Videogameprices.co.uk is a new online resource for PC and console gamers dedicated to helping them track down the best current prices on popular titles. Taking its cue from the huge success of UK price comparison sites such as gocompare.com and comparethemarket.com in the realms of finance and insurance products, Videogameprices.co.uk has set out to provide UK gamers with a streamlined service tailored specifically to their interests, aggregating the latest comparative prices from the most competitive, reputable games retailers.
The company’s founder, David Newstead hopes that gamers will choose Videogameprices.co.uk as their first port of call for price comparison because of its Price Tracker service. This free service allows registered members to specify list of games they are considering purchasing together with a target price they would like to buy at. At any point that one of the many retailers it tracks hits or beats that threshold, the user will be alerted by email so they can grab the game they want at a price they like.
In the short time that Videogameprices.co.uk has been online it has already attracted thousands of gamers to its service, so its recipe for success seems to be finding approval with its target audience.