BB10 Gives Enterprise Customers a Sour Taste in their Mouths

BB CEO, John Chen admits that BB10 and the Blackberry Z10 left enterprise customers feeling confused

Having a mobile OS that’s intuitive is key to keeping your users engaged. Its key to attracting more users. In short, its key to continued success, in what has become the hottest computing market this side of anywhere in the known universe. Mobile computing… it’s what buys dinner.

Unfortunately, for RIM/Blackberry, despite their best efforts over the past six years or so, their distraction with the consumer market, BYOD and CoIT has damaged them in the eyes of their enterprise customers. According to Chen, previous BB CEO Thorsten Heins’ focus on the consumer market damaged the organization’s reputation.

BB10

“It is not about us leaving the enterprise customers before my time, but I think it is about us spreading ourselves a little too thin,” he said. “We spread ourselves too thin and we were so preoccupied with launching that phone [the Z10] in that market, that we have done some damage, in my mind, to our enterprise focus. That is not going to be any more. That has been done.”

Chen also called BB10, “very good, but too complex for the user.”

I’m not too certain how to take that. I mean, I agree; but how do you recover from that? What do you do? In Blackberry’s case, they are going to focus on their strengths – the enterprise. BES 12 was announced at Mobile World Congress this past week, and should be released before the end of calendar 2014. BES 12 will support all popular mobile OS – iOS, Android, and now, Windows Phone, besides its own OS. Users of rival mobile enterprise servers will be able to trade in their licenses and get the remaining time on that license on BES 12 for a free. Current users can upgrade to BES 12 for free, too. An enterprise version of BBM, Blackberry’s messaging platform, will also be available, “before the summer.”

From a device perspective, Blackberry is staying in the hardware business. Its latest handset, the QWERTY enabled Q20, is said to contain the best classic features most loved by its veteran users. It’s also due for release before the end of calendar 2014.

I’ve been a Blackberry watcher for quite some time, as RIM was THE name in mobile enterprise messaging for a long time before smartphones really became smartphones, leaving the PDA days behind them. They were rugged, high quality devices that allowed mobile employees and busy executives to stay in touch with the office and their teams while traveling or away from their desks. Their Push notification system became the defacto standard that everyone wanted and need to copy in order to be competitive not only in the enterprise space, but in the consumer space as well. The notifications you get on your smartphone of choice today can be traced in some way back to Blackberry’s push notification system.

For me, they are the company you love to hate. I never liked their devices. They were always a bit too rugged, clunky, and just plain ugly for me. Early versions of the device OS was too text-based for me when consumer-based devices like the Treo or any Windows Mobile device had a bright, colorful and inviting GUI. Described to me as an olive-drab army Jeep that just got the job done, Blackberries were the device that nearly every Exchange admin loved to work with; and I just couldn’t stand.

Looking at the information here, I can see a structured, concentrated effort to turn the company back down the road of core competency. This is an excellent strategy; but I’m a bit skeptical. I am wondering after so long, if Chen can turn Blackberry around and get it to be [somewhat] the enterprise darling it was back in the day.

The road back will be long and very tough, in my opinion. I do not see Blackberry making any money with native hardware. I think that ship has long sailed, and think that the Q20 and other devices will be nothing more than a money losing distraction. I think Blackberry would be much better off just concentrating on its enterprise software products. If it must be involved in the hardware business, it could partner with HTC or other hardware vendor and have them foot the bill for making and marketing the hardware. Blackberry has had such a hard time with the Storm, Storm 2, and its more recent Z10 and Q10 devices that it must just be a better idea to leave hardware to a trusted partner that has better experience with it.

My biggest concern with this particular tactic is obviously… partial failure. BES has always been a huge money maker for Blackberry and I think they should be fine there. The added support in their MDM for Windows Phone is going to make that offering much more attractive – BES will then support all the major mobile device operating systems and should offer support to everyone. That should bring a lot of comfort to current enterprise customers and may actually attract new ones.

However, I see Blackberry’s continued dalliance with handsets as a huge risk. Since 2007 – and the introduction of the iPhone – they have not been able to get it right. Their Storm and Storm 2 devices were abysmal, and BB10 was too confusing in an iPhone like body (with no physical keyboard) to attract and retain any customers. While they’re going to give it another go with the Q20, unless the world has some unforeseen epiphany when the device is released, BYOD and CoIT based enterprises aren’t going to bother much with it. I don’t see the Q20 making any kind of impact on the Blackberry world at all. I see it being yet ANOTHER money losing disappointment for an organization that is desperately trying to maintain its relevance in a world that left it behind long ago.

