FEATURE REVIEW – Apple Watch: Part 1

Introduction

apple-watch-selling-points

The world, it seems is getting larger.

My time is in constant demand. Billboards. Radio. TV. Ads everywhere!

Kids. School. After school activities for the kids. eMail. Text messages…

Calgon, take me away!

Wow. I’ll tell you what – The more I’m connected, the more I’m constantly nagged by a connected world. As a father of three, a grandfather of one and a husband, I’m usually all over the place. My schedule is a busy one and you’d think that I’d be moving enough to not have to constantly worried about my expanding waste line, but that apparently isn’t the case. Just ask my tailor…

When tools like the Microsoft Band (review part one and part two) and the Fitbit Surge are available to help you get a handle on not only the activities of your life and the notifications sent from your smartphone, life can often become a bit more manageable; and let’s face it… we can all use a bit of help there.

Perhaps the biggest and most anticipated entry into the wearables/ smartwatch category is the Apple Watch. Is it the nirvana of wearables? Is it everything that its hyped up to be? Was it worth the wait? These are all GREAT questions.

The Apple Watch is a much anticipated, much sought after wearable. In part one of this four part review, let’s take a look at the hardware that made the tech world stop and consider just what the ideal smartwatch could and should do.

Hardware

The Apple Watch comes in three different styles – The Apple Watch Sport, The Apple Watch, and The Apple Watch Edition. I’ve got the Apple Watch Sport, and I’ve already given you my First Impressions of it.

Apple Watch Sport

The Apple Watch Sport is the entry level watch. It’s got an anodized aluminum case, and a Fluoroelastomer or synthetic rubber or silicone band. The Apple Watch Sport runs between $349.99 for the 38mm case and $399 for the 42mm case. With it, you get one Fluoroelastomer band in your choice of color – White, (Powder) Blue, (Lime) Green, (Coral) Pink, or Black.
Watch Sport
Apple Watch
Watch
The Apple Watch comes in twenty (20) different models. The 38mm or 42mm case is made of a high gloss, Stainless Steel in either silver or black. You have a choice of any of the following bands:

• Black Classic Buckle (black leather with a traditional buckle)
• Milanese Loup (silver only)
• Black Modern Buckle (black leather with a magnetic buckle)
• Black Leather Loop (black scalloped leather with a magnetic loop)
• Midnight Blue Modern Buckle (dark blue leather with a magnetic buckle)
• Bright Blue Leather Loop (bright blue scalloped leather with a magnetic loop)
• Pink Modern Buckle (Off white/ pinkish tinted leather with a magnetic buckle)
• Stone Leather Loop (Taupe-colored, scalloped leather with a magnetic loop)
• Brown Modern Buckle (Medium brown leather with a magnetic buckle)
• Light Brown Leather Loop (Greenish-brown scalloped leather with a magnetic loop)
• Link Bracelet (in either silver or black)

Note, that Apple is only offering the Black Stainless Steel Apple Watch in both 38mm and 42mm cases sizes with the Link Bracelet. Period.

The Apple Watch, depending on case size and band choice, ranges in price from $549 to $1099.

Apple Watch Edition

The Apple Watch Edition comes in eight (8) different models. Here, the case is made of a special, 18 karat rose gold or 18 karat yellow gold alloy. The Apple watch Edition comes with a choice of the following bands:

Watch Edition

• White Sport Band (White Fluoroelastomer)
• Black Sport Band (Black Fluoroelastomer)
• Rose Gray Modern Buckle (Reddish-Taupe leather with magnetic buckle in 18k rose gold)
• Black Classic Buckle (Black leather with a traditional buckle in 18k yellow gold)
• Bright Red Modern Buckle (Red leather with a traditional buckle in 18k yellow gold)
• Midnight Blue Classic Buckle (Dark Blue leather with a traditional buckle in 18k yellow gold)

The Apple Watch Edition, depending on case size, gold color choice and band ranges from $10,000 to $17,000.

Regardless of which Apple Watch you get, you have the opportunity to go through a Personal Setup session after you get it.

