HP Applying OS Pressure

HP’s “Back by Popular Demand” Promotion confirms – Windows 8 really does suck.

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I heard this while listening to episode 926 of TNT, “Get Adam Curry on the Phone.” My initial response was that this was a huge problem for Microsoft. HP is not only offering a current PC i.e., not refurbished and not a clearance item with Windows 7 on it, but it’s doing so at a $150 discount.

HP is offering the HP Pavilion 15t-n200 Notebook PC with Windows 7. It has  a 4th generation Intel Core i5-4200U Processor and is priced $599.  This is huge for both consumers and the enterprise, as many users have really struggled with Windows 8. Many enterprises are still using Windows XP and their IT departments are more inclined to refresh those aging endpoints with Windows 7 rather than Windows 8.  The Windows 8 UI is totally different from Windows XP and the learning curve is steep.

Many organizations aren’t willing to take the productivity hit associated with the new desktop OS. That coupled with the fact that many critical, proprietary and other traditional enterprise apps have not been fully vetted or optimized for Windows 8 makes them an unlikely candidate for the touch-centric OS.  Add in the absence of a Start Button and a more traditional Start Menu and you begin to clearly see the hot mess that Windows 8.x has created for itself.

I think the biggest issue here is that Microsoft is having to compete against itself with much older products.  Windows 8 has less than a 10% market share of all Windows PC’s worldwide, and they’re under a great deal of pressure to:

1.Make Windows 8.x work – Microsoft has a long row to hoe, here. Their Windows 8.1 Update 1, or Windows 8.2,whatever they’re going to call it, has a large bill to pay. It needs to right more wrongs than Windows 8.1 did gain more confidence, more user satisfaction than it currently enjoys and it really doesn’t have a lot of time to do that with.

2.Distance themselves as quickly and as far as they can from Windows 8.x. Microsoft can’t make Windows 9 get here quick enough.  While its next OS, code named Threshold is currently scheduled for a Spring 2015 release, for Microsoft, this next year is going to crawl.

Microsoft’s PC market is losing a lot of ground to the tablet market, especially the Android tablet market. Not only are Android tablets cheap , many decent models can be had for between $250 to $450.  Microsoft’s tablet offerings, Surface 2 and Surface 2 Pro are much more expensive, and Windows RT doesn’t have the ecosystem of apps and content that Android has, yet another area where Microsoft seems to be seriously struggling.

HP’s move to bypass Windows 8.x and instead offer the outdated Windows 7 is a slap in the face for Microsoft. It’s clearly a challenge.  Microsoft clearly needs to do better with Windows 8.1+ and Windows 9. It needs to make serious advances with its tablet offerings, and either change, enhance or open its mobile ecosystem to insure that it attracts users, or its going to have some serious relevance issues in the next 5-7 years. It can ill afford a third Vista, let alone two…

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