FEATURE REVIEW – DBZDRESS Flux Battery Case for iPhone 6/6s/7 Plus

Every now and again, Facebook ads offer some interesting purchases…

Introduction
Back in July of 2012, the New York Times published an article announcing the opening of small business shops on Facebook. Since that time, you’ve probably seen the number of shopping based posts in your feed increase. This is Facebook trying to claim their slice of the ecommerce pie.

I get them – meaning product ads – all the time. Most of them are either gadget or watch related. I’ve purchased a couple things out of these ads. In most cases, these are Shopify powered vendors. They may or may not have a true web presence, and in most cases don’t have any other type of ecommerce platform than the one offered through Shopify. This would include, oddly enough, a number of vendors that either live or drop ship directly from China.

One such vendor is DBZDRESS. They had a HUGE push about six to eight months ago regarding iPhone battery cases. (by the way, a quick look on what battery cases they offer as of this writing, indicates they aren’t offering any…)

While it was available, I purchased the Flux Battery Case from DBZDRESS in mid-November 2016. Here’s my experience with the company and with the case from the time that I ordered the case until I received it, and started using it.

Order, Shipping and Product Receipt
Believe it or not, this is probably 75% of this story; and it’s probably one of the biggest messes I’ve seen in a while.

The timeline here is way more protracted than it needs to be. In fact, it was nearly criminal. I was very close to contacting the Better Business Bureau and reporting and filing complaints against the company I purchased the case from as well as Facebook. It got kinda weird.

I ordered the Flux Battery Case on 2016-11-15. My credit card was charged immediately, and my credit card was charged almost immediately. Shopify sent me an email about the purchase, and I waited.

On 2016-11-22, I got a notice from USPS that the device had shipped. On 2016-12.02 I got a notice that the case had entered customs in China. It was updated again on 2016-12-07 but there was no event detail provided. The last that I knew, the case was stuck in customs.

I contacted DBZDRESS on 2016-12-23. I requested assistance on the status of the shipment. It was ignored.
I contacted DBZDRESS on 2017-01-13. I requested assistance on the status of the shipment. Again, it was ignored.

I contacted DBZDRESS on 2017-01-27. I requested assistance on the status of the shipment. Again, it was ignored.

I received the battery case on 2017-02-05. I got a reply from DBZDRESS on 2017-02-06 telling me that I had received the case, and that it didn’t look like I needed help any longer. DBZDRESS thanked me for my time and my purchase, and sent me on my way.

This is by far the worst customer service experience I have ever had, with any vendor, EVER. I am not used to being ignored, not once or twice, but three different times, without my emails – which are the only way to reach out to them – even so much as acknowledged… until AFTER the product was received.

Based on this and this alone, I don’t care HOW great the case is, I don’t think I’ll be purchasing anything from these guys ever again. They’ve pretty much ruined any repeat business from me. I did a little looking into DBZDRESS and they have a forum on their website. After readying through the few comments that actually have been posted on their site, it’s clear that my experience is not unusual. In fact, it’s the norm.

Product Review
The Flux Battery Case is slim; and its simple. It contains a 2000mAh battery; and only adds 0.2″ of thickness and 2.5 oz. of weight to your iPhone. It provides little to no protection to your iPhone. So, do not look to it to do that.

The case provides power; and that’s about it. When the battery in the case is activated, it can take your native battery from 0% to 80% before it dies, itself. The case is supposed to support USB pass through according to the product’s website. However, the version that I bought from DBZDRESS doesn’t do this.

The battery in and of itself does a decent job of charging a dead iPhone. The specs for the case say it can take from 0% to 80% and it’s supposed to do it without going to sleep. That hasn’t been my experience.

My Flux Battery Case charges the battery or charges the case. It will charge both at the same time, IF I attach the battery connector to the phone and then plug the case in; but that’s about it.

