Facebook Acquires VR firm Oculus for $2B

Facebook is on an acquisition binge. This one has me scratching my head…

Oculus

Facebook has been on an acquisition binge recently. Just the other day, it announced that it would buy VR developer Oculus VR for $2.0B. A few weeks ago, it announced it was acquiring the mobile messaging application WhatsApp for $19.0B. Apparently, it has cash to burn…

The Oculus deal includes $400M in cash, and $1.6B in stock. If all goes well for Oculus, post-acquisition, its employees could receive another $300M in incentive bonuses if specific, undisclosed targets are reached. Oculus was made famous due to its crowd-funded start on Kickstarter, where it received approximately $2.4M in funding.

While it has yet to release a product, Facebook’s Mark Zuckerberg indicated his company’s interest and commitment in the organization by saying that, “mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow. Oculus’ technologies could “change the way we work, play and communicate.” Facebook is planning to use the acquired company and its virtual reality technology to expand its “communications, media, entertainment, education and other areas.”

While Facebook is happy with the development, the rest of the world – or at least part of it – clearly isn’t. Markus Persson, the creator of the popular block-building game, Minecraft, said he WAS in talks with Oculus to bring the two together, but has since killed the deal. According to Persson, “Facebook creeps me out.”

Other developers are taking similar actions. One developer said, “I am really upset by this. I had nothing but grief as a developer of Facebook titles, and the direction and actions of Facebook are not ones I can support.” It’s not all doom and gloom, however, some think that Facebook could help Oculus monetize the Rift and make it successful.

Personally, I have my doubts. Weird Facebook stuff aside, I am seriously wondering how a social networking company, even one as successful as Facebook, can marry its core competencies with software that requires VR hardware AND your computer or other computing device in order to create an integrated experience. To me, this just seems really clunky and doomed to failure.

Currently, the user integration paradigm – computing device (PC, smartphone or tablet), web browser or app and user – don’t provide for an elegant way to incorporate any other kind of hardware or interim device. From my perspective, the big time of Facebook games like Farm Town or Farmville are long gone. That was SO 7 years (2007) ago… Like the WhatsApp acquisition, I have no idea what Facebook intends to do, or what they think they’re going to gain, other than, perhaps to keep some other company from acquiring it.

With WhatsApp, its purchase was redundant. They already have Facebook Messenger; and have indicated that they don’t have any plans on bringing it and Facebook Messenger together, either now or in the future. In my mind, that acquisition was purposefully executed to keep Google (and its competing social network, Google+) from getting their hands on the intellectual property.

What do YOU think of this development? Is this something that works for you, or is it something creepy? I know I always ask you guys for your opinion, but this time I really would like you to chime in. What do you think? Good? Bad? Indifferent? Tell me what you think in the comments section below and let’s see if we can sort this one out.

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Codelobster PHP Edition

Create cool web sites and apps with this free portable IDE for Windows.

CLPHP-01

There’s a huge movement from the White House to get the children of the country to learn to program. The thought and idea behind this is that if they start at a young age, they’ll get very good at it, and perhaps have jobs available to them to help them through paying for a college education and/or to continue to support them after they get out of college. The earlier they start, the better they will be.

Unfortunately, development tools can be expensive; and there are a lot of languages to pick from. Some of the easiest and most valuable languages are web-based; which is why I like things like Codelobster PHP Edition. It’s a free, easy to use PHP development environment for Windows and I think you’re going to like it.

Most IDE’s are expensive. You can pay up to $500 USD for a single seat license for some tools, and even more for others. Codelobster PHP Edition is free and it can auto highlight PHP, HTML, CSS, and JavaScript, with autocomplete. It also has a powerful, built-in PHP debugger, a code validator, and a SQL manager. Help is also very near. If you get stuck, you can always tap F1 and get the help you need. The internal debugger also automatically senses your server settings and configures the files you need so you can use the debugger. This is totally awesome on a free tool.

Coding and integrated development environments that support a number of languages – HTML, CSS, JavaScript, PHP – are usually very expensive. Finding one that’s free, let alone with code and pair highlighting, autocomplete as well as context and dynamic help is pretty cool. Codelobster PHP Edition also supports code collapsing, allowing you to shrink up entire blocks of code so that you can find what you want or need to work in quickly and easily. This is really cool to have in a free tool, and the fact that Codelobster PHP Edition has it is pretty awesome.