What do you think? Am I totally off my nut, or does this story have legs? Will BES 12 attract new customers? Will its free upgrade cost to existing enterprise users make them want to extend their service contracts? Will the Q20 be a money maker or a money loser? I’d love to have your thoughts in the discussion area below. Please give me your ideas and thoughts and lets hash it out a bit more…

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Predictions for 2014

Here are my tech predictions for the coming year…

predictionsGazing into a crystal ball isn’t always an easy thing to do, especially in the tech world.   So much can change so quickly, that guessing what may or may not happen is, at times, nothing more than a SWAG – a Silly Wild <BEEP!> Guess.   Figuring out what is and isn’t possible vs. what is or isn’t probable, I try not to get into. It simply doesn’t make for good journalism in many cases, because so much can and usually does change so quickly in the tech world. In most cases you either end up with a, “well THAT was way off,” a “close but not quite,” or “keep trying… you’ll get it eventually.”   If some journalists DO get things right, it’s usually not because they made the right level of analysis, it’s usually because they were fed or had access to inside information, or the guess was so totally obvious that most anyone who follows the news could have guessed it and been right.

Well, I’m going to try to hit on all of those and I’m going to give it a go anyway. I figure that I haven’t got anything to lose. As I said, I’m either going to be way off, or I’m going to hit the no brainers.   Be that as it may, here are my tech predictions for 2014 in no particular order.

1.    Wearable Computing Still Doesn’t Take Off
This is really an easy one. The Samsung Galaxy Watch isn’t selling well. Having a wearable that does nothing more than pair with your phone and mimic some of its functionality when the device is in range of its Bluetooth 4.x radio hasn’t been received very well. In fact, the watch isn’t selling well at all.   Samsung may have gotten to market first on this, but despite being heavily anticipated, the watch hasn’t delivered much to its users except a high price tag.

Apple has hung back on this, and hasn’t released its highly anticipated wearable, popularity thought to be called the iWatch.   If it does nothing more than what Samsung’s wearable does, you can pretty much expect it to be a dud too.   I think this, more than anything else is why you haven’t seen Apple release this device yet.   If you remember, Apple released the iPhone in 2007, after it had been rumored to be in development for at least 4 years.   At the time, Steve Jobs KNEW that he had one shot at this. If he didn’t get it right, then the iPhone would have been an iDud, and the tech world would be very different today, indeed.   I think Apple is doing the same thing with the iWatch.

The iWatch needs to be innovative. It needs to be elegant. Most importantly, it needs to be affordable.   Having an additional $300-$500 iDevice accessory added on to your already expensive iDevice isn’t going to do your checking account any favors. Not only will it need to do everything that the Samsung Galaxy Watch does, but it will have to do much, much more.   While it might be nice to have fitness, activity and sleep monitoring built into it, it’s going to have to do much more than that as well. It may be that figuring out exactly WHAT else it needs to do is the key holdup in the device’s release – no one really knows exactly what else it SHOULD DO, especially since the Samsung product hit the market with a clear and solid thud.

It’s for this reason that I don’t think wearables take off in 2014.   In fact, it may be the end of the concept as well.   If Apple can’t figure this one out, then the whole device concept may just fade and –uh hem… – wear itself out.

2.    Blackberry Totally Folds – Sells off its Assets
I’ve been pretty bearish on Blackberry, formerly RIM, for quite a while.   I had a good feeling that the one serious buyout offer it had wouldn’t fly, and that its (former) CEO, Thorsten Heins, would end up on the outside looking in.   Like most of what its known for, the actions that the company took were too little, too late to garner any serious buyout candidates.   Blackberry’s new CEO, John Chen really has one chance to get it right, and if he’s on top of things, then he will act on the TRUE best interests of the company and forget the restructuring and rebuilding of the business and just sell the company’s assets off to the highest bidder(s) he can find.

The organization’s time is over; and while farming out the manufacturing of their handsets to FoxConn may have been a good idea, like the rest of what the company has done, it is also a development that is very late in coming to reality. If John Chen is smart, he’ll realize the company is too far gone to breathe serious life back into and will just sell off what he can to retrieve shareholder value back before the company has to declare bankruptcy and then its assets are worth just a fraction of their worth.   The biggest problem the company has is that it can’t afford another loss like its last quarter.   It doesn’t have another $4.0B to lose.

