2CFILM, a newly founded film company, recently launched its first project. Named APP, the project is actually a motion picture that involves the usage of your mobile as an additional screen. Your device will be fully synchronized with the movie in order to receive extra content while watching the movie in your beloved cinema.
APP will be the first film in a series of similar titles produced by 2CFILM to feature this technology. Good news is that this technology will be brought by an application based on SyncNow® digital watermarking developed by Service2Media and Civolution for iPhone and Android devices.
The movie is about obviously an app that becomes autonomous and dangerous. Nothing new on the narrative side, but the good thing is that the audience will be able to follow a parallel storyline via the app on their mobile phone while still watching the movie. Overall you will get a new dimension of the movie right in your pocket. APP is due for release in the Netherlands on 24 February 2013, and will be distributed by Just Film Distribution.
The partnership between 2CFILM, Service2Media and Civolution will not end here. They will bring this technology not only in cinemas, but also on DVD’s, television and online TV channels. As Edvard van ‘t Wout, Founder, 2CFILM, states:
“App is our first step on to the international stage with our new approach to film, creating commercially-successful films that fit with how today’s audiences consume content and which resonate with the modern world.”