Microsoft will conquer China through Bing

In January 2010 Google decided to withdraw its service activity from China because of the censorship policy. This decision has left a big opportunity for Microsoft, who on Monday announced an English-language search deal with Baidu, China’s leading search provider. Being a company with an arguable morality, Microsoft will censor Bing’s search results in order to ensure that they are in compliance with local laws.

With a 75 percent share of China’s search queries, Baidu will offer about 10 million english-language queries per day for Bing. The contract between these search providers will lead to an improvement in the search quality results for China and offers a chance for Baidu service to expand worldwide.

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