BB10 Gives Enterprise Customers a Sour Taste in their Mouths

BB CEO, John Chen admits that BB10 and the Blackberry Z10 left enterprise customers feeling confused

Having a mobile OS that’s intuitive is key to keeping your users engaged. Its key to attracting more users. In short, its key to continued success, in what has become the hottest computing market this side of anywhere in the known universe. Mobile computing… it’s what buys dinner.

Unfortunately, for RIM/Blackberry, despite their best efforts over the past six years or so, their distraction with the consumer market, BYOD and CoIT has damaged them in the eyes of their enterprise customers. According to Chen, previous BB CEO Thorsten Heins’ focus on the consumer market damaged the organization’s reputation.

BB10

“It is not about us leaving the enterprise customers before my time, but I think it is about us spreading ourselves a little too thin,” he said. “We spread ourselves too thin and we were so preoccupied with launching that phone [the Z10] in that market, that we have done some damage, in my mind, to our enterprise focus. That is not going to be any more. That has been done.”

Chen also called BB10, “very good, but too complex for the user.”

I’m not too certain how to take that. I mean, I agree; but how do you recover from that? What do you do? In Blackberry’s case, they are going to focus on their strengths – the enterprise. BES 12 was announced at Mobile World Congress this past week, and should be released before the end of calendar 2014. BES 12 will support all popular mobile OS – iOS, Android, and now, Windows Phone, besides its own OS. Users of rival mobile enterprise servers will be able to trade in their licenses and get the remaining time on that license on BES 12 for a free. Current users can upgrade to BES 12 for free, too. An enterprise version of BBM, Blackberry’s messaging platform, will also be available, “before the summer.”

From a device perspective, Blackberry is staying in the hardware business. Its latest handset, the QWERTY enabled Q20, is said to contain the best classic features most loved by its veteran users. It’s also due for release before the end of calendar 2014.

I’ve been a Blackberry watcher for quite some time, as RIM was THE name in mobile enterprise messaging for a long time before smartphones really became smartphones, leaving the PDA days behind them. They were rugged, high quality devices that allowed mobile employees and busy executives to stay in touch with the office and their teams while traveling or away from their desks. Their Push notification system became the defacto standard that everyone wanted and need to copy in order to be competitive not only in the enterprise space, but in the consumer space as well. The notifications you get on your smartphone of choice today can be traced in some way back to Blackberry’s push notification system.

For me, they are the company you love to hate. I never liked their devices. They were always a bit too rugged, clunky, and just plain ugly for me. Early versions of the device OS was too text-based for me when consumer-based devices like the Treo or any Windows Mobile device had a bright, colorful and inviting GUI. Described to me as an olive-drab army Jeep that just got the job done, Blackberries were the device that nearly every Exchange admin loved to work with; and I just couldn’t stand.

Looking at the information here, I can see a structured, concentrated effort to turn the company back down the road of core competency. This is an excellent strategy; but I’m a bit skeptical. I am wondering after so long, if Chen can turn Blackberry around and get it to be [somewhat] the enterprise darling it was back in the day.

The road back will be long and very tough, in my opinion. I do not see Blackberry making any money with native hardware. I think that ship has long sailed, and think that the Q20 and other devices will be nothing more than a money losing distraction. I think Blackberry would be much better off just concentrating on its enterprise software products. If it must be involved in the hardware business, it could partner with HTC or other hardware vendor and have them foot the bill for making and marketing the hardware. Blackberry has had such a hard time with the Storm, Storm 2, and its more recent Z10 and Q10 devices that it must just be a better idea to leave hardware to a trusted partner that has better experience with it.

My biggest concern with this particular tactic is obviously… partial failure. BES has always been a huge money maker for Blackberry and I think they should be fine there. The added support in their MDM for Windows Phone is going to make that offering much more attractive – BES will then support all the major mobile device operating systems and should offer support to everyone. That should bring a lot of comfort to current enterprise customers and may actually attract new ones.

However, I see Blackberry’s continued dalliance with handsets as a huge risk. Since 2007 – and the introduction of the iPhone – they have not been able to get it right. Their Storm and Storm 2 devices were abysmal, and BB10 was too confusing in an iPhone like body (with no physical keyboard) to attract and retain any customers. While they’re going to give it another go with the Q20, unless the world has some unforeseen epiphany when the device is released, BYOD and CoIT based enterprises aren’t going to bother much with it. I don’t see the Q20 making any kind of impact on the Blackberry world at all. I see it being yet ANOTHER money losing disappointment for an organization that is desperately trying to maintain its relevance in a world that left it behind long ago.

