In an interview taken by Business Review Australia Nicole Smith of Blue Fish Social Media offers ten tips on how to make the most of the cheapest, fastest and most effective advertising available—social media.
While concentrating on Facebook and Twitter, Smith says it’s imperative to be authentic when sharing with your audience. “Make sure you share information in a way that shows you’re a human. Humor is a wonderful tool here! People want to get to know you, so a layered approach of business and personal content is good,” she says in the article.
As an experienced director of a marketing group, Smith believes that the convergence of social media has become the norm and will continue to be so. “Make life easy for yourself—link everything! If you have a blog, make sure each post automatically goes to Facebook and Twitter as well. This saves you time and brings people back to your website,” she says.