iCloud and iCloud Drive Could Be Awesome!

If Apple gave the storage space away…

icloud-apple-logoI’ve recently been mucking around with my Mac and iCloud Drive and have come to a very logical conclusion – iCloud and iCloud Drive could be the service that corners the consumer cloud service market…but only if it gives the storage space away.

I’ve been using cloud storage services for a number of years. A few years ago, I wrote an article that was posted on Information Week; but has since been outdated and the post removed. I recreated it on my blog, iTechGear; and you can see all of the original post, here. Cloud-based storage was big in 2011. Its big now.

Dropbox still only offers you 2GB of free storage (don’t get me started on how far behind the times, that amount is…). However, if you want to upgrade to a full terabyte of storage, you can do that for $10 bucks a month. Google Drive offers a similar plan. Microsoft OneDrive offers unlimited storage to anyone with an Office 365 subscription.

That’s all well and good, but it isn’t as elegant and as integrated a solution as Apple’s iCloud. Their solution is integrated into the OS . Its integrated into all of their computers and devices; and… it totally blows, because it’s totally too expensive.

Here’s what’s killing me about it all…

Default Storage Size

data-storage
Only 5GB..? REALLY?! What, is this 2010, still?

Look, if you’re going to charge people for storage, then you have to do better than just 5GB as a starting point. The entire world seems to be moving people to a cloud based storage model. There are a number of different cloud storage options still around today, and when you only offer 5GB to start me off, then you are really looking for me to find someplace else to keep my stuff. When I have a 64GB iPhone, thinking that 5GB of free storage is going to be enough for me to back up a device, isn’t silly… its verging on stupid. There is NO WAY that 5GB is going to be enough, and Apple wants to charge a bit for its larger storage options.

While the next tier up is 20GB for only $0.99 per month (not bad for a paid tier; but still not enough when you have a 64GB, with you all the time, digital camera and internet communications device). Apple’s next paid step is 200GB for $10 per month. That same $10 per month can buy you 1TB of storage from Google Drive and UNLIMITED storage from Microsoft (and includes a “free” Office 365 subscription).

Fellow iBlogger Jonny Evans asks a GREAT question (and I’m paraphrasing, here…) – why doesn’t Apple give you at least 5GB of storage with every iDevice you buy and register with Apple and your iCloud account? It’s a GREAT question; but hold that thought for a moment…

Photos – You’re going to Break the iCloud Drive Bank
iphotoiconApple currently has OS X 10.10.3 in beta right now. That beta release has a beta version of Apple’s new iPhoto and Aperture replacement – Photos. The app uses iCloud and iCloud Drive to store photos by default. When you do that… and if you’ve got a large photo library, you’re going to max out your storage allotment before you can blink.

I think Apple is going to have a HUGE problem with the implementation and release of Photos to the general public. While most of what they sell are considered premium products, the entire world is working overtime to support the purchase of an iPhone and MacBook/iPad combination. Photos is a prime editing candidate for these folks, but without enough online storage, the whole effort is going to be a bust with each endpoint implementation.

That’s fancy IT talk for, “your average user won’t be able to make proper use of the app because they won’t have enough online storage.”

Money to Burn
Now, let’s get back to that Jonny Evans question… And, let’s face it – Apple has money to burn. They have over $173B USD in liquid cash as of this writing, and could perhaps buy most of Greece with that amount of cash (though, not all of it…they’d need at least $200B USD more…). With money on THAT scale, I am left wondering why they are charging their customers – owners of MacBooks, iPads, iPhones, iPods, etc. – any kind of fee AT ALL for iCloud or iCloud Drive storage.

I know that all iTunes purchases are automatically stored in iCloud; and that that storage is unlimited. You can pull content down or stream content to your iDevice any time you want; but if I had a dollar for every time my wife’s iPhone told me that it couldn’t back up the contents of the device automatically to iCloud because her account didn’t have enough storage, I’d be rich myself.

But, isn’t this the right thing to do? Giving away iCloud storage, I mean….

I mean, I know Apple’s products are enticing. As I said, nearly the entire world is trying to figure out how to score enough cash to purchase the iDevice of their choice; but wouldn’t free, unlimited cloud-based storage be exactly what the organization needs to provide to make them the slam-dunk, no brainer choice for everyone and for everything you do with a computer?

I know I’d be much more inclined to choose an Apple based solution if I was in the market for a computer, tablet or smartphone, if I knew that the purchase also got me access to unlimited, free cloud-based storage. Wouldn’t you..??

That’s the computing age I want to play in. That’s the kind of, “we’ve got money to burn, so let’s do something that benefits not only our shareholders, but all of our users as well,” action that gets you written down in the history books…and it would make iCloud and iCloud Drive a slam dunk, absolute no-brainer for absolutely everything you did online…and the simple thought of Apple doing this should make companies like Dropbox, Google and Microsoft quake in their boots.

What do you think?

Am I on the right track here? Is this a good idea or a bad idea? Would it create any anti-trust issues for Apple? If you weren’t an Apple user, would you want to switch to an Apple product to get access to unlimited cloud storage? Why don’t you chime in, in the discussion area below and let me know what you think? If you have a different or better idea, I’d love to hear about it!

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  • Tyler Hamel

    200GB is $3.99/month

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