An angled view of the case notice the open connector leads on the bottom, the stored connector on the bottom corner and the damage to my screen protector The bottom of the case. The connector attaches here, via the Lightning port and the four leads.
The left side of the case. Notice the cut outs for the volume rocker and the sound switch. The top of the case.
The right side of the case. Note the cutout for the wake/ sleep button and the power connector. The power connector removed. A Lightning cable goes into the opening on the side of the case to charge it. The connector, inserts into the bottom of the case.
The power connector and the bottom of the case. Turn the power connector over and firmly insert it into the Lightning port on your iPhone to charge your iPhone. The power connector attached to my iPhone 7 Plus.
The power connector attached to my iPhone. Note the green power light under the case. This notes that the case is charging the iPhone. An elevated view of the power connector attached to my iPhone 7 Plus. You can more clearly see the damage to the screen protector, on both bottom corners, here.

Conclusion
In the end, the case does what its advertised to do, but not without a couple of hiccups.

It doesn’t do USB pass through, as versions now available, do. I’ve tried with different cables and different computers and USB connections. It simply doesn’t work.

The case also seems to sleep, or stop charging my iPhone, 10-15 minutes after the device sleeps. At this point, the case stops charging your iPhone, even though it still has ample charge left in its battery. This doesn’t make any sense to me at all. I have no idea what is going on here; and it’s very frustrating

Waking the device does not reactivate the charging mechanism in the battery case. In order to get it charging again, you have to pull the connector out of the Lightning port and reinsert it. As long as the case’s battery has power, it will start charging your iPhone again. However, I still wouldn’t consider the charging mechanism to be reliable. If I have to wake my phone in order to insure that its taking a charge, I’m going to waste power that I would much rather just get banked into my iPhone’s battery than burned by the LCD or other component because the phone has to stay awake to get the most benefit from the case’s battery.

The cases provides little to no protection to your iPhone. Don’t look to it to do that. I have a $35 Invisible Shield glass screen protector on my iPhone 7 Plus that now needs to be replaced thanks to this case. I’ve used these screen protectors on my last couple of devices (iPhone 5, iPhone 6 and now iPhone 7 Plus), and I’ve never had to replace one of these. There are deep scratches in it near the top, two corners and chips and breaks in both bottom corners.

I’m not pleased with this case, and for the amount that I paid for it ($50USD, shipped direct from China) and with the atrocious customer service experience I had actually getting the case to me, there’s little to no chance I’ll ever purchase a case – or any other product, for that matter – from DBZDRESS. I suggest you steer clear of them as well. Based on how they dealt with me, I’m lucky I received the product I ordered at all.

Related Posts:

Data Hogs Beware!

Verizon is gunning for users of its legacy Unlimited Plan…

If there’s one thing that I know, and I know well, it’s that mobile carriers get their undies in a bunch when it comes to customers using what they consider to be “too much” bandwidth. In fact, Verizon has been, it seems, on a mission to get users of its legacy unlimited data plan to move to a current plan.

Back in 2011, Verizon killed their unlimited data plans, requiring everyone on those plans to move to a different, shared data plan. However, some users weren’t affected, and were able to remain on a legacy, unlimited data plan. Verizon has been on a mission ever since to remove remaining users from those legacy plans so they can finally be retired in favor of more lucrative data plans that limit customer bandwidth.

Recently, Verizon sent a notice to users on those plans who were using at least 200Gb a month that they would be required to choose a different data plan by 2016-02-16, or risk having their service terminated. Terminated clients will have 50 days to get with the program and get a new service plan. Clients failing to do this will be hit with contract termination fees and will have their lines of service/ accounts closed.

Back in August of 2016, Verizon targeted users consuming 500GB or more of data a month and gave them the same message – find a newer data plan or be terminated. Verizon no longer offers unlimited data on any device. They have a 100GB plan that costs $450 per month, before line and access fees. The legacy, unlimited data plan costs $100 per month.

Verizon has made a number of different changes to its service plans over recent months. At the beginning of 2017, Verizon raised its line upgrade fee from $20 to $30 per line. Every line that is upgraded to a new device will be charged this fee going forward. Verizon has also stopped offering two year subsidized phone contracts as of 2015.