What do you think? Am I totally off my nut, or does this story have legs? Will BES 12 attract new customers? Will its free upgrade cost to existing enterprise users make them want to extend their service contracts? Will the Q20 be a money maker or a money loser? I’d love to have your thoughts in the discussion area below. Please give me your ideas and thoughts and lets hash it out a bit more…

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Tesla Would have made a Cool iCar

Though it’s not going to happen, here’s why I think a Tesla-Apple marriage would have been cool.

The first thing I thought when I saw this story was… iCar.  This is the place where you go when you want to take your iPhone and dock it with your car, and have your car turn into a wheeled version of your iDevice.  This, I thought, would be the one place that my vision for iOS in the Car would find expression.  This could put Tesla on the map!

Then, I woke up.

iCar3

Yes, Apple has a boat load of cash.  Yes, it would be really cool if they could do something cool like, acquire an electric car company where they could integrate all or most of their iVision and bring back the “one more thing” and a little 21st century “ohh” and “ahh” to both the technology and auto industries.  Besides, it would be totally cool to plug your iPhone into the car and have it ask, where you want to go, and then automatically navigate you there.  Along the way, it could (and should) point out necessary charging station layovers, and build charging time into the destination’s ETA.  Ooh-hoo-hooooooo!  It gives me shivers just thinking about the pairing!

See, something like that is where Apple and Tesla are [mostly] DNA compatible. Tesla’s product(s) are gusty, cutting edge and cool. Having Apple branding in a vehicle like that is certain to be a success, and if there is truly an opportunity for some sort of partnership between the two organizations, this is definitely it.  If you can’t showcase what iOS in the Car really should be in a Tesla, then I’m not certain where it can find the expression of its ideal vision.

Elon Musk, is like, the Steve Jobs of automobiles. I mean, by all accounts, anyone who can dream up a mode of transportation that can take you from New York to LA via magnetic vacuum tube has got one HELL of an imagination. This is the kind of product-centric CEO that Apple needs. They need someone with a vision on the future. Someone who can look at the technology of the day, figure out what you can do, and then create a vision of where you should go based on how far the current technology can be stretched before it breaks.

This is the kind of guy that Apple needs, and it may be one of the reasons why Apple and Tesla recently spoke. While neither Apple nor Tesla will comment any further than to say, “yeah… we talked. What of it..??”; the world is excited and intrigued by the possibility that Elon Musk and his vision may meet Apple’s cash and technology and design machines and create something truly magical. This is what made Apple special. This is what Steve Jobs did, and did very well.

Tim Cook is a great guy, but he’s really just a logistics guy. He can figure out how to make the supply chain work. He can figure out how to insure that the current products in production get built, and get built on time; but he’s not the kinda guy to move the company forward…as much as it pains me to say that. He just isn’t…

Since Time took over, that’s all Apple has really been able to do. They’ve kept the supply lines to the current components flowing and have been getting buy with minimal visionary input. Tim is a business guy. He’s not a product visionary like Jobs was and like Musk IS. Again, as much as it really kills me to say it, I don’t know if or how Tim can keep Apple on the ragged, hairy bleeding edge of greatness without a serious infusion of vision. Wall Street is only going to put up with incremental improvements on current designs and product groups for so long before it declares the magic that was Jobs’ Apple gone.

On the flip side of this whole deal is how Apple and Tesla are not compatible.  First, Elon Musk wants to be in charge. Period. I don’t know if Time would give up the big chair without some serious prodding.

And as much as Apple and Tesla may be good for each other, they could also turn out to be a huge train wreck.  Apple has high end products that provide a solution for 90% of the market they cater to and accomplish 90% of what that demographic wants to accomplish.  They’re elegant, well-built products that hold their value and provide life to a number of other industries including accessory companies and a huge resale movement that is pushing older Apple devices, in good shape, to emerging markets.

