After being acquired by HP back in 2010, the smartphone pioneer company has struggled since to survive. On Monday HP decided its time to put an end to the HP Palm brand. They will re-organize it into a new group called the webOS global business unit. The former Palm CEO and webOS leader Jon Rubenstein will be replaced by Stephen DeWitt.
There is no surprise that HP decided to close the Palm brand after a year from its acquisition. Even its first product, The Palm Pre 2 produced under the HP’s guardianship, showed that the company cannot win the trust of the consumers in its newest state. Next products like the Veer and even the next Pre 3 confirmed this situation.