YouTube brings its own Top 100

YouTube 100 is the new music chart for videos launched by Google these days. The chart is based on songs popularity (and not number of views) and includes both user-generated and professional music videos. The popularity seems to be a subjective criteria thus creating a not very believable chart. Mainstream artists like Justin Bieber and Lady Gaga are populating the chart with numerous tracks showing its doubtfully face.

The chart preserves YouTube’s social sharing philosophy giving higher control to the user compared to other major charts such as Billboard or iTunes. Unfortunately the commercial side prevails in the chart with few user-generated videos to make their debut.

Chris LaRosa, Google Music product manager explains:

“”Not only does the YouTube 100 give props when fans make original videos for popular songs, it also captures YouTube’s one-of-a-kind musical diversity: Nice Peter ranks on the chart alongside global radio stars, and Rebecca Black hits the Top 10.”

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