Is Google taking their selling strategy to the next level?

In 2011, Google opened their first physical shop in London in a branch of Currys and PC World. The shop was solely dedicated to Google’s Chromebook and was called the “Chromezone”. Basically, this concept is called a shop-in-shop. The concept was very well received and many customers appreciated the fact that they could not only try the gadget out, but rather receive valuable advice from the well-trained staff. The only problem, which customers expressed, was that no other Google products were marketed.

Today, after 2 years, Google took the next logical step and fulfilled their customers wishes. Google opened their first shop-in-shop in Hamburg, Germany, for all their products.

The shop was opened in a local branch of Saturn. On 100 sq. m (about 1.100 sq. f), Google presents all their products in a modern but natural design with a lot of colors and wood. Besides the whole Chromebook and Nexus range and accompanying accessories, you can also test their software products like the Chrome browser, Google Maps, Google Play or Youtube.

The highlight of the shop is the so-called Liquid Galaxy, a big Google Earth screen, where you can explore the world and visit interesting places. It’s a nice idea which also looks very cool.

Google Store Hamburg

The biggest advantage of the store is the very-well trained and competent staff, eager to help you with whatever question you might have, be it regarding hardware or software. This is, in my opinion, the right approach of bringing good products closer to the people. It’s very convenient to shop online and have the goods delivered to your door but sometimes it just feels better to see, touch and test the product you want to buy. And if someone can tell you more information and show you how that product works, it’s that much better. It makes you feel important and that you, as a client, matter to the company, thus you are more satisfied with your purchase. And you are more likely to establish a personal connection to the company.

Some might say, Google is trying to copy the concept of the Apple Stores. So what? If it is a good concept and customers can benefit from it, I don’t see the problem.

All in all, I really like the new approach and I hope, as probably many others do, that Google won’t stop with only this one store, but take it to an international level and expand this concept.

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SnapPea

snappea_iconManage your Android device with your PC with this must have Windows utility.

At times, I can be very old school about my mobile devices. My smartphone isn’t a dedicated computing device. Its what I use when I’m away from my laptop, whether its docked or not. As such, it’s a companion device and not as mission critical as, say, for someone who only emails or surfs with it, as opposed with some other device. My iPhone is nearly always connected to my Mac unless I’m away from my desk.

iPhones have iTunes. Until recently, Windows MOBILE (not Windows Phone) devices had ActiveSync. If you have an Android device, as so many users do, you don’t have anything official from Google at this time to act as a hub for your device. This is where SnapPea comes in. Its an Android sync-hub for Windows PC’s; and it may just be the app you’ve been looking for.

SnapPea allows you to manage your Android smartphone or tablet from your PC. You can organize your contacts, music, and pictures from the comfort of your desktop. When you’re ready, you can quickly and easily transfer any file to your device.

If you’re an iTunes user and want to use your iTunes content on your Android device, you can easily import your iTunes library to your Android device, too. Now, switching to Android doesn’t mean you have to leave all of your content behind. You can take your music and videos with you.

snappea-app-review-screenshot

 

SnapPea is a decent sync manager for Android. You can use it to download thousands of apps to your desktop, allowing you to save your data plan for when you’re out and about. The desktop app also allows you to send text messages from a full-size keyboard, making it easier to communicate with friends and loved ones.

download SnapPea

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