Unfortunately, you can’t say the same thing about Tesla, well… not completely.  Tesla DOES have high quality products, but they speak to a much smaller market.  Tesla’s products are really what the top 10% (or less) of the market can afford to do, 10% of the time. While on the surface, they do seem like they would fit together very well, you aren’t going to get a lot of market intersection between Tesla customers and Apple customers.  For example, short of hitting a huge Powerball jackpot, most of the people that have iPads or iPhones aren’t also going to be able to afford a Tesla vehicle.

So, kids… you need to give me your thoughts on this. What do you think? Would Tesla and Apple make a good marriage? Does Elon Musk have what it takes to make a good exec or CEO at Apple?  Can the two exist together or am I full of hot air and hype? Why not give me your thoughts in the discussion area below and tell me what you think?

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OS X 10.10 and iOS 8 aren’t that Close

What I mean to say is, they aren’t the kissing cousins I thought they would be…which is a good thing.

apple

Late last week I saw a quote from an Apple exec stating that total convergence between OS X and iOS was not an organizational goal for the company. I’m very relieved.  The thought of a completely unified OS experience on my desktop and mobile platform of choice had me a tad concerned.  I mean, I use one while I am out and about. I use the other when I want to get serious work done, and need a bit more power.  You aren’t going to get that in a mobile OS and device.

I recently found out that OS X 10.10 (currently code named, “Syrah” – a common wine grape found to be the genetic offspring of two different grapes, Dureza and Mondeuse Blanche, originating in southeastern France) and iOS 7/8 won’t be completely converging. Apple has stated that it’s not a goal for the company. Instead, Apple will insure that the two have the same look and feel.

OS X 10.10 and iOS 7/8 will be related, but not the same. “Syrah” (which is not known to be the desktop OS’ “official” name) will have a flatter look and feel than Mavericks does, but it won’t be as drastic a change as we saw between Mountain Lion and Mavericks or between iOS 6 and iOS 7.  There may be a bit more blur and translucency, a bit more white space here and there.  Its menu bars may be more defined.  Its window controls may be more angular; but you won’t see a complete retooling of every app.

When the public will see it also remains to be disclosed.  There aren’t any developer program betas or builds available as yet. Builds that are available are currently only distributed internally.  However, if Apple remains true to its release schedule between 2011 and 2013 (Lion, Mountain Lion and Mavericks), we should see something soon.  Lion, Mountain Lion were released between July and August of 2011 and 2012, respectively. Mavericks was released between in October of last year. If Apple plans to stick to this rapid release schedule, we should start to hear more news about beta releases in the coming weeks and months.  Currently, there is no such activity in the developer community that I am aware of.

How do you feel about desktop and mobile convergence? Is there a need for a defined line between the two, or are you interested in the whole, “one OS to rule them all” concept that many – including me – thought was Apple’s goal? Should they be separate? Do they have to be?  I’d love to hear what you have to say in the discussion area below.

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Apple to Release Larger iPhone, Discontinue iPhone 5c

There are lots of rumors hitting the airwaves about Apple’s new iPhone plans…

iphone-6-concept-render

I watched the Ashton Kutcher “Jobs” movie last night, and while I won’t go into a review of that film here, even with its disappointments, it DID do one thing pretty well – it gave many an insight on what Steve Jobs may have been like at the office…what kind of person he may have been to work with…sorta. The movie, unfortunately, left you wanting a great more than it was willing to deliver.

HOWEVER, if there’s one thing that I do know – did know – even before watching that movie, it’s to understand that regardless of what it did or didn’t show us about Steve Jobs as a person, the iPhone 5c would never have seen the light of day if he was still here.  It’s a shadow of what the iPhone 5s is, and it just wouldn’t have made the cut.

green-iphone5cAccording to a report by the Wall Street Journal, Apple is planning on discontinuing the iPhone 5c this year, due in no small part to its dismal sales and demand for the device.  That, and save its colored, plastic backing and lack of Touch Sensor (and a couple other key, internal components) the device is nearly identical to the iPhone 5s. I say good riddance.  From a technical perspective, the device was about 1/2 of the iPhone 5s. Technically, buying an iPhone 5 would have been a better deal. From a product perspective, in my opinion, the device did nothing but cannibalize sales of the iPhone 5s. The 5c may have had a subsidized price of about $100 bucks, but older iPhones – the iPhone 4, the iPhone 4s – I think would have been a better consumer choice if you were looking for an entry into the iOS ecosystem but didn’t have a large budget. Either way, the device is rumored to be discontinued with the release of the iPhone 6…

The iPhone 6 is currently rumored to be announced as early as June of this year.  The big feature for it is thinner and wider. Current rumors include an iPhone 6 (and for lack of a better name) iPhone 6c with a 5+ inch screen and 4.5 inch screen, respectively.  Both devices are rumored to also contain 802.11ac Wi-Fi.

