Is The End Near for Microsoft?

microsoft-in-kenyaWell, I don’t know, but they sure act like it. Just like a beast, who is starting to realize that the opponent is getting stronger, and now, wounded, tries to get hold on every possible thing to remain in the big digital war.

This is my personal point of view, and it’s becoming more and more obvious. Microsoft started an aggressive campaign against Google’s email client, Gmail, called Scroogled. Well, now, Microsoft is doing it again! Another campaign against Goole’s email scanning process, called Keep Your Email Private (and use Outlook.com instead of Gmail). So, what’s new? I don’t think that is anything new, and they just wanna remind the users that outlook.com is safer and respects your privacy, unlike Google’s Gmail. We all know that emails content are scanned with a view of delivering targeted ads, depending on your conversation topic.

People know about this, and whoever is not happy with it, can move along from Gmail. What is now suspicious, is that Microsoft is using this Gmail feature, and exploits it, in order to get more people to use Outlook.com

Microsoft statement: “Unlike Gmail, Outlook.com keeps your privacy private. You won’t see ads based on keywords from your personal email. Your email is nobody else’s business. But Google makes it their business. Even if you’re not a Gmail user, Google still goes through your personal email sent to Gmail and uses the content to sell ads. ”

They explain how the scanning works, but something is missing. Of course the lack of clear points in this information, is not making it clear if the scanning is anonymously made and if any of our private data is given/revealed to any other third party.

It’s clear that Microsoft wants more users and they use this “feature” from Gmail to boost their products. I don’t find it a fair fight, to throw mud on your opponent’s products in order to show to the people how shiny is yours. And about our privacy, Google statement is clear. It’s your choice if you use their products or not. The Big Brother doesn’t force anyone to join him, but he sure offers some of the best products on the market.

What can we do? Well, it’s clear. As long as we give up our privacy, we let our freedom vanish.
Using the email account is almost vital for many people. But, really, I don’t know who likes the idea to have all the emails scanned… A workaround can be made. If you really want more privacy, but you don’t wanna let your Gmail account go, you can set up another email client, or you can even choose to use Outlook.com and connect your Gmail account there, and you’ll get all your emails forwarded to your new Outlook account. But this is the right way to avoid having your emails scanned? If I set up the automatic forward, would make my emails invulnerable to scanning? Still, one big question remains… what is the safest way to use the email and have our privacy protected?

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Don’t get Scroogled by Google, use Outlook – Says Microsoft

ScroogledWhen a company wants to increase its profile it’s a common practice for the company to use advertisements; whether online or in print. I think it’s fair to say that generally the content of the advertisement seeks to inform the potential customer of the service that the company can provide for them. However, sometimes the thrust of an advert can be an attempt to discredit a competitor, and that’s exactly the line that Microsoft have gone down with their ‘Scroogled’ campaign.

In a nutshell, on the 7th of February, Microsoft began a campaign that was quite simply an attack on the search engine giant Google. Rather than the content of the campaign predominantly being an informative look at what Microsoft can provide for you, Microsoft were intent on letting the public know that Google uses information gleaned from the contents of customer’s Gmail in order to create advertising relevant to the customers interests. Microsoft report that Google target keywords within emails to get a clearer of idea of the kind of products that the customer may be interested in. The selling point of Microsoft’s campaign is a plea for Gmail customers to leave Google and use Microsoft Outlook instead.

Microsoft’s “Scroogled” Gmail Ad

On Scroogled.com you’ll find all the information that Microsoft has dug up regarding the way that Google uses information in order to tailor advertising. You’ll also find a petition that Microsoft invites you to sign, imploring Google to stop using their customer’s information to sell advertising space. To say that the petition isn’t going well would be a bit of an understatement: as of today Microsoft had just over 5000 signatures out of a desired 25000.
Many are questioning whether or not this was a sensible move from Microsoft. There are many that suggest that Microsoft come out of the Scroogled campaign looking pretty petty and aggressive. The overwhelming opinion seems to be that rather than discrediting Google, Microsoft should be trying to focus on selling their own product. If Outlook is that good, then it will overtake Gmail in a natural and organic way. It seems unlikely that all of Gmail’s customer’s will suddenly stop using their Gmail and switch to Outlook on the basis of a seemingly bile-filled campaign from Microsoft. It reflects poorly on Microsoft, and it makes it clear that they seem far too concerned about their competition rather than providing quality products that users want to use.

Outlook or Gmail?

These two mail clients tend to divide opinion. Only recently has Outlook emerged as a serious contender to Gmail having branched out from Windows Outlook to browser-based email. Generally, the opinion seems to be that Outlook is a far prettier email client to use; users believe that it has a more intuitive design. Outlook also seems to integrate better with most social networks. However, Gmail tends to gain the most favorable reviews in regard to the actual messaging system which is of course the bread and butter of any email client.

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