Apple Rumors – What to do? What to do..??

There are a number of Apple rumors floating around.  Here’s how you should interpret them…

I’ve been covering the tech industry for almost 20 years. If there’s one thing I know to do – and can do well – its keep my ear to the ground and listen for the whispers.  After a while you get a Jedi like sense about some of this stuff, and like Michael Keaton in Johnny Dangerously (you know your last name’s an adverb..?), you learn to interpret the grape vine and can divine the truth out of the many tech rumors you hear.

Apple-question-markMost of the time with companies like Blackberry, it’s totally easy – especially over the past few years. You know the industry, you know the trends and you know the product.  You just KNOW what their chances are – slim to none.  With Microsoft, it’s not quite as easy. Under Ballmer, yeah… after covering MS under Ballmer for 20 or so years, you can dope it out.  It’s still early with Nadella, so, it’s a bit more difficult.  Apple however, is a completely different story.

There have been a number of rumors about the iPhone 6 – launch dates, release dates (they’re usually a month apart, so you divine one, you have the other…), model types, form factors, components, etc. The list goes on and on.  However, if there’s one thing that I’ve learned after covering them for nearly 10 years – it’s don’t even try.

Apple is the most secretive tech company without a US military contract in the country, if not the world.  Sure… checking the Magic 8 Ball and getting the rumors right is real easy the night BEFORE an Apple Press Event, but that’s nothing and not very impressive at all. Any good rumor monger with at least an OK source or a bit of experience can do that.  I don’t know of many people at all that can do that months and months before the event and get it right.  Many have tried. Nearly all have failed. Those that have gotten it right have been merely lucky.

So what should you do with the rumors that you hear about on the internet regarding any unreleased Apple product?

That’s simple – smile, nod your head and move on.

Apple rumors are fun to read. Apple rumors are fun to talk about… but unless you get Tim Cook drunk AND are able to get him to spill his guts (which, by the way will never, EVER happen, because Tim is just NOT that way; but I’m trying to illustrate a point here, so work with me for just a sec…), and can get it on video with some kind of certificate of authenticity, I would treat any Apple rumor you hear as nothing more than a rumor.  Enjoy the story, hope for the best, but in the end… smile, nod your head and move on.

The latest rumors include not only the release of a 4.7″ iPhone 6, but also a second 5.5″ iPhone 6.  One, the other or both are supposed to have a saphire-glass touch screen.  The screen yields of one, the other or both models are said to have good yields, bad yields or other manufacturing problems that may delay the release of either model until late this year or early next year.

OR

We could get the 4.7″ model with or with out a saphire-glass touch screen as early as mid-September.  Or, we could also get the 5.5″ model at the same time, or after the First of the New Year. Maybe… MacRumors is also reporting an iPhone 6 release date of October 14, 2014, based on a rumored press event thought to take place sometime in mid-September.

And what happens in the background at Apple..?  Nothing.  They sit back and smile, basking in glory of the massive amounts of free publicity and hype that will likely send initial sales of the newest (and rumored to be the biggest) iPhone into the tens of millions in the first quarter of sales after its announcement, if you believe all the rumors, that is…

The point, kids is that you should treat these rumors as nothing more than what they actually are… a rumor.  Enjoy them. Talk about them.  Spread the living schtako out of them if you like; but don’t put any stock in them what-so-ever.  If there’s one thing I’ve learned about covering Apple over the last 10 years, it’s that you aren’t going to be able to figure out which way they’re going to go until you get there.

Apple is very good at keeping secrets, and divining what they really WILL do with this, that or the other product has proven to be next to impossible.  So again, enjoy the rumors… have fun with them; but don’t buy into them at all.  You’re likely not going to do anything else other than confuse yourself and your friends if you put any stock in them.

So, move along… these aren’t the ‘droids you’re looking for…

Have you heard any new Apple rumors?  Any of them fun or exciting?  If you’d like to share them or have any comments or questions, I’d love to hear about all of them.  Why don’t you meet me in the discussion area below, and tell me all about it?

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Ashampoo WinOptimizer 11

Keep your Windows PC running in tip-top shape with this must have optimization utility.

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Security and performance optimization are some of the most needed, important computer features today. With all of the security issues that seem to be cropping up now-a-days, the more you can do to protect yourself, the better off you’re going to be. Having the right tools in your toolbox for this is important, and its one of the biggest reasons why I like WinOptimizer 11 from Ashampoo. Its one f the best Windows utilities you can find on the internet today.