3.    Apple & Samsung Still Can’t Get it Together
I’ve seen a number of articles that point to the fact that Samsung and Apple are headed back to the arbitration table in 2014 before their trial is set to restart in 2015.   The two organizations don’t have a track record for cooperation or doing things on the cheap. Given this, and the fact that Samsung is totally on the hook for a HUGE wad of cash, I don’t think they’re going to agree to disagree, let alone agree on an appropriate settlement between them. Given all this, I think it’s a decent bet that Apple and Samsung will drag out negotiations up until the trial date and then put the bulk of the matter back in Judge Lucy Koh’s lap…and she’s prolly gonna have a cow.

To put it bluntly, this is going to extend well into 2015, and then it still won’t end well for Samsung. They’re going to have to come up with a great deal of cash to resolve the issue; and they aren’t going to be happy about that.   With extra scrutiny on them and their design processes, I think that many new devices that come out of Samsung will be viewed as Apple iPhone copies for many, many years. I also think they will likely have trouble coming up with new, innovative designs, as they haven’t really done anything original since just before the release of the iPhone in 2007.

4.    Microsoft’s Next CEO is…
Satchin Mulally.   I mean Alan Nadella.   Yeah… this one isn’t any easy call.

However, I believe it’s going to come down to one of these two candidates. Nadella has the history and familiarity with Microsoft and its products; and probably has enough juice within the organization and familiarity with the Board to get the level of support he would need to be successful. He also has YEARS of tech experience. The one thing he doesn’t have – experience turning a large company around…

Which Mulally has…   Ford was in an awful mess.   It took a lot not only to turn public opinion of the brand around, but a lot to get the company back on track.   Windows in and of itself isn’t a bad brand. Neither is Microsoft, for that matter.   They’ve got brand management issues to be sure, but with the right CEO, I still think Microsoft can turn it all around.   That’s what Mulally can do for the company.   Not only do I think he’s up to the challenge, I think it would be interesting for him to take on the role and see what he could do with it.   If he could do the same thing for Microsoft that he did with Ford, then the remainder of his career would be set. He could go where he wants or stay at MS and retire a very happy, VERY rich man.

Unfortunately for Mulally, he has absolutely NO tech experience what so ever, and would have to rely on his executive staff to provide him with the support he would need to drive the company.   This could also be a good move for Nadella, as his level of autonomy could grow and he could basically have his way with his divisions, providing ample evidence that he can run the entire organization once Mulally does decide to retire, marking him as the heir apparent. For Nadella, this could be a win-win.

What do you think will happen with these four issues?   Am I off my nut, or did I hit some of these on the head, or merely come close? Do you have any other predictions that you think might or might not come true? I’d love to hear your thoughts in the discussion below.   Why not join us there and give us your thoughts on these and other tech predictions for 2014?

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Fairfax Deal Falls Through – Blackberry on the Skids?

Sometimes I really hate it when I’m right…

The clock has been ticking for Blackberry for quite some time, and today, the alarm went off. You know, I really feel bad. I really do. I hate it when I’m right, but some things really just can’t be helped.

I’ve been down on RIM/Blackberry for quite some time. I’ve been calling for them to see the writing on the wall since late 2011. Its seems now, they actually do know “for whom the bell tolls.” This time, it tolls for Thorsten Heins as Blackberry ousts not only him, but many of its senior directors as well in a last ditch effort to salvage some value out of the organization before it’s too late.

The buy-out by Fairfax Financial isn’t going to take place, and that’s really too bad. It was, in my opinion, Blackberry’s last, real chance to maintain any of its identity. Instead of the buyout, which would have been a nearly $5.0B deal, Fairfax is going to try to raise about $1.0B by selling convertible notes in a bid to stabilize the organizations shrinking operating capital. Recently, the company reported a quarterly loss of about $1.0B and burned through an additional $500M in cash.

Sybase’s former chairman and chief executive of its enterprise technology firm, John Chen, will take over as CEO and as chairman of its board. Fairfax’s CEO, Prem Watsa will act as lead director and the chair of Blackberry’s compensation committee. There are specific, unspecified conditions that must also be met for the deal to close, which also includes approval from the Toronto Stock Exchange.