Another big plus is that the app also supports a plug-in architecture, so if you want to include, JQuery, SQL or other snippets and objects in your code, you can. However, those plug-ins may not be free, so you need to be aware of that.

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Google Throws a Cloud Storage Gauntlet

… at the feet of Dropbox, Microsoft and everyone else offering online storage services

Clouds

A couple years ago, I did a huge article for InformationWeek on the top cloud based storage services available at the time. These services were cross platform – meaning they could be used on Windows, OS X, Linux and perhaps a mobile OS or two (most likely, Android and iOS). At the time, Dropbox was the king of the hill. They were the service that most everyone knew about, and its name had become synonymous with cloud storage.  You shoved things in your dropbox whether you had an account with them or another service.  They were so popular and easy to use, that BYTE, hosted via InformationWeek, and the now RE-defunct reincarnation of BYTE Magazine, asked that their editing staff use it for all of our articles.

Today, that’s no longer the case. Dropbox is still a VERY popular service; but there are other solutions out there that should be given very serious consideration.  Among them are Microsoft’s OneDrive, LiveDrive and of course, Google Drive.  There are a ton of others out there, but recently Google did something VERY cool and very strategic. They dramatically lowered the price of and restructured their storage plans.

The new plans… oh yeah. They’re crazy cheap.

→ 1TB – $10/ month
→ 10TB – $100/ month
→ 20TB – $200/ month
→ 30TB – $300/ month

Notice, please that these are measured in TERABYTES, and not gigabytes. You can store a file up to 1TB in size. If you use Google Apps as your office suite of choice, those files don’t use your storage space. They’re up in Google Drive for free. If you use Google Apps or Gmail for email, your mail shares storage space with Google Drive.  If you use Google+ to store and share photos, photos bigger than 2048×2048 pixels use your storage. Anything and everything smaller than that is free.  Please also note that the 1TB plan is the INTRODUCTORY or lowest tiered plan offered.  Skip going to Starbucks twice a month, and it’s paid for… the bottom three tiers are obviously meant for businesses.  Unless you’re a total shutterbug, it’s doubtful you’re going to come close to filling up or need 10TB – 30TB of storage.  Their prices are also consumer prohibitive.

Previously, I had a 400GB plan and I was paying $20/ month for it. Google migrated me off that legacy plan and gave me 2.5x the storage for half the price.  The change was instantaneous and completely transparent.  In the blink of an eye, I went to using 10% of my storage to less than 1%; and I’m only paying half of what I was previously paying for the past year or so.

I’ve got a Google+ account, but I don’t share any photos on it. Most of my friends and family are on Facebook, and that’s where I share any photos I take.  It’s unlikely that I will fill up my 1TB Google Drive cup any time soon. Honestly, I’ll be very lucky to get back to 10-12% usage again.  However, I like having all of my productivity data backed up via an off-site system.

In fact, I have quite an extensive backup strategy:
→ My productivity data backed up via Google Drive
→ All of my Mac’s user data is locally backed up via Time Machine
→ All of my iTunes data is stored in iCloud and is backed up locally via a home network NAS.  I also employ iTunes Match to backup music I didn’t purchase via iTunes.
→ All of my Mac’s user data is backed up via BackBlaze.

While this may seem a bit like overkill, if you have ANYTHING critical – family photos of friends and loved ones who may have passed, are old, or are simply irreplaceable; critical, encrypted personal files (like birth, marriage or death certificates or tax documents); sensitive work or project files, etc. – then having a backup strategy similar to this, where you have a few different ways of getting back something that may have accidentally been lost, can be very important to you.  There is NOTHING in this world like the relief you feel when you realize that you have the correct version of the file you need backed up locally when your internet connection is on the fritz and you have a work deadline to meet; or vice versa when you find that a local file and its backup copy are both corrupted and your online backup system (like Backblaze) allows you to retrieve a previous version of the file without missing a beat. It’s at that point that you look at your backup strategy and say, “yep.   I’m awesome. I set this up correctly and the $XX dollars I pay for this every month is more than worth it.”

It’s at that point that your family/accountant/business partner or boss crowns you, “king of anything,” and tells you how awesome they think you really are.  When you don’t have it, you better have some other kind of golden parachute – a comfy couch to sleep on, paper records, other accounts or a new job to go to – if you don’t have that kind of backup strategy in place.