Taking care of your PC is often difficult. With WinOptimizer, you get all the assistance you need. It gives you the most your PC can deliver, allowing you to concentrate on your work, rather than concerning yourself with its performance. For example, new in Ashampoo WinOptimizer 11 is Game Booster. With it, you can automatically free system resources and shut down non-essential system services during game play so that your games run faster and more efficiently. It kills all non-gaming essential services (but not processes) and enhances multimedia processing.

Services for mobile devices support, VoIP, browsers that consume a lot of RAM and Office apps like Word or Excel and their associated services will be shut down; but can be easily restored when you’re done playing your game. The best thing is that Game Booster can be activated manually through Live Tuner’s system tray context menu, a shortcut on the apps overview page, or automatically when a game or system intensive app is started.

One of the app’s newest and biggest features is User Rights Manager. This is a comprehensive module that allows anyone with admin rights to the box adjust system restrictions for a single user or for multiple accounts, based on the internal Windows system Policy Editor. A backup of all user restrictions is created automatically in the background before changes are saved.

For example, you can set policies like always opening flash drives as write protected. You can prevent access to admin features by non-admin users, hide varying shutdown options, prevent access to Control Panel’s System properties that control Display, Bluetooth, Power Management, Network connections, etc. If you have shared computers anywhere in the house and inquisitive computer users, limiting access to these things can save you a lot of grief and troubleshooting later.

I’m always very critical of system utilities for a number of reasons. In many ways they make self service a whole lot easier. However, the more advanced THEY get, the more advanced YOU must get in order to understand the system changes you’re enabling. The biggest reason why I like WinOptimizer from Ashampoo is that they give you the options and capabilities without overwhelming you with all the technical mumbo-jumbo that goes along with it.

WinOptimizer 11 is one of better Windows utility apps on the market today. Its fast, easy to use and understand, yet gives you access to all of the options that many corporate system admins have via the Windows Group Policy Editor, without having to deal with its much more complicated interface.

Ashampoo is one of my favorite software publishers. They have some really awesome apps, and this is definitely one of them. The addition of User Rights Manager and Game Optimizer alone justify the upgrade costs. However, it has a great deal MORE to offer. Download this now and find out for yourself why Soft32 thinks this is a must have for your PC.

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Keep your Windows PC safe with Ashampoo Anti-Virus 2014

ashampoo_antivirus_2014_logoIf there’s one thing that I really like, its options. There are a lot of different kinds of malware out there, and finding and USING a malware scanner that works the best for you is important. This is one of the reasons why I like Ashampoo Anti-Virus 2014. It’s a really cool virus scanner for Windows.

There’s a lot of malware out there. A lot of it effects Windows PC’s and that’s a problem, because a lot of people use Windows PC’s.  However, Ashampoo Anti-Virus 2014 makes computing a lot easier. The nice thing about it is that once the app is installed, you don’t have to configure it.  It blocks malware right out of the box.  If that’s not, “set it and forget it,” then I don’t know what is.

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If malware is found, it can be removed with little interaction from the user. In many cases, you won’t even know you got a bug. Malware is removed and removed fast.  Ashampoo Anti-Virus 2014 doesn’t sacrifice speed over security.  Ashampoo Anti-Virus 2014 is fast and light weight.

The bad thing about bad guys is that they are constantly trying to come up with new ways to get to your data, financials and other valuable information.  Thankfully, Ashampoo Anti-Virus 2014 has daily AV signature updates.  That way, you stay ahead of the curve.

Unfortunately, getting malware on your PC appears to be a part of modern computing. However, with Ashampoo Anti-Virus 2014, you can stay protected and malware free. With its daily signature updates and set it and forget it feature set, it protects your PC in the background with little or no intervention from you. Ashampoo makes some of the best software on the internet today, so trust Soft32 when we tell you this is one of the best apps in our catalog.

download Ashampoo Anti-Virus 2014

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Ashampoo Magical Defrag – disk defragmentation on the fly

Over time, hard drives get fragmented due to half-hearted maintenance, resulting in a significantly measurable performance loss. Usually defragmenting your hard-disks with the Windows defragmentation service takes ages to complete. Working during idle periods, Ashampoo Magic Defrag pauses automatically the defragmentation process as soon as other programs require processor capacity or access the hard disk.

Ashampoo Magical Defrag

read full review download Ashampoo Magical Defrag

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