Here’s why I’m sad to see them go…
Its clear to me that Microsoft really tried to create a total converged device with Windows 8 and its Surface RT product. Its also clear to me that the computing public – both consumers and tech pundits alike, myself included – totally panned, bashed and otherwise lambasted the OS to the point where Microsoft scrapped its roadmap, dropped back and brought back not only the desktop, but the Start Button and Start Menu as well.
The mobile strategy was simple, really… build and market a product that could compete with Apple’s iPad line of consumer tablets so that Microsoft wouldn’t miss out on the tablet revolution that was sweeping the nation (back in 2012 when the tablet revolution was in full swing).
Unfortunately, Microsoft failed. Back in the 1990’s you’d never even think of anyone thinking those words, let alone typing them on a web page that would be read by ba-gillions of people. Today, however, the tables have turned on Microsoft and their mobile strategy, well… it just sucks.
Windows Phone never caught on in the States, which is unfortunate, because the mobile OS is very capable and does what it does very well. Microsoft thought, erroneously, that they could combine the success of the desktop products with the tablet form factor and give everyone a product that would be a home run. I’m certain it sounded good in the Board Room when it was pitched, too. Unfortunately, this is where Microsoft missed the boat.
They thought that people wanting to bring their iPad to work meant that they really wanted a TabletPC. They don’t. They want a tablet that can do some PC-like things; but they still want a tablet. Microsoft, I think, got that; but maybe not so much.
Windows RT was an experiment that didn’t quite make it because Windows on ARM, or WoA as it was originally called, couldn’t run all of the desktop apps that everyone had been using and amassing for years. Users of Windows RT and Surface RT tablets couldn’t install their familiar applications and Microsoft was never able to convince its 3rd party development partners to release any software for the platform. Thus the death of a platform.
They just couldn’t leave the desktop alone. Putting a desktop on a product that didn’t have any desktop apps didn’t make any sense and really kinda tanked – and eventually killed – the product. Nobody could EVER figure out what it was supposed to be.
However, if Microsoft had just embraced the iPad-like need that their customers were telling them they wanted, and made Windows RT more like Windows Phone, then they may have had a chance on making the product work. The in betweeny thing that RT really tried to be – a bridge between the TabletPC/ desktop world and a more productivity-based, consumerization of IT device – just didn’t work and as I said, confused nearly everyone, Microsoft included. They ended up concentrating more on the Surface Pro product line, as it followed the standard desktop PC paradigm they were used to seeing and working with.
However, I can’t help but think of what Windows RT really could have been if it did what it should have done. I really think that Apple has the right model. iOS is very similar to OS X. It just lacks a few key support items and features, but its really very close to Apple’s full blown, desktop OS. While those differences do require developers to make mobile counterparts to their venerated desktop programs and apps, Microsoft has been struggling (until Windows 10) with how to make that work. They really only wanted developers to HAVE to make a single app if they wished (hence the whole “universal app” concept in Windows 10).
But if Microsoft had totally ditched the desktop on Windows RT devices, which confused and befuddled users, and didn’t really permit them to DO anything that they could do on their Desktop machines, and figured out a way to have Phone apps run on RT, who knows what could have happened to the product.
We *COULD* have had a Windows based tablet that was a real and true iPad competitor. With a clarified and solid marketing strategy that differentiated and defined exactly what “Windows Mobile” was (Windows Phone plus Windows RT), Microsoft could have had a platform that may have been able to compete with both Apple AND Google’s Android. It could have been really cool.
And that’s why I’m a bit bummed. I saw an article on Computer World that says all signs point to the death of Windows RT, and they’re right. Microsoft isn’t going to provide an update path to Windows 10, though they will have some kind of update released to sort of bring it close.
I have no idea what that sentiment means. I have no idea what Microsoft is really going to do with Windows RT. I don’t think THEY know what they are going to do with Windows RT. However, its clear… they need to do something, and they need to provide some way for users to either use the hardware they invested in, or provide a way to spring board into Surface Pro (maybe some kind of hardware trade up program..??)
But it could have been cool… Unfortunately, the technology world is full of “could have been cool’s” from over the years. In the end, we’re just going to have to wait and see what Microsoft wants to do.
Goodbye Windows RT… We really never knew you or what the heck you were supposed to be.
What do YOU think Microsoft should do with Windows RT and Surface RT and Surface 2? Should it all be scrapped? Should Microsoft provide some kind of premium trade up program? Should they do anything else? Why don’t you meet me in the Discussion Area below and give me your thoughts on the whole situation? I’d love to hear your thoughts.