The biggest names in the fastest-moving industry gathered for the 2012 Mobile World Congress in Barcelona this week, in what has been another eye-opening telecommunications industry event. From 27 February to 1 March, more than 3000 industry CEOs joined 60,000 attendees to see the latest products and ideas from the likes of Microsoft, Google, Nokia and Sony Ericsson.
With tablets and smartphones taking centre stage in recent mobile technology, many of the latest apps and products catered for these users, although mobile and laptop technology is also seeing some major developments.
Microsoft had techy hearts a-flutter with the launch of Windows 8. The company’s two-hour conference presentation featured the phrase “fast and fluid” enough times to drive home their new focus on the latest operating system model. Windows 8 will allow users to access multiple apps at any one time, and, keeping current user trends in mind, is synchronised for social media. Users will also enjoy smoother functionality for both touchscreen and mouse/keyboard.
Meanwhile Nokia had several new mobile phones to showcase, including the Luma 610, an simple, affordable smartphone designed for the youth market. Yet what is really creating a lot of Nokia buzz is their new high-res smartphone, the 808 Pureview. This is the first mobile to take photos at up to an extraordinary 41 megapixels, and cutting-edge Carl Zeiss optics to boot. This is one to lead the way in the evolution of smartphone photography.
Google is making waves with their latest additions to the Android family, despite pressure from their Apple competitors. As well as revealing plans for more affordable smartphone, their Android Honeycomb sees a brand new app for budding movie makers. Movie Studio is a slick app designed to enhance the 3.0 Android’s current video and image technology. Users can create their own short videos, using music, text and other such features, much as you would with other video-editing software. Except this can all be done from your smartphone.
High-definition seems to be the big trend at the moment; LG, HTC and Huawei all have big, high-def mobile screens in their latest releases. Certainly HTC was keen to preview their latest smartphone, the HTC One X. This super-slim mobile is less than 1cm thick and weighs a mere 130 grams. An impressive camera, dual core processor and 4.7inch screen makes it one to watch.
Sony Ericsson revealed their new Xperia Play, a mobile phone/game console hybrid. Despite being one of the worst-kept secrets in the industry this year, it has managed to impress the critics so far. This is an interesting design, yet it does do both the gaming and mobile sides justice. It has a slide-out gaming control pad, much like the Playstation hand control, while the phone itself also features a 5.1 megapixel camera with flash and auto focus, video-recording, Bluetooth, GPS, and the usual mobile features you’d expect from Sony Ericsson.