Thanks to the new technology from AV Concepts, the American rapper Tupac Shakur has been brought back to life at the Coachella festival in California. He was materialized on stage alongside his old friend Snoop Dogg and performed for about five minutes in front of 100,000 people.
Tupac returned from the grave via an extremely detailed hologram which featured his original voice, tattoos and movements and it was synched to dance at some point alongside Snoop. The idea behind this project came from Dr. Dre who worked directly with AV Concepts to put this show on stage.
But the extremely detailed image of Tupac was created by Digital Domain, the company behind CG images of Brad Pitt in “The Curious Case of Benjamin Button,” Jeff Bridges in “TRON: Legacy,” Kevin Bacon in “X-Men: First Class” and Rooney Mara in “The Girl with the Dragon Tattoo.”
AV Concepts is not at the first attempt to play with holograms. The company is also behind the 2006 Grammys performance featuring Madonna and the holographic members of the Gorillaz, as well as holograms used in concert by Celine Dion and the Black Eyed Peas. Nick Smith, president of AV Concepts declared: “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country.”