Yes, I got my Apple Watch Before it Sold Out

But it won’t ship on 2015-04-24…

w42ss-sbbk-selEarly adopters and tech journalists (which are usually one in the same thing, at least on my end) know the drill when it comes to ordering a brand new iDevice – you get up in the middle of the night, wearily shuffle your feet down the hallway, nearly tripping over socks, underwear (?!?) and a Tonka truck only to step on a lone Lego block hiding in some obscure location on the floor causing you to want to cry out and swear with every four-letter word known in your native language (but you don’t ’cause it’s the middle of the night, and you don’t want to wake anyone…). So… you hobble the rest of the way to the computer desk, with muffled words held back in your mouth and tears running down your cheeks

In my case, its 1:55am CDT; and orders for the new iDevice (in this case, the Apple Watch, but the same thing happened recently with the iPhone 6…) begin in six (6) minutes. By this time, however, I’ve got myself seated, wiped the tears from my eyes and have begun refreshing my browser that’s pointed to Apple’s Online Store, specifically at the Watch’s order page.

The site still shows that its down, and that’s ok, because officially, orders don’t start until 2:01am CDT. However, that time comes and goes with the site still showing that it’s updating. That’s when I really began to understand that there was a bigger demand for Watch than some – including me – had originally thought there would be.

Initially, everyone thought that the demand for watch would be high. However, since Apple Watch requires an iPhone 5 or later, many thought that it would be easy to get, including me.

Totally…TOTALLY not the case.

I got up in plenty of time, and I started refreshing my browser early enough in order to catch an available connection on the server when one opened up. The problem was that nearly everyone ELSE in the world was apparently doing the same thing.

I was able to order and reserve my Apple Watch Sport by 2:13am CDT; but I was shocked that my delivery time was pushed out 4 – 6 weeks (delivery will take place between 2015-05-13 and 2015-05-27.

Four to six weeks. FOUR TO SIX WEEKS!! REALLY??! OMG!

You know that means that the initial stock that Apple was able to secure for Launch sold out in less than twelve (12) minutes, right?

… In less than 12 minutes!

It also means that a great many people didn’t trust the whole, “reserve a time to try on and buy your Apple Watch” thing in order to make certain that they were able to actually secure a Watch. It also means that those that were able to actually get a Watch did exactly what Angela Ahrendts wanted them to do and bought Watch online as soon as orders for it opened up.

…OR

More stock of the device was actually allocated TO the brick and mortar stores offering Watch appointments than to the online store so that orders at try-on appointments could be fulfilled. It kinda makes me wonder how many devices were on hand and available to ship at both the online store.

However, I’m very lucky.

From what I’ve been able to see, if you didn’t get in and order one by 2:15am CDT, your order got pushed to a “June” delivery time. June. Inside of 15 minutes, your delivery date got pushed from 2014-04-24 to between 2015-05-13 to 27, to June (without any kind of date range). June..!

JUNE!

…and I got that delivery time frame at 2:15am CDT when I tried to see, just for grins and giggles, what the time would be pushed to for orders that got placed after mine. Delivery times have stayed at “June” since then, and are still listed as “June” as of this writing (11am CDT). It kind of makes me wonder if Apple did the same thing with Watch as Olio did with the initial manufacturing run of their Model One – create hype and a sense of increased value and desire due to rarity, as many devices aren’t available until 2-3 months after pre-orders open. However, I’m not sure that was an active strategy here for Apple. It happens a great deal with all of their latest, high-demand products like iPhone and iPad.

Apple Insider had the same thought, but quickly dismissed the idea. It is very “unApple-like.” However, when initial stock sells out in less than 5-10 minutes, you have to wonder if it might not be true. It does appear, however, that the supply chain for Watch is even more constrained than iPhone, which is really saying something.

I was hoping to have the review of Apple Watch available on Soft32 at least in part, during the month of April. Now it looks as though we’re going to have to wait until May or so for the unboxing. I’m a bit disappointed, too. I was really hoping not to have such a long period of time between the candidates in this round up.

Until then, keep checking back here. I will likely have a bit of news and other fun tidbits as we get ready for the arrival of Apple Watch (and a couple others…) in the next four to six weeks.

Did you order Apple Watch? If not, will you? Are you planning on it or waiting until either later this year; or will you wait until version 2.0 of Watch comes out (some time in the next year or so)? I’d love to hear your opinion and thoughts on the matter. Why don’t you join me in the discussion area below and let me know what you think?

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  • Ben

    I preordered the Sport edition as well, I believe it was slightly later than you but I have the same delivery time frame. I too was disappointed as I was hoping to check it out sooner. I had also wanted to do in store pickup but quickly learned that wasn’t possible with the preorder of the Apple Watch. Still, I look forward to checking it out.

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