With prices like this – $10 bucks a month for 1TB of cloud storage – I can’t think of any valid reason why you wouldn’t have something like this setup for your data.  I’m not saying that Google Drive is a must have for everyone. There are a number of reasons why some people may not feel comfortable with trusting Google, of all companies, with your personal and private data, family photos, etc.  I mean…they are GOOGLE after all…  However, after paying upwards of $50 bucks a month for about the same amount of space on another service, this seems like a total no brainer to me.

What do YOU think, though?  Do you have a Google Drive, Dropbox, OneDrive or other cloud based storage account?  Do you use the free version, or do you pay for additional space? Do you feel comfortable with Google being the steward of your photos, home movies and tax documentation? More importantly, is there a better deal out there?  I’d love to hear your thoughts on this deal, this issue and on Google Drive (and other cloud based storage solutions) in general, in the comments section below.

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Office for iPad due this Month

The rumor mill has  2014-03-27  set as the day that Microsoft announces Office for iPad

Apple introduced the iPad in January of 2010. It was – and still is – the magical device that has changed the entire face of modern computing.   By 2011, the world was screaming for a version of Office for iPad; and they knew they weren’t going to get it; at least not then.   Now it seems they finally will.

microsoft-office-ipad-ios

New Microsoft CEO Satya Nadella is said to be hosting an invitation only press event at  10am  Pacific/1pm Eastern where he will speak about the “intersection of The Cloud and Mobile Computing.” The event – scheduled for the same date and time that MacWorld/iWorld kicks off – should put the world’s yearning for Office on the iPad to rest.

Previously, Microsoft had tied Office and Windows at the hip. Each new version of Windows would undoubtedly signal the business world that a new version of Office (for Windows) was just around the corner.   The two were so tied together that even though the new version of Office would run on legacy versions of Windows, doing so always created “opportunities for technical support.” New Office on old Windows wasn’t necessarily a good idea. The two products have always worked best when their latest releases were paired up.   And so, Microsoft’s cash cows mooed and were milked, and all was right with Redmond’s world. That was the way of the One Windows strategy from Microsoft for many years.

And then, tablet computing kicked off and changed the computing landscape forever; and it upset the World of Windows.   The consumerization of IT (CoIT) and BYOD (bring your own device) movements started to take hold of the world in late 2010. Corporate America wanted to bring their self-owned IT toys to work and wanted access to corporate resources with them. I know many IT managers who had to recreate entire Windows Policy implementations in Active Directory just to insure that capability to satisfy key members of executive management. Even though most every organization has some CoIT/BYOD presence (with the exception of some state government agencies around the US who aren’t ready for that just yet…), it’s still a big challenge for IT departments to manage.

Thankfully, however, for iOS, and specifically iPad users, that’s about to get a bit easier. Microsoft seems like it’s finally ready to decouple its Office/ Windows Release machine and give Office for iPad to the people.   I, like a number of other industry journalists, think that Office for iOS has been ready to ship for a while now, even as early as Q1 2012.   There was some credible evidence published on the internet coupled with what appeared to be screenshots of (near) finished product that indicated that Office for iPad was ready back then. Unfortunately, the release didn’t make it to the public due to entrenched Windows management.   With the many changes made, and still in process, at Microsoft, this – the final availability of Office for iPad – seems like the message to be delivered to the public at the press event on the  March 27th.

It was anticipated – and users can likely still anticipate – the need for an active Office 365 subscription, or full Office license – in order to be able to use Office for iPad.   This reaffirms the Microsoft (notice, I didn’t say Windows) ecosystem, and indicates a clear shift in corporate thinking in Redmond.   They are truly embracing the devices and services corporate direction set by Steve Ballmer before he was recently replaced by Satya Nadella.

Interestingly enough, it was thought that Microsoft could be missing out on as much as $2.5B USD in revenue due to the lack of Office on iPad.   However, it’s not clear if that estimate is accurate or merely an estimate. I happen to think that number is overstated, at least at this point. Microsoft isn’t planning to charge for the app specifically, but will instead require a purchase of either Office 365 or Office 2011/2013. I’m fairly certain that Office for iPad won’t compel the purchase of new Office licenses, however, I’ve been proven wrong before.

At the end of the day, we’re just going to have to wait and see…  2014-03-27  is less than a week away as of this writing. It is also anticipated that Microsoft will provide additional information on the ModernUI/ MetroUI version of Microsoft Office that will embrace touch and also run on Surface RT/ Surface 2 tablets. It was previously thought that the lack of this product was holding up the completed version of Office for iPad from release.

