Don’t get Scroogled by Google, use Outlook – Says Microsoft

ScroogledWhen a company wants to increase its profile it’s a common practice for the company to use advertisements; whether online or in print. I think it’s fair to say that generally the content of the advertisement seeks to inform the potential customer of the service that the company can provide for them. However, sometimes the thrust of an advert can be an attempt to discredit a competitor, and that’s exactly the line that Microsoft have gone down with their ‘Scroogled’ campaign.

In a nutshell, on the 7th of February, Microsoft began a campaign that was quite simply an attack on the search engine giant Google. Rather than the content of the campaign predominantly being an informative look at what Microsoft can provide for you, Microsoft were intent on letting the public know that Google uses information gleaned from the contents of customer’s Gmail in order to create advertising relevant to the customers interests. Microsoft report that Google target keywords within emails to get a clearer of idea of the kind of products that the customer may be interested in. The selling point of Microsoft’s campaign is a plea for Gmail customers to leave Google and use Microsoft Outlook instead.

Microsoft’s “Scroogled” Gmail Ad

On Scroogled.com you’ll find all the information that Microsoft has dug up regarding the way that Google uses information in order to tailor advertising. You’ll also find a petition that Microsoft invites you to sign, imploring Google to stop using their customer’s information to sell advertising space. To say that the petition isn’t going well would be a bit of an understatement: as of today Microsoft had just over 5000 signatures out of a desired 25000.
Many are questioning whether or not this was a sensible move from Microsoft. There are many that suggest that Microsoft come out of the Scroogled campaign looking pretty petty and aggressive. The overwhelming opinion seems to be that rather than discrediting Google, Microsoft should be trying to focus on selling their own product. If Outlook is that good, then it will overtake Gmail in a natural and organic way. It seems unlikely that all of Gmail’s customer’s will suddenly stop using their Gmail and switch to Outlook on the basis of a seemingly bile-filled campaign from Microsoft. It reflects poorly on Microsoft, and it makes it clear that they seem far too concerned about their competition rather than providing quality products that users want to use.

Outlook or Gmail?

These two mail clients tend to divide opinion. Only recently has Outlook emerged as a serious contender to Gmail having branched out from Windows Outlook to browser-based email. Generally, the opinion seems to be that Outlook is a far prettier email client to use; users believe that it has a more intuitive design. Outlook also seems to integrate better with most social networks. However, Gmail tends to gain the most favorable reviews in regard to the actual messaging system which is of course the bread and butter of any email client.

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