Without [completely over] stating the obvious…
September 10, 2013 was the day.
It was iPhone 5S day. Nearly everyone that I’ve talked to over the past few days have asked me what I think will actually happen with Apple’s release of the new iPhone. With the caveat that it ain’t over until Apple says, “thanks and goodbye,” here’s my brief rundown of what I felt Apple would have announced at the event.
In summary, I think we’ve heard and seen everything. I don’t think there’s going to be too much new or previously unknown or unannounced. These were my thoughts prior to the event:
I think you will see two new models of iPhone released. The iPhone 5S – a premium model, and the iPhone 5C – a more affordable device. I don’t think that the 5C will be labeled as a budget model. Unless Apple sells it at a loss and prices it at $299-$349, the device while perhaps “more affordable” than the more familiarly priced 5S, at $499, $599 and $699.
I also think that the 5C WILL make an impact with customers of budget conscious, post paid carriers like T-Mobile in the States, NTT DoCoMo in Japan and China Mobile. Its possible that tens of millions of additional iPhones could be sold due to the addition of these last two carriers.
The reported color choices of the plastic-backed 5C are also a likely lock. I’d also call the 4 color variations of the 5S – white, black, graphite and champagne – a done deal.
This is all but a certainty at this point. Tools like this will pair well with the enhanced security measures in iOS 7, and make the iPhone a very difficult phone to steal and then sell. Security is a huge deal in iOS 7, so enhancing it with this type of hardware tool is more than logical.
iOS 7 and Other Software
You’ve seen my predictions and thoughts on iOS 7. The mobile OS is going to take a GREAT deal of getting used to. I’ve been using it for months and I’m still not completely sold on it. Apple is going to take a ton of grief on it, as I do NOT think the masses will receive it well. The flattening of the OS will not be well received, as it doesn’t appear to have the Classic Apple spit an polish that most of us are used to. The new editions to the OS are simply additions that have already been seen and added to other platforms. The Notification Center and Control Center are both remakes and overdue on iOS.
We’re also going to see iTunes Radio finally get the limelight it has been craving. The free service has pre-created music stations, as well as stations that can be created based on individual songs or artists. Apple will offer it ad-free to subscribers of its iTunes Match service.
AppleTV will also see updates to it that will allow Apple’s set top box add-on to play additional content. Some of the additional options/ apps are really very nice, especially if you have a cable subscription.
We’ll also likely see the iPod Classic finally retired, and will see updates to the iPod Touch line; but probably not a price cut. Updated iPads will be announced at a later date. Don’t look for updated models on Tuesday. That day will be all about the new iPhone 5S/5C and iOS 7.