Verizon has historically been an expensive mobile carrier. Individuals who use Verizon do so under one of just a few key conditions, in my experience:

  1. It’s the only carrier in town
    Verizon is often the only carrier in many rural areas. Their mobile network was built out first and in some cases, AT&T, T-Mobile and Sprint either haven’t gotten there or don’t intend to.
  2. It’s the only carrier in town with a decent signal
    In some (rural) areas, there’s carrier choice, but service from other mobile carriers is SO bad, that it’s not worth using them. Folks in this category may also travel for business and need to have a reliable signal that can be reached in the devil’s basement.

I used to be a Verizon customer. However, shortly after AT&T started offering the iPhone – and before I switched – I moved from Verizon to AT&T simply because I was able to cut my monthly spend nearly in half. Back in the day, the family and I were spending nearly $500 a month on cellular service for just three lines. Switching to AT&T drastically dropped our monthly spend.

However, their legacy unlimited data plan, popular with many iPhone and smartphone users offered access to Verizon’s fast 4G and LTE network at a reasonable cost. Now, according to Verizon, those folks are costing the company too much money and clogging up the pipe.

If you’re still a Verizon Unlimited Data user, if not now, you’re going to be targeted by the organization in the very near future. Verizon wants you off that data plan and on something else that provides them with better revenues. Let’s be clear about this – regardless of how Verizon tries to spin this to you, this is about their bottom line, not the service quality on their network.

According to VzW spokesperson Kelly Crummey, speaking with Ars Technica,

“Because our network is a shared resource and we need to ensure all customers have a great mobile experience with Verizon, we are notifying a small group of customers on unlimited plans who use more than 200GB a month that they must move to a [different] Verizon [data] Plan by February 16, 2017.”

Are you a Verizon customer? Do you still have their legacy Unlimited Data Plan? Have you received any kind of notice from Verizon that you’ll have to pick a new data plan or risk losing your line/ lines of service? If so, which data plan(s) look attractive to you? Would you consider a change or move to a different carrier like AT&T or T-Mobile who are both offering unlimited data plans again (albeit, with a few prerequisites)..?

If you fall into one of these categories, I’d love to hear from you and get your opinion on what is happening with Verizon and more importantly, how you’re treated by the company when you call them and have a customer service issue to resolve. Do they hound you to switch data plans? Have they in the past tried to force you out of your existing plan and on to another? Are they offering any kind of incentive to make the move early (I haven’ t seen any evidence of any kind of incentive…). I’d also love to know which data plan you end up choosing, if you decide to stay, and how that new data plan effects your bill.

Why don’t you meet me in the Discussion area below and give me your details? If enough people respond, I’ll do a follow up article on your experiences and put you in the lime light!

Related Posts:

Verizon to Rename Yahoo, Altaba after Purchase

It also looks as though Marissa Mayer is out of a job…

Verizon announced yesterday that it still intends to acquire Yahoo for its aforementioned $4.8B purchase plans. This is surprising to many, me included, as Yahoo revealed that it had a security breach where over 1.0B user accounts had been exposed. This large breach occurred six to twelve months prior to the attack in 2014 where 500M user accounts were compromised. This deal came about after CEO Marissa Mayer failed to turn the company around after her arrival in early to mid-2012.

It also looks as though she’s completely given up. According to Paul Sweeney, an analyst at Bloomberg Intelligence, “…it looks like [Mayer’s] plan is to complete the sale of the operating company to Yahoo and let the lawyers and tax accountants figure out the best option for the stakes in Alibaba and Yahoo Japan.” She is also out as a director, as she as well as six other key board members, including Yahoo cofounder David Filo and former board chairman Maynard Webb, will be stepping down. Webb was named Chairman emeritus.

Despite the additional, larger breach, Verizon still appears to be interested in the 23 year old company. After the sale of the company, Yahoo will change its name to Altaba – a combination of the words, “alternate” and Alibaba,” according to someone familiar with the matter. Yahoo owns stakes in both Alibaba Group Holding Ltd. And Yahoo Japan, where, according to analysts, is where the core of the sale’s value for Verizon lies. Verizon isn’t expected to gain a lot of value from its direct purchase of Yahoo.

Interestingly enough, according to the Wall Street Journal, Mayer is expected to stay with Yahoo after the sale to Verizon, though her exact role has yet to be announced.

