Recover all of the data from your iDevice

With EASEUS MobiSaver – a must have, multiplatform tool.

0024695It totally sucks when your iDevice locks up or dies and you lose your data. If you live in your iPhone, like I do, having something like this around for those times when the world turns upside down is a must have…a must have. That’s where EaseUS MobiSaver comes in. It’s a data recovery utility for your iPhone and Windows machine.

EaseUS MobiSaver is an easy-to-use iPhone data recovery app that allows you to directly scan your iPhone – or extract iTunes backup files – to recover deleted iPhone dat. You can recover notes, text messages, call history, calendar data as well as photos and videos. EaseUS MobiSaver supports iPhone 5, 4S, 4, and 3GS. EaseUS MobiSaver can solve all data loss problems with 3 simple steps. You can preview your lost files, and get all your missing data back in minutes.


EASEUS MobiSaver has two recovery modes – direct from the device and from iTunes backup. The app lets you scan your device, and with one click to recover data from iPhone 5/4S/4/3GS, New iPad and iPod Touch 4. When recovering data from an iTunes backup, you can extract the files and then send them to your device quickly and painlessly.

EASEUS MobiSaver is a great app. If you’re in a bind where you can’t get regular access to your iDevice or if your iPhone just isn’t doing what you want or need it to do and you MUST get your data off before you wipe it, then this is the app that you need. Its just that simple. The only thing that I don’t like about it is that you MUST have iTunes installed on the PC you use do to the recovery. This is the only fault that I can find with the app, however. So, other than that, this is a total winner of an app.

download EASEUS MobiSaver


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New Electronics, New Accessories – The Added Expense that you Didn’t Count On

screen-shot-2012-09-25-at-1.23.30-pmIts exciting getting new toys, but buying a new gadget can add additional expenses you didn’t count on…

It happens every time you buy a new gadget or iDevice. You get the new toy, and then you find out that many, if not all of the accessories you have for it, aren’t compatible. I know that many people are aware of this issue, but with the 2013 Holiday Season upon us, its important to know and hear this quick warning and cautionary guidance before you buy.

In the smartphone arena, if you’ve got an iPhone 4S or later, you’ll hit this issue. The iPhone 5 introduced the Lighting Connector. The classic 30 pin connector that’s been in use on Apple iDevices for just about 10 years. With a minor change of pin-outs with the introduction of a video signal and the removal of FireWire support, the 30 pin connector remained largely unchanged. It was so constant, that it lead to the creation of a whole industry – one of iPhone, iPod and iPad accessories.

When the Lightning connector was introduced with the introduction of the iPhone 5, that industry took a huge hit. None of the established accessories would work with the new iDevices, at least not with out an adapter, and then, not all of the original functionality of the new device would work with the older accessory.


With Android devices, you don’t get as much of this. Over the past 5+ years, Android’s microUSB connector has been pretty constant. However, it doesn’t have the longevity and history that Apple devices do. While that doesn’t mean as much as Google’s strict compatibility guidelines, most Android users have been able to keep most of their accessories over the 7 major releases of Android (Donut to Kitt-Katt).

So what’s the best thing to do?

That’s a great question. If you buy someone a new version of something be it a smartphone, tablet or MP3 player, you need to be aware that you might be forcing the recipient of the gift to buy themselves either an adapter or to buy themselves new accessories. Speakers and such may work very well with an adapter. Some of the more customized or function specific accessories – car kits, cradles and the like, for example – will likely need to be replaced or simply done without if replacements don’t exist.

The one thing that I’d like everyone to take from this particular article is that depending on how “deep” the gift recipient is into their device(s), getting them a new version of the device is often going to change what they can use from their current accessory stash and will effect what they may have to buy to get key functionality back. The major expense isn’t always the device or cellular plan, it might be the accessories that they have to leave behind in order to use the new device.

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How Bright is Apple’s Future?

