It’s the first day of Spring, and Apple has sent released new products
Rumors of a March Apple event have been circulating for many, MANY weeks. With the end of March quickly approaching, continuing rumors changed March to April, and the rumors persisted.
I never thought there would be a Spring Apple event, regardless of the month. With Apple announcing WWDC dates in February, I never really thought that there would be any kind of streamed event prior to June. In my mind, all that a pre-June event would accomplish would be to lessen the impact of the introductions Apple had on the books at WWDC.
When Apple instead issued press releases on new products, everyone got what they wanted. The public got new goodies, and Apple didn’t ruin the impact of the June keynote with an event just a few months before they announce the 10th anniversary iPhone. With that, let’s take a quick look at everything that Apple announced yesterday.
Product RED iPhone
Apple released a 128GB and 256GB Product (RED) iPhone 7 and 7 Plus for $749/$849 and $869/$969. The anodized aluminum’s red color with white front bezels joins last year’s new matte black and jet black colors with the same set precautions – the finish could scratch and flake very easily.
Gold, Silver and Rose Gold anodization doesn’t seem to have the same set of issues that “colored” iDevices do. Those finishes don’t seem to have the tendency to flake and scratch like true colored anodized surfaces do. Users will need to take care with those devices. Some kind of clear case (otherwise, why get the (RED)..??) will need to be applied in order to keep the finish scratch and flake free.
PRODUCT(RED) is the brand that has been used for more than 10 years of partnership between Apple and (RED). Products with this special branding and color give customers a way to contribute to the Global AIDS Fund and “bring the world a step closer to an AIDS-free generation.”
PRODUCT (RED) iPhones will be available to order on Apple’s website, at Apple Stores, and at select authorized resellers and wireless carriers. The new model will begin shipping to customers by the end of March in the United States and will be available in more than 40 countries and regions around the world.
5th Generation iPad (iPad Air 3)
Apple today announced it is launching a new 9.7-inch iPad equipped with an A9 chip and a brighter Retina display. The new model is set to replace the discontinued iPad Air 2.
The tablet, which Apple is simply calling “iPad,” is Apple’s new entry-level model at the 9.7-inch size, starting at $329 for 32GB and $429 for 128GB.
The new device is similar in many ways to the iPad Air 2, which had an A8X chip and started at $399; but is slightly thicker and heavier. The new device has a faster A9 chip and a brighter Retina, but non-laminated or antireflective display.
The device’s tech specs also include a2,048‑by‑1,536 resolution and 264 PPI display, 8-megapixel rear-facing iSight camera, 1.2-megapixel front-facing FaceTime camera, two speakers, Lightning connector, 3.5mm headphone jack, Touch ID with Apple Pay, Wi-Fi 802.11ac, and Bluetooth 4.2. In many ways, this device can be considered the iPad Air 3, though Apple has chosen not to give it that name
iPad mini 4 128GB
Apple today announced that its iPad mini 4 is now available with up to 128GB of internal storage. The Wi-Fi only version starts at $399. The previous, 32GB Wi-Fi only model has been discontinued. A cellular model with 128GB of storage is also available for $529.
The newly priced iPad mini 4 is available now on Apple.com in Silver, Gold, and Space Gray with next-day shipping.
Don’t expect much more out of the iPad mini line, such as a Pro model. The fact that the mini got an EARLY Spring update likely precludes it from getting the Professional treatment with any additional iPad updates that might come to the Pro line in June. Look for this line to be discontinued no later than this time next year.
iPhone SE 32GB & 128GB
iPhone SE is the four inch version of the very popular iPhone 6. It was released to satisfy those folks that just couldn’t use the iPhone 6/ 6s/ 7 or iPhone 6/ 6s/ 7 Plus without painful hand stretching.
Previously, the iPhone SE was available in 16GB and 64GB storage capacities for $399 and $449 respectively. The 64GB model was initially $499, but it received a price cut following the iPhone 7 launch. The new 32GB and 128GB models replace the 16GB and 64GB models and will remain available in Gold, Rose Gold, Silver, and Space Gray.
Storage was the only tech spec update this iDevice received. The new iPhone SE models will be available online and in stores starting on Friday, March 24.
Apple Watch Bands-o-Plenty
As widely anticipated, Apple today also debuted its new Spring 2017 lineup of Apple Watch bands. The new line introduces all-new options like Striped Woven Nylon bands, a set of sold-separately Nike Sport bands, and new colors for Hermès leather bands. Every band is available to order now on Apple.com.
Striped Woven Nylon bands now come in Berry, Tahoe Blue, Orange, Red, and Pollen. There’s also an all-new, solid Midnight Blue Woven Nylon band. The new Apple Sport bands are available in Pebble, Azure and Camellia. The Classic Buckle has gotten a small buckle redesign and now comes in Sapphire, Berry, and Taupe colors.
Users can also finally buy the Nike Sport Band separately in Anthracite and Black, Pure Platinum and White, and Volt and Black. The company is introducing new collections of Nike Bands as well, including a 38mm and 42mm Space Grey Aluminum Case with Anthracite and Black Sport Band and 38mm and 42mm Silver Aluminum Case with Pure Platinum and White Sport Band.
Apple Watch Hermès line is gaining new colors as well. Users can now choose from a 38mm Double Tour in Bleu Zephyr Epsom leather, a 38mm Double Buckle Cuff in Fauve Barenia leather, a 42mm Single Tour in Lime Epsom leather, and a 42mm Single Tour in Colvert Swift leather. One new addition to the Hermès collections and it includes the Apple Watch Series 2 with the 38mm Double Buckle Cuff in Fauve Barenia calfskin leather.
Bands are an easy and very affordable way (excluding the Hermes collection) to spice up your Apple Watch and bring it some exciting, new life. All of the new Apple Sport, Nylon and Nike Sport bands are available now for $50 bucks. All of the new Apple leather bands start at $149.99. The Hermes Bands start at $489 for the Double Tour, $339 for the Single Tour, and $680 for the Leather Cuff.
One of the very few software announcements Apple made include the release of iTunes 12.6 for Mac. iTunes 12.6 introduces a “Rent once, watch anywhere” feature that lets iTunes users watch iTunes movie rentals across all devices with iOS 10.3 or tvOS 10.2.
Prior to the 12.6 update, an iTunes movie was only available on a single device at a time. When a movie rented on a Mac was transferred to an iPhone, iPad, or iPod using USB, the movie became unavailable from an iTunes library until returned to the Mac. This limitation has been removed with this update, and rented movies can now be watched and transferred on any device running iOS 10.3 or tvOS 10.2.
This feature begs the release of both iOS 10.3 and tvOS 10.2, so it’s likely that these new operating system versions will be released in the coming days and weeks. Look for them on a compatible iDevice near you very, very soon.