What do you think of all of this? Is Satya Nadella going to announce Office for iPad on  2014-03-27?   Will he announce Office 2015 for Mac?   Or will Nadella announce something different entirely?   Will the new version of Office for iPad contain just Word, Excel, PowerPoint and [some version of] Outlook, or will it be more complete, pulling in an updated version of OneNote as well?   How important is Office for iPad to you?   Will it compel you to purchase an Office 365 subscription or a licensed version of Office 2011 for Mac or Office 2013 Professional Plus for Windows?   Is the fact that they are effectively 2-3 years late on delivering Office for the iPad going to hurt Microsoft?   I’d really appreciate you taking the time to give me your thoughts in the comments section below and telling me what you think.

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The New Mac Pro Doesn’t do Windows 7

If you’re looking at running Windows 7 via Boot Camp, you’re not going to do it with the new Mac Pro.

I’ve heard (generally) nothing but praise from those Mac Pro users who have finally been able to get their hands on one of these highly anticipated and highly coveted computers from Cupertino’s Apple. Once received and setup, the newly redesigned Mac Pro is said to deliver top computing performance in a very small and chic package.

nowin7

One of the best things about any Intel based Mac is that it natively runs just about any desktop operating system you throw at it. With the right tools, you can likely make it triple-boot OS X, Linux AND Windows…though, not Windows 7.  Apple has surprisingly ended Windows 7 support on their newest, flagship desktop computer.  If users want to install Windows on their Mac Pro, it’s going to have to be a version of Windows 8.x or later.  Boot Camp drivers for their newer hardware won’t be Windows 7 compatible.

The change was originally discovered by Mac developer Twocanoes and later confirmed by Apple. Users who will be moving to the Mac Pro will either need to upgrade to Windows 8, migrate their Windows 7 based Boot Camp partition to a VM package like Parallels Desktop or VMWare Fusion, or will need to forego use of the Mac Pro and choose another Mac. Windows 8′s lack of popularity and low adoption rates have made Windows 7 a much more attractive choice in the enterprise where the touch based systems Windows 8 is really intended for, have generally not appeared.

Apple has chosen the Mac Pro as the first computer that will not support Windows 7. It’s logical to assume that future systems will also lack support for earlier versions of Windows.  Apple stopped supporting Windows XP and Windows Vista in 2011.

Apple’s discontinuation of Windows 7 Boot Camp support this early in the Windows 8 life cycle, at least in my mind, is a bit of a surprise. Windows 8 is vastly unpopular, even with traditional Microsoft supporters. I’m certain many consumer users will either stick with Windows 7 or wait until Windows 9 – currently codenamed Threshold – is released before making a decision to abandon Windows 7 for a more current version.  Enterprise OS lifecycles are usually, very elongated, and I don’t expect any IT department to leave Windows 7 behind – heck, many IT departments are just now migrating off Windows XP and on to Windows 7 – any time soon. The fact that Apple has discontinued support for Windows 7 and earlier just means they don’t want to deal with the OS mess that Microsoft let out of Redmond any longer than they absolutely have to.

Do you have a Mac that you run Windows on via Boot Camp? Does Apple’s discontinuation of Windows 7 support negatively impact you and the way you work with your Mac?  Can you move your Windows install to either Parallels Desktop or VMWare Fusion?  I’d love to know what you think of this interesting development. Why don’t you join me in the discussion, below and give me your thoughts?

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Microsoft Releases OneNote for Mac

Microsoft formally responds to cross platform notes app challengers like Evernote.

OneNoteI’ve used Evernote for years. It really became popular in 2008-2009 when it released desktop and mobile device versions for most of the popular platforms of the day. Evernote came to the Mac in 2011.  Since then, they’ve been traveling at warp speed at the front of the cross-platform note taking app race. The strategy with them has been to give users one common place to collaborate with teammates and to hold their information. You can access your information from just about any device, on any platform anywhere.

Until the last few years, Microsoft’s been a bit absent from the party. OneNote was pretty good on a PC, but until recently, getting access to the information you may have stored there has been challenging.  OneNote for iOS solved some of those issues. Up until now, Office for Mac has been missing some big pieces – Access, Project, Publisher, and Visio are among those in the office that are still among the most missed.  However, Microsoft today removed OneNote from that list and has released OneNote for Mac.