Regardless of case type, the Apple Watch really does bear a striking resemblance to the very first iPhone, released in 2007. The metal case comes up the bottom and sides of the case to about two thirds (2/3) of the way up, just as the edges begin to round in.

This doesn’t make the device look ugly, but it’s not as sexy, as say, some of the other devices in Apple’s more recent portfolio like the iPhone 4s, 5/s or 6/+. The rounded, square corners aren’t horrible, but they doesn’t do the Watch any favors, either.

Bands and Pricing
Most of the different styling for the Apple Watch comes in the form of different bands that are available for it. While there are a few different casing style variations, it’s really all academic there – the Apple Watch Sport comes in a anodized aluminum case in either silver or space gray, the Apple Watch comes in a 316L Stainless Steel case in either silver or black; and the Apple Watch Edition comes in either 18k yellow or 18k rose gold.

However, what makes the watches really different is their bands… and their associated prices. Thankfully, bands work with every Apple Watch, so if you simply MUST have a particular Apple Branded Apple Watch Band, you can likely get it; and it will cost you… a lot.

All bands available for separate purchase come in both 38mm and 42mm unless specifically noted.

Fluoroelastomer Bands
Fluoroelastomer Bands
A Fluoroelastomer band is $50, regardless of color; and you have a choice of five different colors– White, (Powder) Blue, (Lime) Green, (Coral) Pink, or Black.
Metal Bands
Metal 1
Apple offers both a Milanese Loop (a woven, stainless steel mesh with adjustable magnetic closure) and a Steel Link Bracelet.
Metal 2
The Milanese Loop is $150, is available in 38mm 42mm sizes and available in silver only.
Metal 3
The Steel Link Bracelet is $450, is made of 316L stainless steel, is available in 38mm 42mm sizes and is also only available in silver. The only way to get the black version of this band is to buy it with the black colored, Apple Watch is Stainless Steel.
Apple also offers a Link Bracelet Kit for $50. It has 6 additional links for wrists that exceed 205mm in circumference.
Leather Bands

Apple offers three different kinds of leather bands – the Classic Buckle, the Leather Loop and the Modern buckle.
Leather 1
The Classic Buckle is $150, is available in 38mm 42mm sizes and available in black only. All other Classic Buckle band colors are exclusives to the Watches they’re offered with.
Leather 2
The Leather Loop is $150, is available only in the 42mm size. The Leather Loop is offered in Bright Blue, Black, Stone and Brown.
Leather 3
The Modern Buckle is $250, and available only in the 38mm size. The Modern Buckle is offered in Black, Brown, Soft Pink, and Midnight Blue.

Part 1 Conclusion

The hardware for Apple watch is impressive, but as you’ll see in additional parts of this four part review, not without its quirks. It’s clear that everything here is VERY EXPENSIVE. The Watch in and of itself isn’t cheap – $349 to $399 for the entry level Sport model isn’t cheap. Once you factor in Apple Care + (another $50 bucks, and a MUST have for a device in this category) and tax, you’re pushing the $475 mark, which is close to the price of a Mac Mini.

Let’s talk about that Apple Care + purchase for a moment, too. Apple Care + for Apple Watch provides extended warranty coverage for a period of two years. During the coverage period, it gives you one extended replacement option per year with a $50 deductible.

So, if you break it during the extended coverage period, you can get it replaced for $50; but you’re limited to two (2) incidents. Apple Care + also covers other normal wear and tear defects. Extensive damage or scratching to the crystal may or may not cost you an extended replacement. It’s going to depend on how bad the crystal is scratched and the Genius you work with at Apple.

Wearables are meant to be used by those that are going to be active. You’re going to knock the Watch on something. You are. Get used to that idea now, before you buy. Get the extended warranty. For $50 bucks, it’s about 10% of the entry level cost, but if you ARE active with it and you break it, you’re going to want the replacement option.

So, stylish… but expensive; and if you do take the plunge, you’re going to want Apple Care +.

Come back next time and I’ll get into Wearability and Usability.

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