Microsoft Mobility – I Don’t Think They Get It…STILL: Part I

I’ve quipped on leadership before, but fer cryin’ out loud – I’m DYIN’ over here.

There’s a lot happening over here at Soft32. I’ve been doing deep dives on both Apple and Microsoft operating systems and you should be able to see them on Soft32 shortly. 2012 is definitely the year of the new OS; and Soft32 is committed to keeping you up to date on all of the developments.

As both major personal computing platform players are upgrading their operating systems this year, I’ve had an opportunity to do EXHAUSTIVE deep dives in both the Windows and OS X worlds and what I’m seeing on BOTH sides is both praise worthy and, at times, has me scratching my head.

I’ll tackle Apple later. I want to talk about Microsoft first, as this one is really bothering me.

Over the years, I’ve been a HUGE pro-Microsoft advocate, especially in the world of mobility. I was a huge Windows Mobile pundit, and I know I was NOMINATED at least twice for MS MVP for Windows Mobile. I never got it; but the people who nominated me told me of the nominations after the awards were announced. My point (without all the resume building) is that I was serious about promoting and contributing to the success of the MS mobile platform, so I’m not MS bashing; but after looking at Windows 8 so extensively over the past eight or so months, one thing has become crystal clear to me:

Microsoft USED to have an idea of where they wanted to go with mobility; but currently, don’t have the SLIGHTEST CLUE.

I’m sitting here, writing this and shaking my head. I can’t tell you how disappointed I really am with publically vocalizing that; but it became clear to me when speaking to my colleagues at WUGNET after finishing my deep dive of Windows 8 Release Preview. Microsoft has completely lost its direction, its understanding and its hold on the mobile computing community.

When Microsoft was competing against Palm for control of the PDA space, it had vision and direction. When it was competing against RIM for control of the Push email space, it had vision and direction. Somewhere between 2005 and today, it lost sight of where it was going in mobility and became stagnant…which is one of the reasons why it took them almost 2 years to release the first version of Windows Phone 7 in October of 2010.

I also believe it’s the main reason why Windows 8 is such a freakin’ train wreck. There’s no captain on the mobility train. They better get one quick before the train sinks or the ship derails… Yes, I know I just mixed my metaphors. That’s kinda the point…

Come back next time, and I’ll finish up the analysis.

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Motorola ATRIX™, the Future of Mobile Computing?

The newly launched Motorola ATRIX™ unleashes the power of the smartphone like never before. Motorola’s revolutionary webtop application makes Motorola ATRIX the smartphone to carry the power of mobile computing inside your pocket. Designed to bring unprecedented computing capabilities to your smartphone, Motorola’s webtop application runs a full Mozilla Firefox 3.6 browser and supports Adobe® Flash® Player to open up all the rich graphics, animations and video on the web. Motorola ATRIX includes a dual core processor with each core running at 1 GHz, delivering up to two GHz of processing power, and 1 GB of RAM. Put simply, Motorola ATRIX is the world’s most powerful smartphone.

Motorola ATRIX is designed to essentially become a user’s primary digital hub to create, edit and enjoy documents, media and content. This is facilitated by Motorola’s webtop application and by the optional Motorola HD Multimedia Dock and Motorola Laptop Dock that provide users with a larger screen, keyboard and trackpad – enabling an enhanced and more interactive experience with their devices.

While in webtop, users are given a window into the smartphone that enables access to all of the device’s functionality within Android. Calls continue uninterrupted if Motorola ATRIX is removed from a dock. Plus, the new Entertainment Centre feature lets you show all of the photos, music and videos you already enjoy on-the-go on a big screen in your living room.

Motorola ATRIX provides consumers with instantaneous access to all their emails, files and media. While using the webtop application, business customers will benefit from the Citrix Receiver application for complete access to commercial desktop-licensed software. In addition to the full suite of office productivity and email applications, users can also access a great number of web applications such as Salesforce.com, Google Docs, and any HTML application or service from a full desktop browser.

Motorola ATRIX runs Android™ 2.2 with access to more than 100,000 apps and games in the Android Market™.

Motorola is highlighting two industry-leading companion docks for ATRIX:

The Motorola HD Multimedia Dock as three USB ports and an HDMI port enabling connections to a keyboard, mouse, speakers and HDMI-compatible monitor for working at your desk, or connecting to an HDMI-compatible television and home theater audio system for enjoying video, music, games and more.
The Motorola Laptop Dock has an incredibly thin design with an 11.6-inch screen, 36Wh three-cell battery that delivers up to eight hours of battery life, full keyboard, stereo speakers, and weighs just 1.1 kilograms. Users simply dock their Motorola ATRIX into the back for true mobility at work, at home and playing on the go in a form factor that’s lighter and smaller than most laptops on the market.

Key features and specifications:

A dual core processor capable of opening web pages twice as fast as most other smartphones, rendering games faster and displaying HD video on big-screen TVs
A full 1 GB of RAM for twice the RAM of most smartphones to deliver effortless multi-tasking, such as watching a movie while receiving and responding to email
The world’s first qHD display for a smartphone, offering high resolution and 24-bit color, making it easier to read indoors and outdoors
Front- and rear-facing cameras for video chat and the ability to record in HD
Up to 48GB of storage (16GB internal and optional 32GB MicroSD card) – enough to store thousands of songs, photos and movies
Optional 3G Mobile Hotspot service for connecting up to four additional Wi-Fi-enabled devices
Biometric fingerprint reader for easily unlocking your phone while providing extra security
Under 11mm thin with an extra large 1930 mAh battery for extended standby and talk time
Two microphones employing noise-reduction technology so your calls will be heard loud and clear in even the noisiest environments.

For more information, visit motorola.com/mobility.

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