Microsoft on Windows 8 – You don’t see anything…
I think it’s safe for nearly anyone and everyone to say and agree that Windows 8.x is a total train wreck. That’s sad, because it isn’t the OS itself that’s horrible, it’s just Metro, or what Microsoft officially calls “ModernUI” (though I fail to see much that’s “modern” about it. It’s very similar to Windows 1.0 in look and feel…). Microsoft is officially looking forward to putting Windows 8 far, behind it, much as they did with Windows Vista.
When Windows 7 was released, Microsoft went on a huge media blitz. They contracted with a company called, House Party – a company that does classic “Tupperware” styled parties for just about everything – to help them get people across the country to host Windows 7 Launch Parties. If you were chosen to host one, you got a party kit, which included a free Windows 7 license so you could demo the new OS and talk up its new features. I actually got a local newspaper – The Aurora Beacon – to help with the coverage and started a 12 week freelancing stint with them where I started off with a cool series on Setting up Windows 7 for the first time. In the end, they really did great job on moving the limelight away from Windows Vista – the old and busted – to Windows 7 – the new hotness.
Microsoft would very much like to repeat that kind of activity with similar results. In fact, I’d wager that their tactics will be nearly identical. They’ll do anything and everything they can to make the public forget Windows 8.x, and especially MetroUI.
For example, in the months leading up to Windows 7’s release, Microsoft did everything it could to make users forget about Windows Vista. All formal communications released from Microsoft either downplayed the former OS release and/ or played up the new OS release. Microsoft did everything it could to help users forget that Windows Vista ever existed.
For Windows 8, it’s going to be a little more difficult, but in the end the results will be the same. Microsoft has one more major update to Windows 8.1 scheduled for release on 2014-08-12. Windows 8.1 Update 2 (or whatever they end up calling) was supposed to be the update that had the new, revamped Start Menu in it. However, that update was pulled from the release many months ago and will instead come as part of Threshold, largely believed to be called, Windows 9. New – read reinstated – Start Menu with a revamped – read MetroUI removed – user interface, plus some other, yet to be announced, features = new version of Windows that Microsoft hopes everyone will embrace. In an effort to help that, Microsoft will likely have little to no press or released information about the 2014-08-12 Patch Tuesday and the release of Windows 8.1 Update 2 (if, in fact, that is what it called).
Another tactic, as noted by ComputerWorld would be to change the naming convention of the next version of Windows. As I stated above, the next version of Windows is rumored to be called Windows 9. When Microsoft released Windows 7, instead of giving it a name – like XP or Vista – Microsoft instead switched to a numeral based designation. They did this because XP was the OS that just wouldn’t die no matter how hard they tried and Vista was the marketing and sales thud heard round the world. Since Windows 8 is just as much of a dud as Windows Vista is, Microsoft may decide to remake the brand entirely and leave the numeric designations behind.
Perhaps they’ll move back to a product name. The next version of Windows is codenamed, “Threshold.” So, for example, calling it Windows Threshold, or something else may help Microsoft move away from the failure of Windows 8. Perhaps they’ll return to a year designation like they did with Windows 98 and Windows 2000 and call this version of Windows, “Windows 2015,” as the OS is supposed to become available for download and distribution in the early Spring of 2015.
Whatever its name, Microsoft is going to have to put some heavy marketing capitol behind it in order to reduce and remove the market share that Windows 8 has. Windows 7 had three to four years of exclusivity before Microsoft started talking up Windows 8.x. Microsoft is hoping to bury Windows 8 after only 2-3 years of exclusivity. Yes… it’s really that bad for Windows 8.x.
(BTW, it’s not the OS itself that’s bad, just MetroUI, which unfortunately, is nearly everywhere within the OS. While you can’t get away from it, with tools like Stardock’s Start8, and other very cheap utilities, you can nearly turn Windows 8 into a Windows 7 look alike. The OS in and of itself, is fast, optimized, and it will run on cheaper, more affordable hardware. That means your older notebooks and netbooks can use it too, extending their value and life.)
Some pundits – as well as many people in the tech circles that I frequent – that are talking about this issue are saying that Microsoft needs to do something spectacular to help remove Windows 8 from the annals of history. Some feel that giving away Threshold may be the best way to do that. Those that ARE saying that are calling that the, “smart thing to do.”
Nearly every version of every distribution of Linux is free to end users. Apple is making OS X Yosemite free to all Mavericks users. For Microsoft to continue to charge end users for upgrades and new versions is becoming problematic. Only Macs can run OS X, but nearly every Windows machine can run Linux, and their user interfaces are becoming more and more Windows-like and end-user friendly than they were before. With online versions of Microsoft Office and other online office suites that run on any and every OS that has a web browser, a compelling reason to pay for Windows on your PC is quickly disappearing, despite any reasoning behind Microsoft’s One Windows vision and streamlining.
What do you think of all of this? Is Windows 8 a boat anchor drowning Microsoft and holding them back? Should they do their best to erase it from history as they did with Windows Vista? Should they give Threshold away? Let me know in the Discussion area, below. I’d love to hear your thoughts on the whole issue.