Fitbit Announces New Products at CES

The Smartwatch and fitness band markets just got an interesting pair of competitors…

FitBit

The quantitative self is going to be big in 2015. Apple’s Watch is scheduled to appear this year. Microsoft Band is here and I’m currently evaluating one and will have a review of it shortly. As it’s really the first serious fitness and smartwatch device out there right now, it’s likely going to be the base line that I use this year when I take a rather severe look at this particular category. As I’ve stated previously, it’s a bit confusing.

But as I eluded to in the title and teaser of this article, fitness band maker, Fitbit has announced the availability of two new products in the smartwatch and fitness wearables categories. Fitbit one of the market leaders in fast-growing Connected Health and Fitness category, announced the availability of the Fitbit Charge HR and the Fitbit Surge, which will begin shipping across North America with global availability following shortly after on 2015-01-06.

The company also announced it will extend popular features like on-device exercise summaries – already available on Fitbit Surge – to Fitbit Charge HR, as well as new features coming soon, like multi-device support across its entire product line. Fitbit is always working to enhance its full line of award-winning trackers to deliver even more advanced, game-changing features designed to make tracking more intuitive and efficient.

“[Fitbit is] focused on [their] mission to empower and inspire people to lead healthier, more active lives. [They] have always understood that activity tracking is only part of the journey to attaining better health. It is critical that the information users get from tracking is easy to understand and useful, and the experience is fun and engaging – so they stay motivated,” said James Park, CEO and Co-Founder of Fitbit. “With Fitbit Charge HR and Fitbit Surge, features like heart rate tracking are made simpler by being continuous and automatic so the technology works no matter what you’re doing and the experience is seamless yet powerful, giving users valuable all day health insights.”

Fitbit Charge HR helps users track their active and resting heart rates and delivers continuous, automatic wrist-based heart rate tracking all day (not just when you wake up) and during workouts to give a complete picture of your health and fitness. It has a bright OLED screen that displays all day stats including continuous heart rate tracking with steps, distance, floors climbed and calories burned.

Fitbit Surge is Fitbit’s Fitness Super Watch, and it includes all the powerful features of Fitbit Charge HR, plus a built -in GPS, Multiple Sport Mode, customizable watch faces, Caller ID, text alerts and mobile music control. Along with its GPS, it has 3-axis accelerometers, 3-axis gyroscope, a digital compass, an optical heart rate monitor, altimeter, ambient light sensor and a backlit LCD touchscreen display for easy viewing and navigation through real-time stats, workout apps and alarms. Most importantly, it has up to 7 days of battery life, to track everything from the work week to a full marathon on one charge.

Fitbit Charge HR and Fitbit Surge are available now on Fitbit.com and online at leading retailers nationwide. Both will be widely available in major North American retailers by the end of January. Fitbit Charge HR ($149.95) will be available in black, plum, blue and tangerine; and the Fitbit Surge ($249.95) will be available in black, blue and tangerine.

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