Trading of Blackberry shares was briefly halted, prior to the Nasdaq actually opening, as they lost nearly 21% in premarket trading. As of 2 PM EST, BBRY shares were still down 1.28 to 6.49.

wake up blackberry

After the operating capital is secured, I’m not certain what Blackberry’s Plan B moves are. However, if they’re smart, those moves should include finding some kind of buyer for their IP before it becomes completely irrelevant. Blackberry’s security technology is great for mobile email, but many of its current customers are moving to other solutions as they weren’t able to make their latest OS gain any traction with the consumer market and have only had mild success in the enterprise market. Divesting the organization’s assets seems the only real alternative for them to get any return on their investor’s money… before the world completely moves on.

 

I’ll be following this in the coming days and weeks to see if and what John Chen decides to do with the organization. Please watch Soft32.com for updates.

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Microsoft needs a new CEO and Blackberry is for sale…

So, is Apple happy-happy-joy-joy? Not sure yet, but they might now get a small leap forward…

Business Leaders Gather In Detroit For The National Business SummitBallmer’s closing speech was a bit emotional, exiting the stage on the Dirty Dancing soundtrack, Time of my life. That’s how he would describe it’s time spent as CEO at Microsoft. And of course, he added that this song best describes his experience there and the promising future of the company.

Well, about the future.  It’s a thing that I have to admit, made me curious. It’s well known that Microsoft, and Blackberry are fairly well behind Apple and Samsung, and that, I think might be caused by the need of humans to get mobile with most, or quite with all of their devices. What they have forgotten about, is human nature. The human nature is always oriented to follow the easy path and the eye-candy is just not enough sometimes. We will choose, at a moment, the things we can afford, and of course those things that will make our lives easier. That’s why most of us have in their pockets or in their bags a device that is replacing many, many old devices, into a single device.

I’m guessing that Microsoft thought that what they’ve build will last forever, because where there’s a computer, there must be a Windows. And that was so…once upon a time. Let’s face it, Windows 8 and the Surface tablets didn’t caught the public’s attention. First of all, may be the price, but also the new UI in Windows 8. So, there it goes.

About Blackberry, as you can read here, it’s for sale, and it seems that they already have a buyer. I really hope that they will change the strategy. Holding on an OS that is quite obsolete, doesn’t seem to be a good plan. I know, they were focused on the business department, but that department embraced for already a long time ago the iOS and Android platforms. Simply because the human nature wanted to have easier ways to complete the daily tasks….on the bus.

GBU

In my opinion, the same happened with Nokia… They hold on very much on their Symbian OS, until it was almost too late.

I can’t wait to see who will be the next Microsoft’s CEO, and what company will invest their money to save Blackberry. And of course, we all can’t wait to spend our money on their new high-tech devices in the future.  And a good step, besides eye-candy design, cool features and hardware, it would be to develop many applications for their OS, no matter what OS they choose.  An OS without many applications and games is simply…boring. Let’s hope we’ll see all the Blackberry devices with Android, and Windows devices with a decent OS, where you can install anything you would have in your Windows Desktop PC, at a good price! Let us be…human.

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Developing – Canadian Investment Firm Offers to Purchase Blackberry

The consortium has offered $4.7B dollars for the once dominant smartphone manufacturer

blackberry_logoTo be honest with everyone, this one took me by surprise. If you didn’t know Blackberry was looking for a buyer, you were likely living under a rock. I thought this might come eventually, but not as quickly as it did.

This story is developing, so you should watch Soft32 for updates to this over the next few days. I’ll try to have something on this as developments occur. In short, though, a consortium, led by Canada’s Fairfax Financial Holdings, has offered $4.7B in cash for the once dominant smartphone manufacturer. The deal is supported by Blackberry’s Board of Directors. (honestly, I’d be surprised if it wasn’t).

Fairfax is said to currently own 10% of Blackberry now. Their all cash offer would acquire the remaining 90% of outstanding shares at $9 per share. When the offer was announced, BBRY was trading at about 8.25. The company’s stock closed at 8.76, after peaking at 9.01.

The deal, outlined in a letter of intent, gives Fairfax and Blackberry until 2013-11-04 to complete Due Diligence. During this time, Blackberry can continue to shop the company for a better offer.

Blackberry has decided to abandon their pursuit of the consumer market and will instead concentrate on the enterprise. However, this won’t save the currently 4500 employees worldwide that are currently targeted in a downsizing. In foregoing the consumer market and concentrating on the enterprise, its thought that Blackberry can retain what value it currently has, despite its $1B charge against unsold Z10 smartphones and a drop to number 4, behind Windows Phone, in the smartphone market.

