Apple Event Recap

The day after the Apple Spring Forward event, what do we really know?

apple

A lot happened at yesterday’s Apple event.  We got some updates on AppleTV, a new MacBook that’s thinner than a MacBook Air, and a ton of news about the Apple Watch.  Here’s a quick rundown of what’s known, now that the cat is out of the bag.

AppleTV

It’s gotten a $30USD price drop.  I’m buying at least two, I think now, for the house.  Now that they’re just $70 bucks, life can be totally cool on your TV for 30% less.  However, this is still the 3rd generation device.ookX new MacBook Air

The Apple Event didn’t mention anything about a 4th generation with any new functionality or hardware. While the device did have a price drop, exclusive HBO content, and a new software release that enabled 1080p playback, its highly anticipated next generation update is still MIA. The AppleTV has moved away from its hobby status and is now as much of a “real” product as any of Apple’s other mainstream accessories.  There’re also rumors of Apple trying to come up with a service to compete against Netflix and Hulu.  Now whether that pans out or truly ends up being a rumor remains to be seen.  In the meantime though… AppleTV’s for everyone!

To pair with your new AppleTV, Apple is partnering with HBO to bring us HBO Now.  This new streaming service will bring exclusive content to any Apple or iDevice for $15USD per month.  All you need is a broadband connection. Now, the cheaper AppleTV makes perfect sense. It also competitively prices it with other streaming boxes.

MacBook

Everyone thought the 12″ Apple product was going to be an iPad.  Dubbed iPad Pro, the device was thought to be something that would compete directly with Surface Pro 3.  The end result wasn’t quite what everyone thought it would be.

Apple has revived its MacBook line with the MacBook 2015 – a Mac that is thinner and more powerful than the MacBook Air. The device is 13.1mm thin, weighs just 2 pounds and has a 12″ retina display.  Most interestingly, has better battery life than the MacBook Air.  In fact, the MacBook 2015 is nearly ALL battery.

During the reveal of the device, Apple displayed a logic board that is smaller than a 3″x5″ card.  It contains not only the CPU, but the RAM and SSD as well.  (None of these components are likely to be third party upgradable in even the REMOTEST fashion, so you REALLY need to make certain you get all that you need or think you will need when you buy the device You won’t be able to add to it later…) The only other electronics in the device (excluding the redesigned keyboard and retina display) is the new Force-Touch, touch pad.

The new Apple MacBook 2015 comes in Gold tone, Silver and Space Gray and available at $1299 and $1599 configurations (the latter having a faster processor, more RAM and a larger SSD).  Expect the MacBook 2015 to hit your Apple Online and brick and mortar Store sometime in April.

MAC

ResearchKit

Apple’s entry into the quantitative-self market has spawned some new and creative thinking within their ranks.  How one can monitor one’s vitals, what can be monitored, and then – most importantly – how can the value of that data be maximized, is where Apple has obviously been spending a lot of time.

Apple revealed at its Spring Forward event that it’s been working with a number of different institutions on creating an opened-source framework specifically for medical research.  In conjunction with their institutional partners, Apple has release five different apps with ResearchKit, and more apps are on the way.

  • MyHeart Counts – Stanford University

This app is a personalized tool to help you measure daily activity, fitness and cardiovascular risk. It can help you understand your specific heart health or heart health risk by combining information from active participants around the world.

Specifically, it measures activity via your iPhone and Apple Watch – or any wearable device that’s linked to Apple Health.  The app can use existing medical data for blood pressure and cholesterol levels to help assess your cardiovascular health and risk for heart attack or stroke.

The app is available for free in the App Store, immediately.

  • Share the Journey – Sage Bionetworks

This app enables a medical research study trying to understand a patient’s symptoms after breast cancer treatment, why symptoms vary over time, and what can be done to improve and manage them.

Via questionnaires and phone sensor data, post treatment, persistent symptoms are tracked and reported back to the research team, including fatigue, mood and cognitive changes, sleep disturbances, and changes in exercise. You can track these and more. Both cancer patients and women without a diagnosis are encouraged to participate in the study to help see both sides of the breast cancer equation.

The app is available for free in the App Store, immediately.

  • Parkinson mPower – Sage Bionetworks

mPower is a personalized tool to help patients measure the effects and progress of the disease.

Managing daily changes in Parkinson’s is difficult, and those symptoms are often not tracked. mPower allows Parkinson’s sufferers to track tremor and vocal changes at their leisure.  Patients can also assess cognitive functionality and walking gait and report their statistics back to an anonymous, centralized server.

The app is available for free in the App Store, immediately.

  • Asthma Health – Icahn School of Medicine at Mount Sinai

The app reminds patients to take their meds, helps them track their condition 24×7, review condition trends and provides feedback on those trends.  The app specifically allows you to track – daytime and nighttime asthma symptoms and how they affect your daily routine, daily use of your rescue and controller inhalers, triggers, peak flow, ER visits, medical visits, changes to medication, etc.

The app is available for free in the App Store, immediately.

  • Glucosuccess – Massachusetts General Hospital

The app helps patients with Type 2 Diabetes track their health behaviors. You can track your physical activity, diet, and the taking of your medications.  The data that you collect will be shared through the app as part of the research project, but will be anonymous.

The app also provides insights into how your health behaviors relate to blood-glucose values.

The app is available for free in the App Store, immediately.

Research kit will be available in April of 2015, but the apps listed above are available now.

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