Microsoft Mobility – I Don’t Think They Get It…STILL: Part I

I’ve quipped on leadership before, but fer cryin’ out loud – I’m DYIN’ over here.

There’s a lot happening over here at Soft32. I’ve been doing deep dives on both Apple and Microsoft operating systems and you should be able to see them on Soft32 shortly. 2012 is definitely the year of the new OS; and Soft32 is committed to keeping you up to date on all of the developments.

As both major personal computing platform players are upgrading their operating systems this year, I’ve had an opportunity to do EXHAUSTIVE deep dives in both the Windows and OS X worlds and what I’m seeing on BOTH sides is both praise worthy and, at times, has me scratching my head.

I’ll tackle Apple later. I want to talk about Microsoft first, as this one is really bothering me.

Over the years, I’ve been a HUGE pro-Microsoft advocate, especially in the world of mobility. I was a huge Windows Mobile pundit, and I know I was NOMINATED at least twice for MS MVP for Windows Mobile. I never got it; but the people who nominated me told me of the nominations after the awards were announced. My point (without all the resume building) is that I was serious about promoting and contributing to the success of the MS mobile platform, so I’m not MS bashing; but after looking at Windows 8 so extensively over the past eight or so months, one thing has become crystal clear to me:

Microsoft USED to have an idea of where they wanted to go with mobility; but currently, don’t have the SLIGHTEST CLUE.

I’m sitting here, writing this and shaking my head. I can’t tell you how disappointed I really am with publically vocalizing that; but it became clear to me when speaking to my colleagues at WUGNET after finishing my deep dive of Windows 8 Release Preview. Microsoft has completely lost its direction, its understanding and its hold on the mobile computing community.

When Microsoft was competing against Palm for control of the PDA space, it had vision and direction. When it was competing against RIM for control of the Push email space, it had vision and direction. Somewhere between 2005 and today, it lost sight of where it was going in mobility and became stagnant…which is one of the reasons why it took them almost 2 years to release the first version of Windows Phone 7 in October of 2010.

I also believe it’s the main reason why Windows 8 is such a freakin’ train wreck. There’s no captain on the mobility train. They better get one quick before the train sinks or the ship derails… Yes, I know I just mixed my metaphors. That’s kinda the point…

Come back next time, and I’ll finish up the analysis.

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