Google has recently changed the algorithm which determines the ranking of web pages. Website owners globally have cause for concern over the effects these changes will have on their websites’ visibility. These changes took effect on February 24th in the US and will filter to the UK in due course.
The updated algorithm is set on a page-level basis, meaning every page of a website should contain unique, authoritative, high quality content in order for the website not to suffer. Gone are the days where web pages could be stuffed with keywords to boost their ranking.
Google remains the most popular search engine. To maintain this position it seems the update was long overdue as so called ‘content farms’ and poor quality sites were commonly being ranked on the first page. The full effect of the Google Farmer Update will not be apparent until it is rolled out across the UK.