As far as the implementation or desire of these features in the actual device, I know that Apple is going to be very picky about screen size. They have a firm belief that a smartphone should be easily operated with one hand, so the screen can’t be too wide.  I happen to agree.  While most people use two hands to operate their phones, being able to do that with one hand is an important distinction.  The device likely won’t get too much wider than it currently is.  However, the screen could get a little wider, and it wouldn’t hurt too much. Any more than say, another 1/4 to 1/2 inch wider, though and you’re going to risk a sprained thumb…

As with all Apple rumors, this is pure speculation; and while fun to ponder, these rumors are really nothing more than fodder to make your garden grow. Predicting what Apple will actually release is an art, and one that many, if not most to all, don’t excel in, including investor analysts.  Sometimes, they can be the worst of the prognosticating lot, as they have to deliver for the investors they try to prognosticate for. Dollah-dollah bills, y’all…

As far as what else the device may contain, or what else it may do, I have no idea. Apple released the original innovation for the device between 2001 and 2007 (iPod to iPod Touch to iPhone).  Everything that’s happened to the device since then has been evolutionary instead of revolutionary.  Where they can or will go with the device going forward probably won’t come with such a giant step from device model to device model.

Even after almost 2 years with an iPhone 5, there’s nothing really WRONG with my iDevice. I have no real reason to upgrade it other than AT&T says I can, and I may want <this new, incremental feature> or <that new, incremental feature>.  If you want the big, “I gotta have <this new feature>” experience from an upgrade, then you may want to wait more than 2 years.  Based on what’s going on with the iPhone, it may be that I wait until the iPhone 6s (or whatever THAT’S called) before I think about upgrading.

Now that Q1 2014 is firmly out of the gate, you can expect to see more iDevice rumors as well as iOS 7.x or iOS 8 rumors beginning to churn prior to the annual iDevice event everyone is expecting later this year.  What future versions of iOS will do, along with the implementation of any new hardware components, remains to be seen.  So far, iOS 7 is working pretty well. Aside from the security based, lock screen bugs that have come up with the last 2 major releases of iOS, I don’t hear many people clamoring for the implementation of this, that or the other feature.  I also haven’t heard anything definitive coming out of the iOS development community on what Apple will or should implement in future releases of iOS 7.x, let alone, iOS 8.

Now, depending on what Apple decides to do with the iWatch – if and when it releases that piece of highly anticipated wearable technology – I can see a number of different hardware and software based tweaks that might or will be implemented with both the iPhone as well as the iPad.  If it could do most of what the Pebble Steel will do, most of what the Galaxy Gear does,  as well as incorporating what the Fitbit Force, and Nike Fuel Band SE and others do NATIVELY, that device could work with a new, updated and REVOLUTIONARY iPhone very well; and that’s something that I’d like to see and would likely buy as soon as it was released.

What about you?  Do you want a wide(er) screened iPhone?  Are you glad to see the iPhone 5c be set out to pasture?  Are you interested in the iWatch or any other wearable tech?  Why don’t you join us in the discussion area below and tell us what you think.

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Recover all of the data from your iDevice

With EASEUS MobiSaver – a must have, multiplatform tool.

0024695It totally sucks when your iDevice locks up or dies and you lose your data. If you live in your iPhone, like I do, having something like this around for those times when the world turns upside down is a must have…a must have. That’s where EaseUS MobiSaver comes in. It’s a data recovery utility for your iPhone and Windows machine.

EaseUS MobiSaver is an easy-to-use iPhone data recovery app that allows you to directly scan your iPhone – or extract iTunes backup files – to recover deleted iPhone dat. You can recover notes, text messages, call history, calendar data as well as photos and videos. EaseUS MobiSaver supports iPhone 5, 4S, 4, and 3GS. EaseUS MobiSaver can solve all data loss problems with 3 simple steps. You can preview your lost files, and get all your missing data back in minutes.

EMF-02

EASEUS MobiSaver has two recovery modes – direct from the device and from iTunes backup. The app lets you scan your device, and with one click to recover data from iPhone 5/4S/4/3GS, New iPad and iPod Touch 4. When recovering data from an iTunes backup, you can extract the files and then send them to your device quickly and painlessly.

