There may be madness to the method…
Apple’s iWork has been causing a ruckus. As I mentioned the other day, angry users are ditching iWork for Office. Microsoft fired back in the resurging Office Suite War without even loading their guns. Apple seems to have shot themselves in the foot with the stripping down of iWork.
But consider this – Final Cut Pro. How familiar is this situation?
Didn’t the same kind of thing happen? Didn’t users wail and gnash their teeth? Was not the cry so loud that the SDLC gods moved Apple to pacify the natives before they revolted?
ComputerWorld’s Jonny Evans seems to think so. He sees this not as a dumbing down of the software, bringing parity with iOS and iDevices everywhere, but as a way of leveling the playing field before reintroducing features and functionality in a way that will allow those things to be universal across the App Store.
He has a point. That’s sorta what Apple did with Final Cut Pro. Sorta.
Jonny’s point is – wait and see. And he may be right. For now, users who upgraded can look in a subfolder under the iWork app folder and they can run the OLDER version (ver. 4.x) of iWork that version 5 replaced. At least until newer versions are released that contain the features that users are screaming about. However… there is a catch.
Apple really has one chance to get this right, and while they don’t have to reintroduce ALL of the removed features in the next version, they DO need to communicate their intentions without it seeming as though they are caving to user demands and putting things back that they took out. It’s a little thing, but it’s going to go a long way to strengthening their credibility in the eyes of a user base that feels jilted.
The problem with that is that Apple – and for that matter Microsoft or any other software publisher – doesn’t make it public policy to publish the roadmap for every <widget> out there. Apple is one of the most secretive companies in the world; and I expect them to stay that way. However, part of getting this right is going to be Apple explaining what’s going on and not making everyone either guess or wait until pundits read the tea leaves just before or just after another update of iWork is released.