New iDevices and a new version of iOS hit the streets beginning 2013-09-18. What does this mean for Apple? I have a couple of thoughts…

I’ve been in the biz for a while. I started using computers when Compaq was still COMPAQ, giving IBM a very serious run for its money back in 1980-blah, blah, blah. The first real portable computer, in my mind was the Apple IIC, though, honestly, while it was smaller than Compaq’s 20lbs+ portable, it still required a heck of a lot to take with you. Its monitor was small and movable, but it was still a CRT that required special care…nothing like the notebooks and ultra-books of today.

Beginning 2013-09-18, Apple has new versions of its mobile device OS – iOS 7 – hitting the streets. The new mobile OS will begin hitting compatible devices soon. I’ve already had 1-2 people ping me, asking me where it is, and why it hasn’t hit their iPhone yet.

Patience my minions…patience. You’ll get it soon enough.

The iPhone 5C is also available for pre-order as of this writing and will ship beginning on 2013-09-20, with the iPhone 5S available for pre-order beginning 2013-09-20. The devices are in the hands of many reviewers now, and many of them like what they see… as far as the hardware is concerned. The devices are solid, well built, with both the polycarbonate backing and its varying colors being well received. Many reviewers are saying the 5C is a much better feeling device than other, newer, high end Android devices. Unfortunately, I haven’t been able to put my hands on one yet.

Reviews of the iPhone 5S are equally positive. The most pleasing and, I think, surprising feature is its Touch-ID Home Button. Fingerprint readers have been around for a while. The Compaq iPAQ 51/5400 series devices had one back in the 2004 time frame that was OK, but required a swipe instead of a press, and half the time, the reader didn’t read the biometric data correctly. I’m not sure if it was a hardware issue, a software issue or both. In general, the technology stunk; and I think many were expecting that the same level of performance from Apple’s latest feature and flagship phone. To most everyone’s delight and surprise, that doesn’t appear to be the case. I think the New York Times put it the best:

The best part is that [the fingerprint reader] actually works — every single time… It’s nothing like the balky, infuriating fingerprint-reader efforts of earlier cellphones. It’s genuinely awesome; the haters can go jump off a pier.”


The biggest concern, I think, will come from iOS 7, and it will mostly come from iPhone 5, 4S, and iPhone 4 users who are used to iOS 6 and will upgrade. I’ve said this before. The glitz, polish and 3D look of iOS 6 and earlier is gone. The flat, stark white look of iOS 7 is prevalent throughout the new OS and provides a very different look and feel. Many users will upgrade and, in my opinion, immediately regret it.

To those users, I have one thing to say – Wait.

You’ll notice that iOS 7 is faster than previous versions of iOS 6 and iOS 5. Yes, they’ve changed things, added some new system functionality here and there, moved some options around, but give yourself a month or two before you throw your iPhone across the room. While you’re sure to get used it, you may find that you like it.

However, you may not.

A lot of the exclusivity of Apple’s iDevices used to come from the finish of iOS 6’s 3D enabled UI. With it gone, replaced by the flat look and feel of iOS 7, I think many people are going to be unhappy. It’s a radical change over the past 5 years; and I’m not sure it’s the type or kind of change that people were hoping for.

My daughter just got an upgrade notification on her iPhone 5 for iOS 7, and as you can see from the attached screenshot, not only is it going to be a large upgrade, it’s going to take quite a long time to download, and I have a very fast cable connection.

iOS 7 update

So does this dim Apple’s future? That’s a great question. I think the answer is mixed. Wall Street hasn’t been too pleased with Apple since the announcement of both the iPhone 5S and 5C. Apple’s stock price dipped quite a bit after the announcement. The Tech World’s reaction was also tepid, but has improved over the past week or so.

I’ll have more user feedback as I receive it, as well as the write-up I promised on some of the newer, final features of iOS 7 in the next few days. Please watch Soft32 for these articles.


In the meantime, why don’t you join us in the discussion, below, and let us know what you think of the iPhone 5C and 5S.

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„All my friends got one” is sometimes a good reason to buy a specific phone

Last week, Apple released the new iPhone 5S and 5C. Android phones are released almost on a daily bases. With Microsoft now owning Nokia, we can probably expect new releases soon. And even Blackberry has some nice phones to offer. Never before was the choice of a phone so difficult. So what do we buy? And what are the reasons for our choice?

