Google Snatches up Waze in a Strategic Acquisition

The rumors were true. Google has acquired Waze.

screen-shot-2013-06-09-at-2-06-31-pmGoogle announced on Tuesday 11-Jun-2013 that it had acquired Israeli crowd-sourced GPS app provider Waze in what is rumored to be a $1.0B buy-out.  Rumors of an acquisition of Waze have been circulating since the beginning of 2013 with suitors including both Apple and Facebook, as well as Google rumored to be in the running.

Waze has over 40 million users as of April 2013 and is a free, cross platform application that uses crowd-sourced data to provide information on traffic, accidents, speed traps as well as validation of maps for voice-guided GPS directions.

Waze’s acquisition will strengthen Google Maps as well as provide additional ad-based revenue. Both Apple and Facebook were interested in the app in order to strengthen and provide a mapping solution for their users, respectively.  Apparently, the future location of the acquired resources – currently Israel – was a point of contention in the failed negotiations. With its acquisition, development staff currently in Israel can stay there, at least for now.

googleWaze

Personally, while this is likely to strengthen Google Maps, its already a strong, mature product. While the rumors around an Apple acquisition of Waze turned out to be inaccurate, that result really is somewhat disappointing.  Apple Maps could use some help or at least could use a marketing shot in the arm that an acquisition like this could have given it.

In the end, this is probably the best result that could have happened for Waze.  An acquisition by Apple would have totally cannibalized the app, leaving little to nothing of its original form left. An acquisition by Facebook would have done absolutely nothing but ruined the app, service and community that Waze has worked so hard to build.

File this under “watch for further developments,” kids. I really think some interesting things are going to happen with Google Maps as a result; but as always, only time will tell…

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Meet new friends and find hot flirts with Qeep

Smartphones are really cool, but can be really expensive. Not everyone can afford the gadget and all the extra costs related to it. That’s why I like applications like Qeep. It’s a social networking app for a Brew based cell phone near you.

If you’ve got a Featurephone, or any other phone that is NOT a Smartphone, it’s likely running some form of Java, or Brew, as an operating system. It may or may not have applications on it; and depending on your cell carrier, you may or may not be able to put more applications on it. However, if you can send and receive text messages, you won’t be left out in the cold.

Qeep is a global social network for your Featurephone. Qeep is already the world’s leading mobile gaming & entertainment network; and its social network app, also called Qeep is easy to use. You can use it to play games, chat, send pictures & more.

Qeep looks like a really nice application. If you’re not using a Smartphone, chatting on FB, Twitter or via an IM app like Skype or AIM isn’t always possible. In many cases, you’re simply out of luck, as a similar app doesn’t exist for your phone, or may hit you with huge fees. Qeep won’t do that, as its free to use and makes use of your existing data or cell phone account.

Download Qeep

 

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Restrict the amount of time your child spends on Facebook, YouTube, Twitter or else

If you’re concerned your child spend too much time when you’re away from home on websites such as YouTube or Facebook, and you would like to use a time-limiting software to set the time of day when they can use those websites (or for how long), Internet Security Controller is what you’re going to like. This program is very easy to configure, it’s free and can be also used to restrict the time spent by employees or any other person on a specified computer.

Read the full review of Internet Security Controller|download Internet Security Controller

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Ten Hot Tips for Utilizing Facebook and Twitter to Boost Company Images on the Web in Business

In an interview taken by Business Review Australia Nicole Smith of Blue Fish Social Media offers ten tips on how to make the most of the cheapest, fastest and most effective advertising available—social media.

While concentrating on Facebook and Twitter, Smith says it’s imperative to be authentic when sharing with your audience. “Make sure you share information in a way that shows you’re a human. Humor is a wonderful tool here! People want to get to know you, so a layered approach of business and personal content is good,” she says in the article.

As an experienced director of a marketing group, Smith believes that the convergence of social media has become the norm and will continue to be so. “Make life easy for yourself—link everything! If you have a blog, make sure each post automatically goes to Facebook and Twitter as well. This saves you time and brings people back to your website,” she says.

Read the full article

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