The Biggest News at the Apple Event – Microsoft and Google cut to the Core

Guess what kids – iWork (Pages, Numbers, and KeyNote) is FREE and available in the App Store right now.

It was over a LONG time ago. Microsoft beat out both WordPerfect and Lotus SmartSuite back in 1990-blah-blah-blah to win the Office Suite wars. It was hard fought. It was a bitter victory, especially for me, as I used to be a WordPerfect 5.x for DOS and 6.x for Windows instructor. I made money teaching people how to use WP5.x 6.x for DOS and Windows. That is, until Microsoft’s Office 95 hit and changed the world forever.

What was the death blow? That’s simple – integration with other apps. You could write a report in Word and include “live” spreadsheet data or easily import graphics and the text would all just flow around everything… it was so beautiful, it made me cry. It was a paper-jockey’s dream; and the closest competitor, WordPerfect, had a release of WordPerfect for Windows that was SO bad, the CEO of the organization recalled the app (which was already over a year late to market) and made the development team start from scratch.

and Microsoft has dominated the Office Suite world ever since. Hands down. The end. Game over…

Today… at the theater at Yerba Buena Center for the Arts in San Francisco, Apple not only restarted the war, but it ended it in a single move. They win. Hands down. The end. Game (now really) over.

iwork vs office

How did they do it? That’s simple.

The latest update of iWork, their office suite which contains a word processor (Pages), spreadsheet (Numbers), and presentation creator (Keynote) is available today, and it’s free.

iWork is cloud enabled. All of the documents that you create and edit can be saved to iCloud, Apple’s cloud sync service. It can be used on the desktop or in a browser. It can be used by Mac or PC users. Documents can be started on one platform and edited in another, at the same time.

Did I mention that it’s cross platform and it’s free?

Both Microsoft and Google charge subscription fees for their office suites. Microsoft’s Office 365 has a number of different subscription tiers and the monthly fees aren’t bad. However, you’re still paying a lot for a set of apps that Apple is now giving away for free.

Oh… and by the way, Apple is also giving away OS X 10.9 Mavericks – the latest full version of their desktop operating system – for free. This really makes life difficult for Microsoft whose main revenue streams have been not only Office but Windows as well.

Apple’s new iPad announcements don’t mean much in comparison. Don’t get me wrong the iPad Air looks compelling and the new iPad mini has a retina display. Both hardware updates may be enough to get those still outside the tablet world or waiting for a reason to upgrade from an iPad 1 or an iPad 2 a compelling reason TO upgrade; but the big story from San Francisco today – free software from Apple. If that’s not a reason to give a longer, harder more serious look to computing platforms and ecosystem, then I’m not certain what is.

The war is over, my friends. And whether you think so or not, Apple really cut both Microsoft and Google to the core. They’re now going to have to rethink a lot of their mobile strategy and price points in order to combat this latest development after Apple’s announcement today.

iwork

I’d love to hear what you have to say about all of this. Why not join us in the discussion, below and tell us what you think?

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