EASEUS MobiSaver is a great app. If you’re in a bind where you can’t get regular access to your iDevice or if your iPhone just isn’t doing what you want or need it to do and you MUST get your data off before you wipe it, then this is the app that you need. Its just that simple. The only thing that I don’t like about it is that you MUST have iTunes installed on the PC you use do to the recovery. This is the only fault that I can find with the app, however. So, other than that, this is a total winner of an app.

download EASEUS MobiSaver

 

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New Electronics, New Accessories – The Added Expense that you Didn’t Count On

screen-shot-2012-09-25-at-1.23.30-pmIts exciting getting new toys, but buying a new gadget can add additional expenses you didn’t count on…

It happens every time you buy a new gadget or iDevice. You get the new toy, and then you find out that many, if not all of the accessories you have for it, aren’t compatible. I know that many people are aware of this issue, but with the 2013 Holiday Season upon us, its important to know and hear this quick warning and cautionary guidance before you buy.

In the smartphone arena, if you’ve got an iPhone 4S or later, you’ll hit this issue. The iPhone 5 introduced the Lighting Connector. The classic 30 pin connector that’s been in use on Apple iDevices for just about 10 years. With a minor change of pin-outs with the introduction of a video signal and the removal of FireWire support, the 30 pin connector remained largely unchanged. It was so constant, that it lead to the creation of a whole industry – one of iPhone, iPod and iPad accessories.

When the Lightning connector was introduced with the introduction of the iPhone 5, that industry took a huge hit. None of the established accessories would work with the new iDevices, at least not with out an adapter, and then, not all of the original functionality of the new device would work with the older accessory.

Gadgets

With Android devices, you don’t get as much of this. Over the past 5+ years, Android’s microUSB connector has been pretty constant. However, it doesn’t have the longevity and history that Apple devices do. While that doesn’t mean as much as Google’s strict compatibility guidelines, most Android users have been able to keep most of their accessories over the 7 major releases of Android (Donut to Kitt-Katt).

So what’s the best thing to do?

That’s a great question. If you buy someone a new version of something be it a smartphone, tablet or MP3 player, you need to be aware that you might be forcing the recipient of the gift to buy themselves either an adapter or to buy themselves new accessories. Speakers and such may work very well with an adapter. Some of the more customized or function specific accessories – car kits, cradles and the like, for example – will likely need to be replaced or simply done without if replacements don’t exist.

The one thing that I’d like everyone to take from this particular article is that depending on how “deep” the gift recipient is into their device(s), getting them a new version of the device is often going to change what they can use from their current accessory stash and will effect what they may have to buy to get key functionality back. The major expense isn’t always the device or cellular plan, it might be the accessories that they have to leave behind in order to use the new device.

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How Bright is Apple’s Future?

New iDevices and a new version of iOS hit the streets beginning 2013-09-18. What does this mean for Apple? I have a couple of thoughts…

I’ve been in the biz for a while. I started using computers when Compaq was still COMPAQ, giving IBM a very serious run for its money back in 1980-blah, blah, blah. The first real portable computer, in my mind was the Apple IIC, though, honestly, while it was smaller than Compaq’s 20lbs+ portable, it still required a heck of a lot to take with you. Its monitor was small and movable, but it was still a CRT that required special care…nothing like the notebooks and ultra-books of today.

Beginning 2013-09-18, Apple has new versions of its mobile device OS – iOS 7 – hitting the streets. The new mobile OS will begin hitting compatible devices soon. I’ve already had 1-2 people ping me, asking me where it is, and why it hasn’t hit their iPhone yet.

Patience my minions…patience. You’ll get it soon enough.

The iPhone 5C is also available for pre-order as of this writing and will ship beginning on 2013-09-20, with the iPhone 5S available for pre-order beginning 2013-09-20. The devices are in the hands of many reviewers now, and many of them like what they see… as far as the hardware is concerned. The devices are solid, well built, with both the polycarbonate backing and its varying colors being well received. Many reviewers are saying the 5C is a much better feeling device than other, newer, high end Android devices. Unfortunately, I haven’t been able to put my hands on one yet.