Related Posts:

OWC Announces Upgrades for 2016 MacBook Pros

OWC has found a way around the Apple upgrade problem with the 2016 MacBook Pros…

I’ve always been a huge fan of OWC. In many ways, I think they’re one of the best aftermarket Apple accessory producers in the world. They have hard/ SSD drive, memory and accessory upgrades for just about every Mac on the market, as well as support for models going back many years. If you have a Mac – any Mac – you need to at least check out their website to see what add ons and upgrades might be available for your hardware. It may also be that they’re local to suburban Chicago, too… but I digress.

With the release of the 2016 MacBook Pro’s, many in the tech industry, and especially in the tech journalism sector – myself included – were very disappointed with Apple’s latest hardware release. In fact, many – again, myself included – feel that Apple is truly ignoring their “professional users” and instead concentrating on a larger, more consumer oriented audience. To boot, they’ve been rather quiet about this. Instead, the only thing anyone is hearing on the lack of ports on the 2016 MacBook Pro (both with and without TouchBar) is the echo of the WWDC keynote – “we think you’re going to love it…” (or some such nonsense).

Clearly, not everyone does.

In an interesting CES development, OWC (Other World Computing) has released an add on for the 2016 Mac Book Pro called the OWC DEC that allows not only for internal storage upgrades, but includes a number of missing legacy ports.

When attached, the DEC sits completely flush with the bottom of the 2016 MacBook Pro, and while it does add to the thickness of the device, OWC says that it keeps the overall height of the device as the 2012 MacBook Pro. Exactly HOW it connects to the MacBook Pro hasn’t exactly been disclosed yet. The press pictures that OWC has provided show all four native USB-C ports unused (see above). However, when released in the Spring of 2017, the DEC will support the following, according to OWC:

  • Up to 4TB of additional Flash/SSD storage (for a maximum of 6 TB, including the factory installed 2GB SSD that Apple offers)
  • SD Card Slot/Multi-Media card slot
  • USB 3 Type A Ports for standard USB cabled devices
  • Gigabit Ethernet
  • And other features to be announced at a later date

The key here is that last bullet – “other features to be announced at a later date.” The big things missing in the above list are:

  • A MagSafe Connector (including a USB-C to MagSafe Adaptor, yet to be developed or released)
  • An HDMI port
  • A Mini DisplayPort port
  • Additional Thunderbolt 2-3 ports (not using the Type C connector)
  • A rechargeable battery, for extended battery life

What additional features are included in the final, shipping product have yet to be determined or announced. The prototype is on display at the OWC booth at CES during the week of 2017-01-03.

Related Posts:

Another One Bites the Dust

CyanogenMod is Dead. Ok… so… NOW what?!

This is a real head shaker; AND a huge mess. As with so many small companies and/ or startups, what was once meant to concur the world, has ended in a flaming mess. It’s a common enough story, but one that bears a bit of telling, in that many – including myself – will find interesting.

It was announced a couple of days ago that CyanogenMod would shut down. By shutting down it’s not that the OS is going go back into a state of community driven development (at least not exactly), no. The entire company that came out of CyanogenMod is shutting its doors, its development, its services, etc.

The company is gone. Unfortunately, surprises like this often happen with internet properties. Unfortunately, you just never really know what’s going to happen. Sometimes, change comes suddenly and can be very jarring.

In 2015, the CEO of Cyanogen, Kit McMaster said they were going to kill Google. Two years later, they’re shutting everything down. It’s a common enough tale. Apparently, the company has burned through over $100M in venture capital and has burned down a number of bridges. The one real win the company got – their partnership with One Plus One, failed horribly.

In July of 2016, the company’s CTO and cofounder, Steve Kondik claimed that the company wasn’t going anywhere (meaning they were staying the course) and they haven’t put aside their intent to bring CyanogenMod to the world.

As often happens with organizations like this, the company lacked a single, centralized vision. There were serious conflicts between founders and senior management some of them got so “violent” between Kondik and McMaster (the CTO and the CEO, respectively) that McMaster swore to burn Cyanogen to the ground.

Which is exactly what happened.