When outing ourselves that we want a new phone, we hear a lot of people around us telling us to get this one or that one for various reasons, some technical, some subjective and some just silly. And most of them will tell you not to get a particular phone, because “everybody got one”. But is this really such a bad thing?

We often want to display our individuality through the things we own and use but we tend to forget that we are social beings. Which means, in short, we have a need to communicate with each other and share things. Therefore, getting something because all your friends are getting or owning something may not be such a dumb reason after all.

What phone to get?

What phone you use often determines if you can play, communicate or interact with your friends or family. This is because different platforms make it harder to connect and interact. That is for different reasons, including the fact, that not all apps are cross-compatible and available.

Lets take the new iPhone, for example, with all the little features that make your life easier, like iMessage or the new Airdrop. If all your friends got Android phones, you won’t send many iMessages or exchange many files. The same applies for all the other platforms. Each has its own features but most are not cross-compatible. It is not about which is better then the other, it’s just which you can use most with your friends and family.

Not too long ago, “everyone has one” was a good reason for switching to or being on BBM. And that is why companies like Apple and Google are trying hard to keep the customers they already have.

I am not saying to go out and buy whatever your friends or family got. You should get whatever you like! But if you want to take full advantage of all that a certain platform or phone has to offer, you should take this criteria into consideration. There is no shame in doing or getting what your friends do or have. Basically, that’s what friends are for and that’s what defines us as a social being.

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Microsoft embarrasses itself… again!

Microsoft released a new series of Apple-mocking videos but pulled them after negative reception

Not too long ago, Microsoft released a series of ads, comparing the Surface RT directly to the iPad, trying to boost their disastrous sales of its tablet. Which didn’t work out that well…

Now, Microsoft released a series of videos on their Windows Phone Youtube channel, called “A fly on the wall in Cupertino”, spoofing Apples newly released iPhones. The 7 videos show 2 employees presenting the new iPhone models to their executives in a product pitch meeting. The executives can only be seen from behind but bear a striking resemblance to Jony Ive and Tim Cook. Some even say that,in fact, the resemblance of the Tim-Cook-character is intended to resemble Steve Jobs.

The biggest mistake, in my opinion, Microsoft made with this videos is that at one point in the video, one of the employees says “And the beauty part is we can charge whatever we want,”. Then, the hashtag #timetoswitch then flashes on the screen, a reference to Microsoft’s Windows Phone. The message received by the public is exactly the opposite of its intentions: the iPhone users are insulted to their face and, at the same time, expected to switch to the Windows Phone.


After a short while and, probably, a lot of negative reception, even a lot of mocking on numerous social networks, Microsoft decided to pull the ads, stating that the campaign was “intended to be a lighthearted poke at our friends from Cupertino. But it was off the mark, and we’ve decided to pull it down”. Fortunately, one of the videos was reposted by another user and can be watched here:

watch Video

While the commercials were clearly supposed to be funny, they mostly make Microsoft look desperate. It’s somewhat understandable but not excusable. You would expect any public material to be thoroughly reviewed before releasing it, especially from a giant like Microsoft.

Microsoft clearly has a lot of issues and troubles lately, not only regarding their products and sales, but especially with their public image. I really hope that this will be the last of Microsofts public self-humiliation and that they start doing things right.

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What to Expect from Apple’s iPhone Event

Without [completely over] stating the obvious…

September 10, 2013 was the day.

It was iPhone 5S day. Nearly everyone that I’ve talked to over the past few days have asked me what I think will actually happen with Apple’s release of the new iPhone. With the caveat that it ain’t over until Apple says, “thanks and goodbye,” here’s my brief rundown of what I felt Apple would have announced at the event.


In summary, I think we’ve heard and seen everything. I don’t think there’s going to be too much new or previously unknown or unannounced. These were my thoughts prior to the event:

New Models

I think you will see two new models of iPhone released. The iPhone 5S – a premium model, and the iPhone 5C – a more affordable device. I don’t think that the 5C will be labeled as a budget model. Unless Apple sells it at a loss and prices it at $299-$349, the device while perhaps “more affordable” than the more familiarly priced 5S, at $499, $599 and $699.

