iOS 7 and Consumer Reaction

iOS 7 removes a lot of the glossy eye candy from iOS 6 and earlier. I’ve talked to some people and have some interesting reaction.

ios7logoI’ve spoken to some users about the upgrade and let them take a look at the new mobile OS on my iPhone 5, and reactions to it have been pretty consistent – most everyone is either disappointed or reacts violently to the new look and feel. Flat…is not good.

The negative reaction so far has been pretty universal. The UI is NOT what consumers are used to, isn’t what they’ve come to expect from Apple, and quite honestly, they don’t like it. At all…

iOS 6 and earlier contains a LOT of eye candy and skewmorphic design elements. iOS 7 removes about 99% of the glitz and gloss that most everyone has equated with Apple’s spit, polish and device finish. They eye candy is part of what made Apple, well… Apple. The new industrial, flat and enterprise friendly version of iOS 7 will provide users with some much needed and long overdue feature enhancements – Control Center, the redesigned Notification Center and the new and enhanced security features that will help prevent stolen iDevices from being sold at pawn and other resale establishments – THAT stuff will be welcomed, if not considered a bit late to the party.

The rest, from a consumer point of view, is the look and feel of the OS, or the UI; and if developers are criticizing the look and feel, and some are, then the reaction from the masses is going to be much louder and much more critical.

Yes, it’s very much the whole Who Moved my Cheese thing, but it’s a bit more than that. Apple customers are used to a certain level of finish when it comes their Macs and iDevices. iOS 7 removed a lot of that finished layer and flattened the 3D look of the OS.

In short, I think iOS 7, while technically a much better version than iOS 6, isn’t going to do Apple any favors. I think it’s going to bring a great deal more negative press, as the flat design isn’t be received well by those that I’ve shared it with, the development community or with the technical community whom may have had early looks since its introduction. It’s unfortunate, too, as there are parts of the OS that I really like – the new security and Control Center features I mentioned – but the look and feel of the OS… yeah. Not so much…

A for effort here, and a nod to Jony Ive for giving iOS a revolutionary, instead of evolutionary, update, but the redesigned UI of iOS 7 – Yeah… Not a fan.

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  • larrymcj

    I, for one, am less than impressed. I understand the necessity to go with a flat UI but I think parts of it look simply cheap…no better word.

    I hate…no, make that HATE the keyboard. the light grey color makes it difficult to quickly see what you’re pressing, unless you’re 20 years old and have perfect vision.

    Along the same line is the vertical alphabet along the right side of Contacts. Tiny font…no, it’s MINUSCULE! All I can do is fat-finger somewhere about where I think a letter should be…or use Siri to find the contact.

    The beauty of the polished Apple interface is gone, my battery lasted about half as long today as it usually does, and I agree with the author that iOS 7 is not going to do a lot for Apple.

    I live totally in an Apple ecosystem (well, except for my Google Apps and Chrome) which I’ll never give up. And I’m seriously thinking about going back to Android. I’ve already started looking at my options there…at least I can read what I’m doing on the phone and not be looking at very thin, faint-looking lines for everything in the interface. Another example of something designed by thousands of kids under 30 with perfect vision.

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