Reviews of the iPhone 5S are equally positive. The most pleasing and, I think, surprising feature is its Touch-ID Home Button. Fingerprint readers have been around for a while. The Compaq iPAQ 51/5400 series devices had one back in the 2004 time frame that was OK, but required a swipe instead of a press, and half the time, the reader didn’t read the biometric data correctly. I’m not sure if it was a hardware issue, a software issue or both. In general, the technology stunk; and I think many were expecting that the same level of performance from Apple’s latest feature and flagship phone. To most everyone’s delight and surprise, that doesn’t appear to be the case. I think the New York Times put it the best:

The best part is that [the fingerprint reader] actually works — every single time… It’s nothing like the balky, infuriating fingerprint-reader efforts of earlier cellphones. It’s genuinely awesome; the haters can go jump off a pier.”

5s-5c

The biggest concern, I think, will come from iOS 7, and it will mostly come from iPhone 5, 4S, and iPhone 4 users who are used to iOS 6 and will upgrade. I’ve said this before. The glitz, polish and 3D look of iOS 6 and earlier is gone. The flat, stark white look of iOS 7 is prevalent throughout the new OS and provides a very different look and feel. Many users will upgrade and, in my opinion, immediately regret it.

To those users, I have one thing to say – Wait.

You’ll notice that iOS 7 is faster than previous versions of iOS 6 and iOS 5. Yes, they’ve changed things, added some new system functionality here and there, moved some options around, but give yourself a month or two before you throw your iPhone across the room. While you’re sure to get used it, you may find that you like it.

However, you may not.

A lot of the exclusivity of Apple’s iDevices used to come from the finish of iOS 6’s 3D enabled UI. With it gone, replaced by the flat look and feel of iOS 7, I think many people are going to be unhappy. It’s a radical change over the past 5 years; and I’m not sure it’s the type or kind of change that people were hoping for.

My daughter just got an upgrade notification on her iPhone 5 for iOS 7, and as you can see from the attached screenshot, not only is it going to be a large upgrade, it’s going to take quite a long time to download, and I have a very fast cable connection.

iOS 7 update

So does this dim Apple’s future? That’s a great question. I think the answer is mixed. Wall Street hasn’t been too pleased with Apple since the announcement of both the iPhone 5S and 5C. Apple’s stock price dipped quite a bit after the announcement. The Tech World’s reaction was also tepid, but has improved over the past week or so.

I’ll have more user feedback as I receive it, as well as the write-up I promised on some of the newer, final features of iOS 7 in the next few days. Please watch Soft32 for these articles.

 

In the meantime, why don’t you join us in the discussion, below, and let us know what you think of the iPhone 5C and 5S.

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„All my friends got one” is sometimes a good reason to buy a specific phone

Last week, Apple released the new iPhone 5S and 5C. Android phones are released almost on a daily bases. With Microsoft now owning Nokia, we can probably expect new releases soon. And even Blackberry has some nice phones to offer. Never before was the choice of a phone so difficult. So what do we buy? And what are the reasons for our choice?

When outing ourselves that we want a new phone, we hear a lot of people around us telling us to get this one or that one for various reasons, some technical, some subjective and some just silly. And most of them will tell you not to get a particular phone, because “everybody got one”. But is this really such a bad thing?

We often want to display our individuality through the things we own and use but we tend to forget that we are social beings. Which means, in short, we have a need to communicate with each other and share things. Therefore, getting something because all your friends are getting or owning something may not be such a dumb reason after all.

What phone to get?

What phone you use often determines if you can play, communicate or interact with your friends or family. This is because different platforms make it harder to connect and interact. That is for different reasons, including the fact, that not all apps are cross-compatible and available.

Lets take the new iPhone, for example, with all the little features that make your life easier, like iMessage or the new Airdrop. If all your friends got Android phones, you won’t send many iMessages or exchange many files. The same applies for all the other platforms. Each has its own features but most are not cross-compatible. It is not about which is better then the other, it’s just which you can use most with your friends and family.

Not too long ago, “everyone has one” was a good reason for switching to or being on BBM. And that is why companies like Apple and Google are trying hard to keep the customers they already have.

I am not saying to go out and buy whatever your friends or family got. You should get whatever you like! But if you want to take full advantage of all that a certain platform or phone has to offer, you should take this criteria into consideration. There is no shame in doing or getting what your friends do or have. Basically, that’s what friends are for and that’s what defines us as a social being.

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