Did Nike’s FuelBand Run out of Gas?

Numerous reports have been seen on the internet recently indicating that Nike recently decided to exit the wearables market and has released or reassigned the members of its FuelBand Team.

If there’s one thing that I know, it’s that wearables are a hot market. Jawbone has one. Fitbit has several; and now Nike has none; or at least that’s what most of us have been lead to believe, if you lend credibility to some reports that have surfaced over the past couple of days. It was reported by a source close to C|Net that Nike has recently announced that it will be exiting the wearables market, leaving its FuelBand and FuelBand SE wrist bands behind to concentrate, it says, on health related software.

Nike-FuelBand-SE

Nike’s wearables division was 70 people big. It was originally reported that as many as 55 of those 70 had been released or reassigned.   That’s 78%+ of the members on the team. It was thought that some of those 55 people may take roles in other parts of the organization, though the specifics of those details were unknown.

Last week, Nike announced a new R&D entity called Fuel Lab. The group is said to concentrate its work on building out products that leverage the Nike Fuel workout metric.   Now, Nike has confirmed to Re/code that a “small number” of its people were let go. They have denied C|Net’s reports that it is closing its hardware division stating that the FuelBand and the FuelBand SE remain “an important part of [their] business.”   They have committed to continuing updating the FuelBand app as well as supporting it for the foreseeable future.

I bought a Nike FuelBand in December 2013 and have worn it every day since it arrived. I now have over 1.1M Nike Fuel in my Nike+ account. The band is comfortable to wear and does a good job of recording MOST movements.   It does a great job of recognizing arm sway while walking. It’s not that great about recognizing running arm sway. I spent most of November, December and January on an elliptical jogger. It did a horrible job of recording and measuring the activity. I’m told that it was the angle of the movement as read by its accelerometer that causes the problem.   For some reason, the Nike FuelBand/SE just doesn’t read the movement correctly. It’s very frustrating.   I run on an elliptical because I have knee problems (and therefore can’t jog…). Running is one of the best ways to lose weight and exercise. However, if my activity tracker can’t measure the activity correctly, then I may need a new tracker…

The iWatch is supposed to address this, if and when Apple releases it, and IF its even called that.   To an extent, the Pebble Steel may address this via Run Keeper (or other connected, compatible app). Either way, I need to eat less and move more; and measuring my progress isn’t as clear-cut as it was about 8 months ago.

Do you use an activity tracker?   If so, which one? Does it have a companion app on your smartphone of choice? Why don’t you join me in the discussion area and tell me about your setup and what you feel the best configuration is?

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