Microsoft is rumored to be planning a new release of Office for Mac later this year. OneNote for Mac looks a LOT like its Windows counterpart, bringing UI standardization (within the suite at least) to the Mac version. It clearly makes you wonder if the new version of Office for Mac will share the same look and feel as its Windows counterpart, or if it will still have the standard Mac UI elements.  With all of the Office development teams now part of the same group (something that didn’t exist before – Microsoft had previously, purposefully from what my MS sources have said – put them in different groups with different goals and objectives), it’s clear that a standardized, cross-platform look and feel may actually be possible with this next release. It will also be interesting to know whether Microsoft makes OneNote for Mac part of the standard Mac Office install, or if they will make you download and install it separately.  We should know in a few months when the new version of Office for Mac is rumored to be released, nearly four years from its last update in 2010.

OneNote for Mac makes extensive use of Microsoft OneDrive. All versions of OneNote will be able to store notebooks there and sync them across all platforms, including OneNote for iOS. Users can also share notebooks with friends and coworkers, with near real time editing. This way, users will be able to share and collaborate with other remote users. Notes and notebooks will maintain a standardized look and feel regardless of what platform they are opened or edited on.

Are you interested in OneNote for Mac? Do you use OneNote on other platforms, or on an iOS device? Do you think it will become part of the standard Office for Mac install, or will it always be a separate app to install? Will the other missing Office apps – Access, Project, Publisher and Visio – be included with future Office for Mac updates or will the two suites forever be separate?  Why don’t you chime in in the discussion area and let me know what you think? I’d love to get your opinion on this, as Office has always been a favorite app suite and topic for me.

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Ashampoo Slideshow Studio HD

Tell the story of your life with this must have Windows app.

As you get older, you find yourself looking back through old photos, remembering the good times. As many do… as I do, I find myself grouping like occasions together, at least in my mind, to form a story or tale. I even create a sound track for the story. Again, at least in my head. With Ashampoo Slideshow Studio HD, you can do this in real life. You can create a slideshow of your pictures with Slideshow Studio HD, and its totally cool.

ASSSHD-10

The process is pretty easy:

  1. You select a theme
  2. You apply background music and sound effects
  3. You narrate your story
  4. You add captions and illustration, and
  5. You publish and share

When you set a theme, you can select between various templates for every occasion. If you can’t find something that suites you, you can customize an existing theme, or design your own. After your design is established, you can add music and sound effects to set the appropriate mood.

Slideshow Studio HD will allow you to add your own voice to the story and tell it as you see it. You can record from any registered Windows recording device; and add depth through captions and illustrations. When you’re done with that, you can add, text, subtitles image or shape overlays. When you’re done with that, you can render the slideshow as an HD movie. You can also burn the video to either DVD or Blu-ray.

If you have digital pictures, then, quite simply, you need Ashampoo Slideshow Studio HD. Its easy to use, offers a creative way for you to customize your creations and for you to share them via video as well as via DVD and Blu-ray. The application is affordable and will be a welcomed addition to any Windows user’s software library.

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The Challenges Ahead at Microsoft

The strategy is devices and services. Here’s why the One Windows Mantra may [still] screw that up…

Satya Nadella may be the new CEO, and he may have 22 years at Microsoft already; but he’s got one hell of a job in front of him. Microsoft is a company VERY set in its ways. Hell froze over; and now Nadella has to figure out a way of getting Microsoft out of the rut they find themselves in. It isn’t going to be easy; and I do NOT envy the spot that he’s in. Everyone both inside and outside the company will likely expect it to get worse before it gets better. I would also expect to see a great deal more personnel churn before all is said and done.

microsoft

In the end, Microsoft needs to change. Devices and services are, I think, a direction nearly everyone can agree is the right way for the company to go. However, its execution is going to grate against the growth rings of yesterday. In other words, in order to make devices and services work for Microsoft, they’re going to have to become very good at both Android and iOS development. This means that they’re going to have to put development for ModernUI/MetroUI on the back burner. I mean, no one – in reality, very few shops – are even really doing Windows Phone or Windows Store development. The biggest reason why Microsoft won’t leave Metro development behind isn’t because it’s a bad business decision, but because in order for them to do so, they must embrace a non-Microsoft based product and technology; and Microsoft just doesn’t handle that well. Case in point – Microsoft Office for Mac. Where’s the next version that we’ve been promised? Based on previous releases, it’s over a year late…

