With analysts predicting an explosion in computer tablets sales over the next four years, Nokia have joined forces with Microsoft in a bid to break Apple’s iron grip on the market.
The new Nokia Windows 8 tablet which is set to hit the stores some time in 2012 has been designed to seriously challenge the might of the iPad.
Yet, exactly what special attributes will this “new kid on the block” posses to make it a serious contender for Apple’s heavyweight belt. And will its potential success dramatically alter the course of Nokia’s future and fortunes.
Nokia have already tied their colors to Microsoft’s mast and launched a number of Windows Phone handsets in a bid to rejuvenate its smartphone line-up and keep pace with not only Apple, but other rivals such as Samsung that use Google’s Android operating system.
Now the two technological giants are yet again pooling their impressive resources and attempting to make inroads into Apple’s dominance by launching their very own tablet.
Nokia is no stranger to tablets. In 2007 they introduced the unsuspecting public to the Nokia N810, but the keyboard sporting device was always doomed to failure in the same year that the iPhone was busy revolutionizing technology and the way we interact with it.
Other rivals of Apple have already lost millions trying to compete on level terms with the iPad, so how will Nokia’s foray into this difficult market be any different.
For a start the Nokia tablet’s operating system will be the yet to be released Windows 8 software, which will attract hordes of die-hard Microsoft adherents and bait the curiosity of those slightly disappointed with the limitations of the iPad.
Microsoft is still to confirm the exact release of Window 8, but with the company promising to update the platform every three years, it will be due for release some time in 2012, and all Microsoft updates generate mass interest in the technology loving public.
Microsoft has already committed itself to the tune of one billion dollars in ensuring that Nokia’s Windows Phone competes on a level playing field with Apple’s iOS and the Android, and it is guaranteed they will maintain the same levels of focus and commitment to make the Nokia Windows 8 tablet a success.
Since its launch in January 2010, Apple has led the charge in the tablet market and has shifted more than 40 million units. It’s only rivals to date have had an appalling reaction in terms of sales. At the last count, BlackBerry maker RIM had only shipped 700,000 of its PlayBooks and after only 48 days Hewlett-Packard canceled its ill-fated TouchPad.
The last time Nokia made a major foray into the world of computers, was in 2009 with the small laptop – Booklet 3G, and that has remained a niche product, but with the backing of Microsoft and the excitement being generated by Windows 8, the market is Nokia’s for the taking.
As Nokia CEO Stephen Elop said earlier this November, “There’s a new tablet opportunity coming. We see the opportunity. Unquestionably, that will change the dynamics of the tablet market.”