What’s in a Font?

Google unveils new logo – Internets burn down (story at 11..?)

Normally I wouldn’t comment on a company’s logo change. I mean, it’s not normally news or anything of importance. Unless of course, that company is Google, and then just about every time that company burps, its important. And honestly, that’s about what this logo change from most recent to new looks like.

It’s a font change.

That’s all… just a font change

Google changed their logo from this

Old Google

to this

New Google 02

They moved from a serif based font to a sans serif based font.

…Aaaaand again, the Internets lost their mind and burned down. Everybody is talking about it. Google’s perspective on this is that their new logo really spells out their mobile strategy. The font is easier to read on a mobile device. The four dots, four colors and four colored microphone speak to what you can do with Google on the desktop, on your phone or on your tablet with Gmail, Chrome, Docs, Maps and any of Google’s other cross platform, cloud based properties.

New Google 03

Where they get all that, from a font change is a bit of a stretch on my part, but hey… that’s just me, maybe.

However, I can’t doubt or make fun of the impact that Google has had on nearly EVERYONE in modern history in ITS 17 years of life. Their company’s name is now a recognized verb. It’s the biggest search engine on the planet. It powers more email than just about any other non-ISP based email provider, including Microsoft; and it has the number one mapping solution in both the desktop and mobile spaces in Google Maps.

Let’s face it – nearly everybody uses both of these tools. I’d be lost without both of them; and literally in the case of Maps… As computing has evolved over the past 25 years, Google came into being and then has changed with it to make computing more value added than you’d think.

And speaking of evolution, you really need to take a look at what Google has done over the past 17 years. This is one cool little movie…

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Create your own stunning logo with Logo Design Studio

Brand identity is one of the cornerstones of good business, which is why a great logo is essential. For those who don’t want to cough up big money for a design firm, Logo Design Studio provides all of the easy-to-use tools that you’ll need to make your own unique logo.

Whatever medium you’re designing for, from letterheads to banners, Logo Design Studio has hundreds of industry-based templates to inspire you. The simply laid out workspace provides you with thousands of graphic objects and artwork, creative textures, slogans and special effects to help you make a striking and unique logo for your brand – be it a business, sports team or even just an event. Within minutes you’ll have a professional-standard logo made to your exact standards and specifications.

For those without the design expertise to create their own logo from scratch, Logo Design Studio is a great, easy-to-use alternative, with bags of creative potential. With thousands of examples and assets to work with, you’re almost guaranteed to find something that catches your eye. With a comprehensive set of editing tools you’ll be able to tweak and alter your logo as much as you want.

One note though, the demo version of this software might contain all of the functionality of the paid offering, but it’s also been packaged with lower quality images to keep the size of the download down. Our advice is to give the demo a try, and if you’re getting results that you’re happy with, upgrade to the full software for a high-quality end result.

Download Logo Design Studio

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Create stunning 3D text and logos with this easy to use tool

Pictures paint a thousand words.  Sometimes, presentation is just the ticket. When you need to make an impression, it’s often best to have the right tools at your disposal.  This is one of the reasons why I like Maker 3D.  It’s a text enhancement tool for Windows. 3D design software for many ordinary people may be unfamiliar. Whenever you want to promote an image, web page, display text or graphics to add effect, your first thought may send you to tools like 3DSMax or to more complicated tools like, Photoshop. Thankfully, you don’t have to go down that road. Instead, you can use Maker 3D from Aurora 3D Software.

Read the full review | Download Maker3D

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