Google I/O is Google’s big annual developer bash. Like Microsoft Build and Apple’s WWDC, Google I/O is designed to showcase Google’s latest goodies and achievements. The idea is to attract new developers to use the new features and functionality that will in turn attract more consumer and enterprise customers to the Google side of the mobile world.
This year, Google rolled out a number of new developments in both the desktop and mobile platform spaces. Over the next couple of days, I’m going to highlight some interesting developments from both areas and try to show you where you might find value for yourself. Today, we’re going to concentrate on the desktop.
Quick Actions in Gmail
When you get an actionable email message from someone, don’t be surprised when you can act on the item from right within Gmail. Google is rolling out Quick Action buttons that show up next to actionable items. For example, you’ll be able to RSVP for events from within the invite. Flight information will also be a featured action. Its Google’s intention to solicit their developer partners for ideas on additional buttons.
Send money via email, just like PayPal, only its Google Wallet. If you have a Google Wallet account, you can send money to anyone else with an email address. They don’t have to have Gmail, but will have to have a Wallet account.
This is nearly the EXACT same model as PayPal, which BTW, does pretty well. Like their other “me too” app Google+, which competes directly with Facebook, I expect this to have the same amount of success. People may give it a shot to see how well it does or doesn’t work, but then will either revert back to their PayPal account or simply abandon it entirely. Google’s been trying to get into the payments game for a while now with NFC and Google Wallet, It hasn’t had a lot of luck, and I don’t see Gmail Payments providing them with any kind of competitive advantage over the very well established and widely accepted PayPal.
Voice-Powered Desktop Search
This new development is meant to compete directly with Apple’s Siri. It’s been rumored that Apple would be bringing Siri to the desktop in Mountain Lion, but that update never materialized. While many Apple users are still looking for it, Google beat them to the punch with the introduction of conversational, voice powered desktop search. I would expect to see this as part of most Chromebooks as well as an extension available via Google’s Chrome browser.
Google Now Cards – Cool Reminders
This is another feature that catches up to Apple Reminders. Supporting both time and date, Google added geo-fencing to Now’s reminders. You can get a reminder to trigger in Google Now when you arrive or leave a specific geographic location.
Geo-fencing has been a bit of an issue for Apple, and the feature doesn’t work as intended. At least I’ve never been able to have it work correctly. Hopefully Google’s vast experience with Maps will help it better trigger these events and its performance will be much better than Apple Reminders’; cuz it kinda sucks…
Streaming Music Service – All Access
This is yet another area where Google beat Apple to the punch. Apple’s iRadio has been rumored to be in the works for a few years now. Unfortunately, the much anticipated and much sought after service has not materialized behind Apple’s Walled Garden of content and services.
I’m not sure how Google pulled it off, but they got to the party first with All Access. For about $10 bucks a month, you can stream “millions” of songs out of the Google Play Store or your own Google Music library. Available in the US now (and other countries in the coming months), users get a 30 day free trial with the service billed automatically after that. If you signup before 30-Jul-2013, you get the service for $8 bucks.
If you plan to use the service and don’t have a fat data plan, you better make a trip over to your cell carrier of choice and make sure you’ve got the bandwidth to support the service. Usually those people who use other streaming services like Pandora or Rdio find that once they start, they can’t stop. This is a huge win for Google as the new service works on the desktop as well as your mobile device. Hopefully, as details of the fine print come to light, we’ll find that it’s worth the cost.
Come back next time, as we’ll dive into some cool mobile developments that came out of Google I/O. It may be that the best is yet to come!