In fact, Google started last year to take site speed into account when it’s ranking a website. A faster website can lead to better ranking in search engines.
“Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings.” – Google Google Webmaster’s Official Blog.
Google’s Vice President – Marissa Mayer also stated in her last Web 2.0 Conference “speed matters. People do not like to wait. Do not make them“.
Well, if you are a site owner, webmaster or a web author, you can use Google’s Page Speed to analyze the content of your web pages and measure its speed. Moreover, it will generate suggestions in order to make your website faster.