Microsoft Mobility – I Don’t Think They Get It…STILL: Part 2

I’ve quipped on leadership before, but fer cryin’ out loud – I’m DYIN’ over here

There’s a lot happening over here at Soft32.  I’ve been doing deep dives on both Apple and Microsoft operating systems and you should be able to see them on Soft32 shortly.  2012 is definitely the year of the new OS; and Soft32 is committed to keeping you up to date on all of the developments.

Last time I was talking about how Microsoft needs to severely clarify the differences between Windows 8 and Windows RT.  Let’s get back into it and I’ll let you in on what I’m seeing out of Redmond with both Windows 8 and RT.

Microsoft is currently marketing Windows 8 and Windows RT as a tablet-based OS.  Windows 8 will run on Intel based machines and will include desktops, laptops (including TabletPC’s) and (slate based) tablets, similar to the iPad in form factor. Windows RT will run on ARM based tablets, and ARM based tablets ONLY.

Do you see the common element?  Tablets.  Both will run on slate based tablets.  An Intel based tablet will run the full blown version of Windows 8, which will include a desktop mode.  An ARM base tablet will run Windows RT and will NOT include a desktop mode.  ARM based tablets will support Microsoft’s new UI –  Metro – only.

The problem comes in from an end user perspective. Both Windows 8 tablets run, well…Windows 8; and I don’t think the average user is going to understand the difference between the two tablets.

What’s the difference?  Simple…Windows RT is a direct iOS, and therefore, iPad competitor. The two share the Windows 8 app store; and I don’t think users are going to be able to correctly distinguish between the two different tablets, OS’ and app versions.  It’s very likely that users will have a Windows RT tablet at, say, work…and a Windows 8 desktop/laptop at home.  The Windows 8  app store will sell both legacy desktop Windows software that will run on Windows 8 and Metro apps.

I’m certain that a Windows RT user is going to buy a Windows 8 app in the app store and then get frustrated when they can’t install it on a Windows RT tablet. The similarity between the two operating systems is going to create a huge amount of user confusion. Microsoft is pushing the perception that they are the same OS. Users will see this, and want to install apps from their Windows 8 machine to their Windows 8 tablet.

Windows RT is also not available for purchase or install, anywhere. The only way you get it is if you buy a device that has it on it. This will also confuse consumers, as some head to their local big-box retailer meaning to purchase it.

Windows 8 is great for mobile devices as touch is its focus, and that’s how users interact with those devices. The desktop experience hasn’t responded well to touch. If it did, PC’s like the HP TouchSmart, the Dell Studio One or Inspiron One or Lenovo Idea Center would be everywhere, and they clearly aren’t.

Microsoft needs leadership. It needs vision. It needs direction. It needs Windows 8 not to suck…and I am truly afraid that they are going to lose out on all counts…

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