I also think that the 5C WILL make an impact with customers of budget conscious, post paid carriers like T-Mobile in the States, NTT DoCoMo in Japan and China Mobile. Its possible that tens of millions of additional iPhones could be sold due to the addition of these last two carriers.

The reported color choices of the plastic-backed 5C are also a likely lock. I’d also call the 4 color variations of the 5S – white, black, graphite and champagne – a done deal.

Biometric Sensor

This is all but a certainty at this point. Tools like this will pair well with the enhanced security measures in iOS 7, and make the iPhone a very difficult phone to steal and then sell. Security is a huge deal in iOS 7, so enhancing it with this type of hardware tool is more than logical.

iOS 7 and Other Software
You’ve seen my predictions and thoughts on iOS 7. The mobile OS is going to take a GREAT deal of getting used to. I’ve been using it for months and I’m still not completely sold on it. Apple is going to take a ton of grief on it, as I do NOT think the masses will receive it well. The flattening of the OS will not be well received, as it doesn’t appear to have the Classic Apple spit an polish that most of us are used to. The new editions to the OS are simply additions that have already been seen and added to other platforms. The Notification Center and Control Center are both remakes and overdue on iOS.

We’re also going to see iTunes Radio finally get the limelight it has been craving. The free service has pre-created music stations, as well as stations that can be created based on individual songs or artists. Apple will offer it ad-free to subscribers of its iTunes Match service.

AppleTV will also see updates to it that will allow Apple’s set top box add-on to play additional content. Some of the additional options/ apps are really very nice, especially if you have a cable subscription.

We’ll also likely see the iPod Classic finally retired, and will see updates to the iPod Touch line; but probably not a price cut. Updated iPads will be announced at a later date. Don’t look for updated models on Tuesday. That day will be all about the new iPhone 5S/5C and iOS 7.

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Why Hasn’t Google Mopped the Floor with Apple?

The mobile space is very competitive; but how why hasn’t Google killed it? Let’s explore that a bit…


Every now and again, even the best of us get hit with a moment of clarity. You know, that moment right after you lay your head down to sleep, you find it…you see it, and it hits you.


THE reason, despite ALL others why Google, in spite of their huge vendor penetration and installation base, hasn’t totally mopped the floor with Apple and sent the iPhone packing…and it call comes down to one word –

Ecosystem. Or is it Fragmentation…? In many ways the two are so irreparably intertwined, it’s depressing. However, anyway you slice it, its totally Google’s fault.


A couple years ago, I wrote an article titled, Opinion – How Google can Trump the iPad. Back in 2010, no one had ever said, heard or understood what an ecosystem was. I was kinda close, but didn’t quite close the loop.

I got about 98% of the way there. Yes, the ecosystem is all about your content on your device; but its more about capturing the consumer and keeping them and their business regardless of what device they’re using. They keep coming back to YOU as the source of truth.

They use your productivity services. They use your applications. More importantly, they purchase those services and applications from sources YOU control, continually providing you with a revenue stream.

Is this starting to sound familiar? Good. Hold that thought… I want to clear something up first.

This is NOT an article about how totally eff-ing awesome Apple is. This is really an article that asks, “how the hell could Google miss the damn boat?!”

Google is partners with Samsung, LG, HTC, and bought Motorola so they could create and sell Android devices of their own. There are more worn out Android devices in land fills now-a-days than there are iPhones in active use, yet iOS and Android are virtually even in market share.

Android Takeover

Can ANYONE tell me why that is?

If you go the fragmentation route, you find that there are so many different versions of Google’s mobile OS out there that it kinda gives you a headache. As of 2013-08-01, you can see the spread of Android versions currently in use. I’m not certain what’s most frightening, the fact that Honeycomb was a total loser, or that Android 2.1 Eclaire still commands a 1.4% share of all devices currently on the market today.

Including Key Lime Pie, there are 35 active versions of Android. That’s all of them, folks. To some extent, you can find every version of Android ever released by Google active somewhere; and Android devices are like grains of sand – numerous to uncountable, even from a single vendor.

