Apparently, its $150 bucks…
I’ve always been a huge fan of the Apple TV. Its saved my sanity while working in Nebraska in 2013 and 2014; and its always been a favorite way of watching streamed content, most of which in my case, comes from my Apple library or Netflix. Now, a new generation device is scheduled to be announced at the September 9, 2015 media event.
Details of the new device apparently were leaked by John Paczkowski of Buzzfeed. Some of the big features include (but aren’t limited to)
- Universal Search – You’ll be able to search across service providers like iTunes and Netflix for content.
- Siri Input – You’ll be able to ask Siri to play content. You’ll also be able to use her to search for stuff via Universal Search, too
- Remote with Touch Pad and Mic – The Apple Remote is going to get a much needed update in order to support both Siri and Universal Search. At least now, it won’t be so easily misplaced or lost… hopefully. The new remote is also supposed to support motion sensors that will allow it to be used as a game controller.
- Prices “starting” at $149 – I don’t know if “starting” means there’s going to be more than one model of the 4th generation Apple TV or if “starting” is just a marketing word, but expect to spend at least a bill and a half…
The higher price point is a surprise. Apple TV started out at $299 back in the day when it was first released, but then dropped to $99 and stayed there for the longest time. At that point, it was affordable by nearly everyone. When Tim Cook reduced the price to $69 in March of 2015, it became a no brainer to everyone with an Apple ID and a TV. At $150, it’s going to make many stop and consider the purchase before pulling the trigger.
Universal Search will be a welcomed addition to Apple TV. With the ability to search across multiple content providers like Netflix and Hulu as well as iTunes, you should be able to play nearly everything you would want and need through the device. While I’d really like to see support for Amazon Prime here, I’m not going to hold my breath…
The Search functionality is further augmented by an improved input system – Siri. You can use Siri to search for content on Apple TV and have multiple sources for the content displayed on screen. This will be a huge improvement over the current search service, which is currently for iTunes only and is text based, via the Apple Remote. Yeah… it totally sucks.
The new remote will be a nice added improvement as well. While the current Apple Remote is nice, it’s very easily lost or misplaced due to its small size. The new touch screen and mic are going to require a total redesign of the device. It’s also going to make it very easy to pair with your iPhone or iPod, allowing you to use those for your remote as well. In fact, using an existing iDevice as your remote with a revamped Apple Remote app makes a great deal of sense.
All of this, coupled with a revamped interface and new, advanced processors, is going to make this a compelling purchase. I know I’m interested in this, and will be looking to get a new Apple TV for the Holidays. Both my birthday and the Christmas Holiday fall very close together for me.
What’s going to be interesting is if and how a new interface will be reflected in existing hardware, meaning second and third generation Apple TV’s. While they will definitely not have a new processor, and may not get the new remote, some of the search could be done by an iPhone or iPod Touch and the results passed back to Apple TV via a Bluetooth connection. If Apple will allow or enable that, however is a different story, though it would be a very interesting development.
Are you interested in a revamped Apple TV? Is this something that you’re going to consider purchasing either right after the Announcement on 2015-09-09 or for the 2015 Holiday Buying Season? Do you own a second or third generation Apple TV? Did you buy one after the recent $69 price cut? Will you buy more of those or a new Apple TV? Is Apple TV even an option for you or do you own a competing streaming device like an Amazon Fire Stick or Fire TV? Do you own a Roku box or Sling TV? Why don’t you meet me in the Discussion area below and tell me what equipment you have and what you’re going to do with all of this new information? I’d love to hear your thoughts!