Rose Gold is apparently the Next Big Thing

Well… that’s what the stats from Apple preorders seem to state…

The iPhone 6s is supposed to be another huge hit for the iDevice maker. This latest iteration of Apple’s flagship smartphone is estimated to have sold between five and ten million units – and perhaps as high as thirteen million – during its opening weekend of availability. However, of those, nearly 40% are said to be of the rose gold variety.

rose_gold

(Mine – or rather, I should say, my wife’s YELLOW gold iPhone 6s Plus – arrived on Friday 2015-09-25, and I have an unboxing video with iPhone 6 comparison, that is currently in editing. Look for it to post on Soft32 in a few days.)

Supply chain sources who spoke with analyst Ming-Chi Kuo of KGI Securities, the rose gold iPhone 6s and iPhone 6s Plus have been very popular, accounting for nearly 40% of all “tock” iDevice preorders. Most of the rose gold devices are said to come from Foxconn, who apparently is the only casing supplier who can satisfy the needed volume for this production version.
As far as what may be production manufacturing issues, aside from rose gold casing, items that may constrain the supply chain include the newest taptic engine (to support 3D Touch) and the new backlight module (to support the selfie flash on the front facing camera). Apple is expecting the 6s series of devices to track to record setting sales at launch.

This is largely expected due to day one availability in China, where many rose gold devices (gold is considered to be a huge status symbol in China, and the new rose gold case color will likely be seen as elite…) will likely be sold. Apple investors expect that including China in Apple’s launch day sales will likely set new sales records.

Last year, the availability of the iPhone 6 Plus as well as the yellow gold case, helped send iPhone sales through the roof. Both of these new features made the 6 Plus very difficult to get, despite the fact that – at least here in the States – phablets haven’t caught on as much as they have in both Europe and Asia. This year, I would expect the 6s Plus to outsell the 6s. There are a number of advantages to the larger screened device, including optical image stabilization in the new and improved 12MP rear facing camera. I know many people who are upgrading from the iPhone 5/5s/5c or even the iPhone 6 have seen the 6 Plus and are curious about how the larger device – with its larger screen and larger battery – may (or may not) fit into their lives.

Are you getting an iPhone 6s? Is rose gold a thing for you? Are you interested in that color casing? Are you interested in the iPhone 6s Plus? Will the camera improvements and the larger screen make it a choice for you this year? Why don’t you meet me in the discussion area below and tell me why or why not?

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  • Adalberto Sanche

    Good luck

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