The Nokia X is the Android phone that will “carry” a Microsoft brand if not in fact, at least in perception, as Microsoft is in the process of buying Nokia. Microsoft having an Android phone as part of a low-end offering makes a lot of sense. Low end Android devices sell very well, appealing to budget conscious Americans and to users in developing markets. Microsoft already makes approximately $3.4B annually from Android device sales thanks to patent agreements that it holds. With the coming Nokia acquisition, Microsoft could make a ton more from Android smartphones that it sells, if only because Microsoft won’t have to cover patent licensing fees and can undercut the market as a result. They may be able to successfully take on Android-powerhouse Samsung in this market, and win, as a result.

Even though Android currently commands more than 75% of the smartphone market worldwide, and Microsoft stands to make tens of billions of dollars in that market, it’s likely they will kill the Nokia X shortly after it launches and/or the Nokia deal closes. Microsoft did something similar to the Kin 1 and Kin 2 phones that it had spent so much time and money developing; and only after 1 month of sales. Microsoft would have no problem killing the Nokia X.

Why would they do that? It’s really simple – the One Windows philosophy still dominates their culture. In the heart and mind of every ‘Softie is the idea that Windows is good everywhere. It works and fits on every device. If that were true, then Windows RT and Surface RT/Pro devices (RT especially) would have been better received. If that were the case, Windows Phone devices would have a real piece of the smartphone market. If that were the case, we wouldn’t be discussing how Microsoft will likely kill the Nokia X Android smartphone because it simply wouldn’t need to exist in the first place.

Microsoft has to figure out a way of getting past the notion that Microsoft services can only run – and run well – on Microsoft platforms and devices. For example, Outlook.com should run well in any and EVERY browser. Currently, it’s optimized for Internet Explorer. Most other browsers can get to the site and can muddle through tasks, but they don’t work quite right.

I’ve said it before, Microsoft should skin the Android implementation on the Nokia X in such a way that it looks and functions like a Windows Phone. Microsoft Services like Outlook.com, Microsoft Office 365 and Microsoft OneDrive should all run and run well, not only on Android, but on iOS; and they should run SO well that people will want and desire them over Google Drive, Google Docs, iCloud and iWork.

The latter is easy. iWork still isn’t as cross platform as it could be or should be, and integrating iCloud into iDevices is so difficult that developers shy away from it or use another cloud service like Dropbox instead. Microsoft has an opportunity to move ahead of Apple in this regard, but needs to really put its head down and work when it comes to Google Services integration on an Android device. While both are good (OK in the case of Apple and its Services) on each of their respective native platforms, if Microsoft could bridge the gap and be good EVERYWHERE, this would go a long way to building device agnosticism into Microsoft products and into their culture. Microsoft will need both if they are going to remain relevant and profitable in the next 10-20 years.

Finally, Microsoft needs to change the way it does business. While Microsoft can still make, literally, billions on licensing Windows in the enterprise and getting OEM’s to pay for Windows when they build and sell PC’s, that business model is dying. If Microsoft is smart, it will abandon it sooner rather than later. There may be money left to be made in enterprise licensing, but if Microsoft is smart, it will begin shifting the focus of monetizing the software license to one that monetizes the service driven by the software.

This means that Microsoft will have to develop software for all platforms and give equal prioritization to releases on all those platforms. If it does turn sideways, this is where Microsoft will screw things up. Entrenched management will have a hard time shifting out of this gear. The whole “Windows first” philosophy that has dominated everything that Microsoft has done as a company over the past 20+ years will have to change. I think their current management team – maybe at all levels – will have trouble making the turn. Successful implementation of “devices and services” may require a huge, HUGE management shake-up at Microsoft. I just have my doubts about how well the company will be able to make the transition with current, entrenched management still walking the One Windows Way. Nadella is going to have be beat the devices and services drum very loudly in order to get everyone’s attention.

In the end, it IS all on Satya Nadella. As the new CEO, he has to set the tone for the new strategy at the company; and he needs to get that moving quickly. The longer it takes, the harder it will be for Microsoft to make the turn and rebrand itself as a company that provides computing services rather than one that provides computer software.

What do you think? Is Microsoft going to be able to recreate itself or will additional management and SLT (senior leadership team) changes be necessary? I’d love to hear what you have to say. Why not join me in the discussion area below and tell me what you think.

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