I’ve heard more noise about Windows RT needing to die over the past few weeks. It doesn’t need to die; but MS needs to get out of its own way…
Despite what everyone says, Windows RT doesn’t suck. It doesn’t… IF its viewed in the right way; AND if it gets a few needed tweaks.
I’ve heard recently that Windows RT holds just .04% of the market. I’ve also heard that analysts are urging Microsoft to dump the misunderstood OS in favor of Windows 8. While that may not be a bad idea, what most people are missing is that Windows RT could be very good at what it does IF and ONLY IF it were marketed as what it truly is – a tablet OS.
The OS is misunderstood. End users don’t understand that Windows RT is the Microsoft answer to iOS. Microsoft also didn’t help itself by using the Windows branding with it, either. To most PC users, Windows is Windows, and having Windows on a tablet is an interesting experience… Provided I can get all my software on it… or at least that’s what most users think.
Windows RT’s biggest problem – aside from a really weak to non-existent software store and an anemic ecosystem – is its Desktop mode. Its needs to leave that behind. Windows RT is NOT a desktop OS, and Microsoft needs to help users get over it. Everyone I know who has seen Windows RT doesn’t understand why they can’t get their older Windows apps to work on it.
Surface RT needs a marketing remake if it’s going to survive. It needs developer subsidies so that developers write RT based applications. And I mean USEABLE applications. Windows RT doesn’t need 50 bazillion different farting and pull my virtual finger apps.
Despite what everyone might think, I really believe that Microsoft has a decent chance to compete in the tablet market. However, it needs to make a few needed changes. If it can do that, then it can crack the tablet nut. Unfortunately, the marketing blitz needed is something that I really don’t think Microsoft is going to do, and that more than anything, is the biggest disappointment I’ve seen out of Redmond is a long time.