We’ll have to wait and see.

This story is currently developing and I’ll have more on this as the facts come to light. I’ll also have some personal insight after I have a chance to digest all of the facts. As it stands, there’s a lot going on here, and the entire tale has yet to be told.

Stay tuned to Soft32 for more.

I have a concern about this, as it seems like a little too late to make much of a difference…

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„All my friends got one” is sometimes a good reason to buy a specific phone

Last week, Apple released the new iPhone 5S and 5C. Android phones are released almost on a daily bases. With Microsoft now owning Nokia, we can probably expect new releases soon. And even Blackberry has some nice phones to offer. Never before was the choice of a phone so difficult. So what do we buy? And what are the reasons for our choice?

When outing ourselves that we want a new phone, we hear a lot of people around us telling us to get this one or that one for various reasons, some technical, some subjective and some just silly. And most of them will tell you not to get a particular phone, because “everybody got one”. But is this really such a bad thing?

We often want to display our individuality through the things we own and use but we tend to forget that we are social beings. Which means, in short, we have a need to communicate with each other and share things. Therefore, getting something because all your friends are getting or owning something may not be such a dumb reason after all.

What phone to get?

What phone you use often determines if you can play, communicate or interact with your friends or family. This is because different platforms make it harder to connect and interact. That is for different reasons, including the fact, that not all apps are cross-compatible and available.

Lets take the new iPhone, for example, with all the little features that make your life easier, like iMessage or the new Airdrop. If all your friends got Android phones, you won’t send many iMessages or exchange many files. The same applies for all the other platforms. Each has its own features but most are not cross-compatible. It is not about which is better then the other, it’s just which you can use most with your friends and family.

Not too long ago, “everyone has one” was a good reason for switching to or being on BBM. And that is why companies like Apple and Google are trying hard to keep the customers they already have.

I am not saying to go out and buy whatever your friends or family got. You should get whatever you like! But if you want to take full advantage of all that a certain platform or phone has to offer, you should take this criteria into consideration. There is no shame in doing or getting what your friends do or have. Basically, that’s what friends are for and that’s what defines us as a social being.

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Blackberry Considering Break-Off of BBM to its Own Subsidiary

Is Blackberry Messenger (BBM) a sustainable asset for Blackberry, Inc.? Not to be a naysayer, but…

I’m a huge fan of Tech News Today. The TWiT Network provides a lot of valuable podcasts and live round table technology shows, and yes… I’m hooked. I was listening to Episode 826 – The Promised Fridge, and Tom, Iyaz and Sarah started talking about how Blackberry – formerly RIM – was considering a spin-off of their Blackberry Messenger (BBM) product into its own subsidiary. Many of them saw possibilities in it. I think it’s a whacked idea and doomed to failure. Here’s why.

Back in its prime, BBM was one of the biggest draws for new users to the Blackberry smartphone. You could send instant messages to any other Blackberry user anywhere, on any other domain or BIS/BES server that also supported BBM; and that’s where the value ends.

bbm

Blackberry is seriously considering bringing BBM to other platforms, giving users the opportunity to trade messages with users on other platforms like iOS and Android. Unfortunately, the value in that decision is coming about 5 to 7 years too late… much like everything else the Toronto, Canada organization has decided to do.

Unfortunately, BBM is much like What’sApp, Skype, Facebook Messenger, Line and Viber. All of these apps are already cross platform and have wide user bases. They already provide the same level of functionality – and value – that BBM provides, except perhaps, security.

In the wake of the NSA and Snowden scandals, the public has become more aware of the need for privacy and security in their communications. Even if all you’re doing is chatting with friends about what the kids did after school or the latest posting on Facebook, no one likes the idea of having their privacy invaded.

As such many are looking at secure messaging options; and if BBM can offer that to cross platform users, then there’s its market. If it can’t, then it has no market, as their app and platform is just another me-too, late-to-the-game offering in a very crowded market.

Unfortunately, this seems to be part for the Blackberry course. They should have started looking for a buyer for the company 2-4 years ago when its assets still had some serious value. Now because they’ve asserted their patents and required competitors like Microsoft and Google to find another method to provide Push notifications and mail – with device management services – as well as independent messaging services (Apple’s iMessage platform is very similar to BBM, by the way), the only value that the company has is its patent portfolio.

