Apple to Acquire Tidal?

Apple may acquire the streaming service to obtain exclusive content…

tidalstreamingmusic

I’ve seen a number of reports on the internet about Apple being interested or in talks to acquire the music streaming service, Tidal. For those that remember, Tidal was setup by Jay-Z, as in Beyoncé and Jay-Z, so yeah… Them.

The talks are reported to be exploratory and may not result in a deal; but Apple appears to be serious. It also doesn’t hurt that Tidal is in a huge money crunch, and Jay-Z may get his butt out of the financial fire if this turns out to be true and the acquisition goes through.

However, according to sources reported by the Wall Street Journal, a Tidal spokesman said that Tidal executives had not held talks with Apple, and the terms of any deal are unknown.

This would not be the first music company that Apple has purchased. They purchased Beats from Dr. Dre in 2014. However, Tidal is the first artist owned streaming service, and as I said, it has exclusive content from Beyoncé, Jay-Z and Prince. Music from these artists was removed from Apple Music (and Spotify, for that matter) about a year ago in July of 2015. Tidal currently has 4.2 million paying subscribers.

Apple is looking to expand its presence in the music industry. Since it acquired Beats in 2014, its launched its own streaming service in Apple Music and will be making important modifications to it with the release of iOS 10 later in the Fall of 2016.

Tidal has streaming agreements with Bea, J, and The Artist, as well as artists like Kanye and Madonna. Apple seriously wants a chunk of the streaming pie, and has been pushing to acquire rights to exclusive and original content for Apple Music and its 15M+ paying subscribers.

I’m not certain why streaming is the big deal that it is. There’s only one carrier that I know of right now that is offering a current, non-grandfathered unlimited data plan, and that’s AT&T, provided you have them for mobile service AND are also a DirecTV customer. If you are, AT&T’s unlimited everything, everything plan is truly the way to go. It makes everything way cheap.

However, unless you have that plan – and most people don’t – mobile bandwidth can be expensive, especially if you eat through yours streaming music and video content all day long. While Wi-Fi will help you here, Wi-Fi is not ubiquitous, and as such, you’re likely to burn through your bandwidth very quickly and get hit with overage charges unless, of course, you buy a big streaming package for your phone, and then… things can get expensive.

I don’t know why streaming is the thing. It might be because paid streaming subscriptions make finding new music economically affordable. However, after you find it and you download it, you’re leasing it. Once the subscription is gone, you can’t listen to it any more. You can’t burn downloaded subscription content to a CD, kids…

Are you a music streaming service subscriber? Do you have issues with your monthly allotment of mobile data every month? Join me in the Discussion area and let me know what you think of this deal and what it might mean to music streaming subscribers.

Related Posts:

Stay in touch with Soft32

Soft32.com is a software free download website that provides:

121.218 programs and games that were downloaded 237.780.356 times by 402.775 members in our Soft32.com Community!

Get the latest software updates directly to your inbox

Find us on Facebook