What’s in a Font?

Google unveils new logo – Internets burn down (story at 11..?)

Normally I wouldn’t comment on a company’s logo change. I mean, it’s not normally news or anything of importance. Unless of course, that company is Google, and then just about every time that company burps, its important. And honestly, that’s about what this logo change from most recent to new looks like.

It’s a font change.

That’s all… just a font change

Google changed their logo from this

Old Google

to this

New Google 02

They moved from a serif based font to a sans serif based font.

…Aaaaand again, the Internets lost their mind and burned down. Everybody is talking about it. Google’s perspective on this is that their new logo really spells out their mobile strategy. The font is easier to read on a mobile device. The four dots, four colors and four colored microphone speak to what you can do with Google on the desktop, on your phone or on your tablet with Gmail, Chrome, Docs, Maps and any of Google’s other cross platform, cloud based properties.

New Google 03

Where they get all that, from a font change is a bit of a stretch on my part, but hey… that’s just me, maybe.

However, I can’t doubt or make fun of the impact that Google has had on nearly EVERYONE in modern history in ITS 17 years of life. Their company’s name is now a recognized verb. It’s the biggest search engine on the planet. It powers more email than just about any other non-ISP based email provider, including Microsoft; and it has the number one mapping solution in both the desktop and mobile spaces in Google Maps.

Let’s face it – nearly everybody uses both of these tools. I’d be lost without both of them; and literally in the case of Maps… As computing has evolved over the past 25 years, Google came into being and then has changed with it to make computing more value added than you’d think.

And speaking of evolution, you really need to take a look at what Google has done over the past 17 years. This is one cool little movie…

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