Apple’s WWDC Starts Today

wwdc13-about-main_2xToday, the rubber meets the road as the wrapper is ripped off of iOS 7 and we see if it’s any more than just a coat of indoor, flat paint.

In mid-May, I pulled together a two part blog series on what I thought were must have changes for iOS 7. It involves much more than just a coat of paint.

Most everyone is saying that Jonny Ive hates skewmorphism, or the implementation of life-like design elements – textures, glitz, gloss, etc. – that makes software look and feel like the real-world elements they imitate. Those that have been watching the rumor mills churn prior to the start of WWDC today (on 10-Jun-13 at 10am PDT), have heard and seen a number of reports indicating that the new OS is much flatter and has what’s being called a “skinny jeans” look with an ultra-thin Helvetica font taking center stage as the default font for the OS.

Many others have said, and I also whole-heartedly agree, that if iOS 7 is nothing more than a new coat of flat, indoor house paint, then Apple is going to have trouble drawing new iConverts to their walled garden of devices.   iDevices are nice, but the user interface needs a refresh, with new and innovative updates that provide an updated sense of ease of use and innovative features.

You can read my iOS7 blog to find out what I think should be done to the OS at a minimum. I won’t repeat it here. Suffice it to say that the rumor mill hasn’t been churning out a lot of leaks or speculation. Everyone seems to be in wait and see mode. Expect a plethora of commentary from industry pundits in the days and weeks to come.

I will have an update tomorrow or Wednesday of this week on what Apple has decided to do with iOS 7. I will also have an in-depth tear-down of the updated mobile OS for Soft32 in the coming weeks. Please watch the site for it as well as a tear-down of  Windows 8.1 after its released by Microsoft at their technical conference at the end of June.

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