Apple Rumors – What to do? What to do..??

There are a number of Apple rumors floating around.  Here’s how you should interpret them…

I’ve been covering the tech industry for almost 20 years. If there’s one thing I know to do – and can do well – its keep my ear to the ground and listen for the whispers.  After a while you get a Jedi like sense about some of this stuff, and like Michael Keaton in Johnny Dangerously (you know your last name’s an adverb..?), you learn to interpret the grape vine and can divine the truth out of the many tech rumors you hear.

Apple-question-markMost of the time with companies like Blackberry, it’s totally easy – especially over the past few years. You know the industry, you know the trends and you know the product.  You just KNOW what their chances are – slim to none.  With Microsoft, it’s not quite as easy. Under Ballmer, yeah… after covering MS under Ballmer for 20 or so years, you can dope it out.  It’s still early with Nadella, so, it’s a bit more difficult.  Apple however, is a completely different story.

There have been a number of rumors about the iPhone 6 – launch dates, release dates (they’re usually a month apart, so you divine one, you have the other…), model types, form factors, components, etc. The list goes on and on.  However, if there’s one thing that I’ve learned after covering them for nearly 10 years – it’s don’t even try.

Apple is the most secretive tech company without a US military contract in the country, if not the world.  Sure… checking the Magic 8 Ball and getting the rumors right is real easy the night BEFORE an Apple Press Event, but that’s nothing and not very impressive at all. Any good rumor monger with at least an OK source or a bit of experience can do that.  I don’t know of many people at all that can do that months and months before the event and get it right.  Many have tried. Nearly all have failed. Those that have gotten it right have been merely lucky.

So what should you do with the rumors that you hear about on the internet regarding any unreleased Apple product?

That’s simple – smile, nod your head and move on.

Apple rumors are fun to read. Apple rumors are fun to talk about… but unless you get Tim Cook drunk AND are able to get him to spill his guts (which, by the way will never, EVER happen, because Tim is just NOT that way; but I’m trying to illustrate a point here, so work with me for just a sec…), and can get it on video with some kind of certificate of authenticity, I would treat any Apple rumor you hear as nothing more than a rumor.  Enjoy the story, hope for the best, but in the end… smile, nod your head and move on.

The latest rumors include not only the release of a 4.7″ iPhone 6, but also a second 5.5″ iPhone 6.  One, the other or both are supposed to have a saphire-glass touch screen.  The screen yields of one, the other or both models are said to have good yields, bad yields or other manufacturing problems that may delay the release of either model until late this year or early next year.

OR

We could get the 4.7″ model with or with out a saphire-glass touch screen as early as mid-September.  Or, we could also get the 5.5″ model at the same time, or after the First of the New Year. Maybe… MacRumors is also reporting an iPhone 6 release date of October 14, 2014, based on a rumored press event thought to take place sometime in mid-September.

And what happens in the background at Apple..?  Nothing.  They sit back and smile, basking in glory of the massive amounts of free publicity and hype that will likely send initial sales of the newest (and rumored to be the biggest) iPhone into the tens of millions in the first quarter of sales after its announcement, if you believe all the rumors, that is…

The point, kids is that you should treat these rumors as nothing more than what they actually are… a rumor.  Enjoy them. Talk about them.  Spread the living schtako out of them if you like; but don’t put any stock in them what-so-ever.  If there’s one thing I’ve learned about covering Apple over the last 10 years, it’s that you aren’t going to be able to figure out which way they’re going to go until you get there.

Apple is very good at keeping secrets, and divining what they really WILL do with this, that or the other product has proven to be next to impossible.  So again, enjoy the rumors… have fun with them; but don’t buy into them at all.  You’re likely not going to do anything else other than confuse yourself and your friends if you put any stock in them.

So, move along… these aren’t the ‘droids you’re looking for…

Have you heard any new Apple rumors?  Any of them fun or exciting?  If you’d like to share them or have any comments or questions, I’d love to hear about all of them.  Why don’t you meet me in the discussion area below, and tell me all about it?

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