I also have very serious doubts as to the TRUE value of it, too. As I said, RIM, now Blackberry, forced both Microsoft and Google to find different ways to provide Push services. As such, Blackberry’s technology while still very popular, is outdated technology and is quickly losing not only relevance, but the value of its exclusivity. BBM’s value is tied to the secured server technology that everyone has already worked around.

This, like most of what Blackberry has been doing, is too little, too late, and so very unfortunate.

 

What do you think? Am I totally off my nut, or am I dead-on? Why don’t you let us know your thoughts in the comments, below.

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Blackberry Shops the Company – Too Little Too Late?

Trading was briefly halted this morning, so an emergency strategy meeting could take place.

BB Stock-01BB Stock-02

I’ve been talking about the demise of RIM – now called Blackberry Corporation – for quite some time now.  In fact, if you recall, I called this over a year ago.  Blackberry was in trouble then; and quite honestly, nothing that they’ve done has had the force or power to turn the ship around. They’ve got an arduous decision in front of them.

Steve Ranger from ZDNet had an interesting column with 5 different suggestions for the company. I’m obviously not going to regurgitate what he said, but I do have my own take on most of these. I’ll make it brief; but I’m putting on my thunderwear for this. The time for candy coating everything is long gone.
According to Steve, Blackberry can:

  • Form partnerships
  • Go Private
  • Shop and Eventually Sell the Company
  • Break Up
  • Do Nothing

Form Partnerships
Whether on a client-by-client basis or with a larger player, RIM could seek out potential hardware partners like Samsung, HTC (a personal favorite of mine in this scenario), Microsoft or Apple. There are pros and cons to all of them

If I were Samsung, Apple or Microsoft, I’d pass on the partnership deal. Blackberry has too much going against it right now to attract any of these larger players as a partner, though Apple might want to partner with them to handle sync solutions for PIM data that might be integratable into a point release of OS X Mavericks and iOS 7 or later. If I were Samsung or MS, I’d look to acquire the company outright, which MS has tried to do on more than one occasion. Blackberry was never too keen on.  Big mistake on their part at this point, I think…

HTC could be the best choice of a partner, as they need something to help pull them out of the deep end of the pool.  They are also the potential partner that is likely to take the most risks and be the most flexible. Neither Samsung, Apple nor Microsoft NEEDS anything right now.  They’d probably take a majority share and just tell Blackberry to shut up and sit there… I would if I were any of those three.

Go Private
Without a major revamp in strategy, the company doesn’t have a snowball’s chance of surviving. They’re profitable, but only for as long as they can convince customers to keep buying their services. Eventually, they’re going to run out of steam. It’s just a matter of time.

Going private isn’t an option without a huge strategic shift. Blackberry hasn’t shown the potential to do this in the past 5 years. If they can do it now, I’d call for the removal of Thorsten Heinz. A strategic shift of that magnitude should have been done in the 2008/2009 time frame. No excuses…

Shop and Sell the Company
If I were MS, I’d adjust their last offer for stock price and try one last time. They have the cash, and Blackberry really can’t turn down any serious offer at this point.  I would also bid for the whole damn thing, too. Thorsten Heinz has turned his nose up at Ballmer twice since 2008, but a melding between Microsoft and Blackberry could do a lot for Windows Phone and could give it a huge boost.

As I mentioned, Samsung and Apple could and probably should also bid for the assets, including the IP that may still provide income. Blackberry’s future may not be bright, but there something there that may be of value to a larger mobile player.

Break Up
As I just said, their IP and other assets have some value. This is a real option for them. Their stock price as of 1130am Central Time as 10.25, up nearly a 1/2; but it had 6.6x that value in February 2011, just over 2 years ago.

Breaking up should be considered a last resort, if they can’t get any real cash in either the partnership or sell categories. The assets are likely to get spread around to too many companies, and then the value is greatly reduced

Do Nothing
This is clearly not an option. Heinz was brought in to turn around the company after its co-CEO’s did nothing and nearly ruined the company.

You don’t’ just halt trading on a publicly traded company. Something serious is up; and while there haven’t been any major announcements made on the results that I can see, its clear Blackberry’s time is almost up. Back in 2008, it thought Microsoft’s bid of $50 per share undervalued the company. They’ll be lucky to get 12 or 15 at this point, let alone 20-25 (which would be half the original bid).

I think the time has come. Heinz gave it a good go; but he hasn’t done anything to successfully turn the company around; and unfortunately, BB10, Blackberry’s new mobile operating system hasn’t seen any notable success.

The writing’s on the wall, we’ll miss Blackberry…maybe.

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