I saw an article today that indicated that T-Mobile USA would finally start selling Apple products in 2013. This makes a great deal of sense considering that T-Mobile has been doing a great deal of spectrum refarming, moving support for their HSPA+ network to include the iPhone compatible, 1900mHz band.
A short while ago, I wrote an article for BYTE indicating that despite the spectrum refarming, T-Mo USA would never, ever, EVER carry the iPhone. The big reason wasn’t frequency compatibility like everyone thought, especially with the spectrum refarming. The problem for tiny T-Mo was the huge device subsidy fees, as well as the device quotas that Apple would require of them. Sprint paid well over $1.0B USD to carry the iDevice.
In order to eliminate the need for a subsidy, T-Mo will carry the device, but charge the customer full price for it. Meaning that the T-Mo branded iPhone will likely cost between $650 to $850, depending on the amount of onboard storage. The voice and data plans will cost the customer a lot less as a result; and will be classified under T-Mo’s Value program.
The iPhone isn’t the only device that will go full price on T-Mo. All of their devices will go that way in 2013. Many T-Mo customers may choke on that, but in order to soften the blow, T-Mo will setup installment payments over 20 months if users can’t handle the full down stroke at contract start. While this may look like a device subsidy, it isn’t, and will still save users money over the 20 month installment period, according to T-Mobile USA.
The only thing really up in the air is when T-Mo will actually offer the device. T-Mo’s spectrum refarming should be completed by May 2013; and they may roll the device out nationally then. Apple tests the iPhone on every carrier LTE network before they allow the carrier to enable LTE support. T-Mobile won’t launch their LTE network until the second half of 2013; and as such, I’m guessing that Apple and T-Mobile USA will likely support the iPhone 5S (or 7th generation iPhone), making their inaugural announcement on stage, with Apple in September or October of 2013.