Windows 10 – If you Love it, Set it Free

Some thing that Windows 10 will be a free upgrade

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Over the past 20 plus years, Microsoft has made a great deal of money with both Windows and Office. In fact, those two products alone have given the company a great deal of freedom to pursue other products and technologies. Without either Windows or Office, Microsoft wouldn’t exist… Period.

When it comes to consumers, keeping everyone on the same page, has been a huge problem for Apple as well as Microsoft. Apple addressed their OS based issues and now has a plan to get their users on the latest version at all times.

Microsoft doesn’t have such a plan, and really needs a strategy. They may be doing that with Windows 10. Some think that they are planning on giving Windows 10 away to consumers for free.

If they do, it makes a great deal of sense. Many consumers NEVER upgrade their computer’s operating system. Their PC came with operating system N. It should always have operating system N, and they don’t want to change it. They purchased it because it has specific features and functions provided by hardware integrated with features in that OS. They may not have those features if they change their operating systems, and therefore, don’t want to lose them. They may also not be a big fan of change; or feel they are technically competent enough to upgrade or change the OS on their computer. Whatever the reason, many people don’t change their OS, which creates support issues for the PC manufacturer and (in this case) Microsoft.

While changing a computer’s operating system may not be at the top of every computer user’s list, keeping it current can make a user’s life a lot easier. Keeping current makes your PC more secure as well as better performing. So, its good for consumers.

Making updates and upgrades available to consumers free of charge can create a lot of difficulty, however, especially for hardware manufacturers who have historically relied on new OS versions to jumpstart consumer PC sales.

However, a free Windows is an idea whose time has come. The problem that they have is the frequency of updates. Most everyone is used to getting a new version of Windows on an annual basis. We’re also used to getting new updates or fixes from Microsoft every month on Patch Tuesday. For this to work, the frequency of updates has to be one that is palatable to the people receiving those updates.

Businesses don’t like monthly updates. Updates to business PC’s at that frequency create too much disruption. However, consumer PC’s represent a less disruptive path, and updates at that frequency are far less worrisome, if not desired. Consumers get everything that Microsoft releases every Patch Tuesday.

The enterprise, however, will have a bit of a different cadence. Enterprise customers will get all of the updates at the same time as consumer customers. They’ll have the ability to package all of the updates together and then release them at their convenience as a stake in the ground with a shelf life of 10 years. They’ll be able to use that stake in the ground for as long as they need or want. If they lock themselves in (to that stake in the ground), they’ll continue to get security updates, but their feature set won’t get updated unless and until they remove the stake in the ground.

In the end, though, support and the updates for corporate customers will cost them. In the end, support and updates for consumers – those that are using the most up to date versions of Windows – should be free.

What do you think? Should Windows be free for consumers? Should they be able to get all security updates as well as new features and functionality free of charge? Should corporate customers have to pay for everything? Why don’t you chime in the comments section below, and let me know what you think.

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