To be honest, that figure includes every major, minor and point release of the mobile OS to be made available to end users, and not every version made it to every device.

To contrast this, iOS has seen about 1/2 as many releases in only 6 devices. In the Apple camp, OS releases are highly controlled. Many changes are rolled up to an annual major, release cycle. Minor releases are only introduced as needed. Point releases are used to address crucial, showstopper bugs. The OS simply doesn’t have the level of releases (in software, we call this “churn”) that its competitor’s does. iOS appears to be much more stable and organized as a result.

So, I think its safe to say that there are a bajillion Android devices from numerous vendors running a bajillion versions of Android. The perception here is not just fragmentation, but complete and utter chaos when it comes to devices and OS releases.

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Oh snap! Apple ITC Ban Vetoed by the Obama Administration

South Korea to the US regarding the veto – “I find your lack of faith disturbing…”


The ITC announced that it would ban imports of the iPhone 4 as well as the iPad 2 due to patent infringements that the ITC found Apple had committed.  While Apple insists that it did nothing wrong and that the patents in question were SEP (standard essential patents) needed in order to conduct business, Samsung praised the ban.

Then the only thing that could disrupt Samsung’s brief, mental party happened – The Obama administration vetoed the ITC ban – the first such veto in over 25 years.

The US has the ability to overturn an ITC ban when it feels said ban conflicts with US Policy and is against the public interest.

The ban did a couple things outside of allowing Apple to continue selling the iPhone 4 and iPad 2 in the US. Briefly, it

  • Weakened the ITC
    If the US can so easily, so casually veto the ITC’s decision to ban these products, it may discourage other companies to seek relief via the ITC. Historically, it’s been easier to gain these types of injunctive relief through the ITC, as it didn’t require the burden of proof that other legal avenues did.
  • Caused a $1B Market Cap Loss for Samsung
    The market responded negatively and Samsung lost a great deal of operating capital and value as a result.
  • Strained Relations between the US and South Korea
    The South Korean government issued a statement expressing worries about the ITC ban veto. The Ministry of Trade, Industry & Energy says that the decision could harm Samsung’s patent rights.  The Ministry said it will be paying close attention on Friday, when the ITC is expected to rule on a possible ban of some of Samsung’s Galaxy devices; and that [they hoped] “to see a fair and reasonable decision on the matter.”

It’s clear from the South Korean statement that they aren’t happy with the US government’s decision to back Apple. If it were any other country on any other volatile peninsula, it might strain relations between the two countries. However, South Korea is dependent on US support against an aggressive North Korea, so the rhetoric from the South may just end up being that – rhetoric.

The banned items are likely to be discontinued in a few months as Apple introduces the anticipated iPhone 5S, iPhone 5C (the budget iPhone) and the iPhone 5, sometime this Fall.  As I understood the ban, it was an import, not a sales ban.  So Apple, AT&T and other resellers would have been able to continue to sell what stock they had of each device.

In the end, I’m not certain how effective the ban would have been, had the US not vetoed it. I actually think the veto sent a louder message than the ban would have.

According to the published dissenting opinion by ITC commissioner Dean Pinkert, the ban has a few major flaws. Among them are:

  • The patent in question was only a small part of an international standard.  As such Samsung had agreed to make it available for licensing under terms that are fair, reasonable and nondiscriminatory (FRAND) terms.
  • Samsung had made no effort to demonstrate that the licensing terms it offered to Apple were reasonable
  • That the only time Samsung made such an offer was during an oral discussions in December 2012; and it came with strings attached that Apple simply could not agree to
  • What those strings were have been redacted (blacked out) in the document, but Pinkert adds in the next sentence: “it is neither fair nor non-discriminatory for the holder of the FRAND-encumbered patent to require licenses to non-FRAND-encumbered patents as a condition for licensing its patent.”

It may be that the ban was implemented due to politics. There seems to be some evidence that suggests the commissioners kicked this one upstairs hoping the President would veto it. Now that that’s happened, and issues like these have gotten executive attention, perhaps some serious patent law changes can be implemented.

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