Kondik’s power was reduced by October 2016 and Cyanogen announced it was switching from an Android fork – its original strategy – to an open sourced, modular OS. This would enable interested hardware manufacturers to put some, part or all of Cyanogen into stock or a home brew version of Android.

CyanogenMod, however, is dead. The company will shut down its nightly builds, its services as well as every other part of its OS on 2016-12-31. The dream, if you will, the brand, is dead. McMaster may have “won,” but Kondik is going to have the last laugh.

The OS will be forked. According to Kondik, as stated on the CyanogenMod Google+ list, the list’s moderators indicated that the OS would indeed be forked and continued,
“However, CM has always been more than the name and more than the infrastructure. CM has been a success based on the spirit, ingenuity and effort of its individual contributors – back when it was Kondik in his home, to the now thousands of contributors past and present.

Embracing that spirit, we the community of developers, designers, device maintainers and translators have taken the steps necessary to produce a fork of the CM source code and pending patches. This is more than just a ‘rebrand’. This fork will return to the grassroots community effort that used to define CM while maintaining the professional quality and reliability you have come to expect more recently.”

The reincarnation of CyanogenMod is going to be called LineageOS, and its believed that Kondik is leading the effort. The project, however, is still getting off the ground. Time will tell if the effort will be successful; and its likely to remain in this “stealth mode” for a while.

LineageOS is going to be built on parts of CyanogenMod 13 and 14. However, it’s not known when it may actually hit the streets. It’s also believed that Kondik is heading up the new effort. While they can’t actually assume any Cyanogen IP or intellectual property, they can build upon the idea of an Android OS that’s small, fast, easy to use. That’s the hope for LineageOS, if and when it is released.

Unfortunately, not much more is known. However, the LineageOS site – if you really want to call it that – promises more information will be released on Tuesday 2016-12-27. If you click on the Status link, you will see that some work, is indeed taking place.

LineageOS plans on putting in the following infrastructure:

  • Jenkins for builds
  • A Portal for downloads
  • A set of download mirrors
  • Gerrit Code Review for development
  • Jira for defects and requirements management
  • A statistics page
  • A wiki for knowledge management

Jenkins is already up to some extent, but is listed with a partial outage. Gerrit Code Review is up, but is listed with performance issues. Everything else is currently down. The incident log indicates that LineageOS will be monitoring Gerrit over the next few days.

No other information is currently available.

It’s clear that everything is still in its infancy at LineageOS. It’s going to take a bit to get things going, so if you’re interested in seeing this on your Android device, you’re going to need to wait a bit. You’re also likely going to need to pre-root your Android device. You’re likely going to need to do a bit of work prior to LineageOS and its first public build are released.

How the OS will be structured and what features it will have, have yet to be revealed. However, if everything happens the way I think and hope that it will, Android users will be in for a treat. LineageOS is likely to pick up where the original CyanogenMod left off before it became a “big deal” and got ahead of itself.

Are you an Android user? Have you rooted your device and do you use a custom ROM? Did CyanogenMod interest you? Have you tried it before? Is LineageOS something that you’re interested in? Will you install it on your device – given that its supported – once its released? Why don’t you meet me in the discussion area below and give me your take on Cyanogen’s situation as well as what’s become of it and on LineageOS and its direction. I’d love to hear from you…

Related Posts:

Yahoo Hacked – 1.0B Accounts Exposed

Dude… The Fat Lady is SO singing over at Yahoo…

yahoo exposed

  1. There are a few things that come to mind here:
  2. If I were Marissa Mayer, I would crawl under a rock and hide. Like… forever.
  3. If I were Verizon, I would run, not walk, so fast and so far away from the purchase of Yahoo, and I would NEVER look back (or second guess that decision)
  4. If I were a Yahoo user, I would set fire to my account and use the mail account that my ISP gave me. At this point a comcast.net mail account can’t be seen as a bad thing…

To be honest, this is beyond pathetic.

I’ve heard it mentioned that the security breach in question is the result of a separate, earlier attack that occurred in 2013, at least six to twelve months before the attack in 2014 that exposed 500 million accounts to hackers. I’ve heard that security analysts at Yahoo brought their concerns to the management team and the analysis was effectively ignored.

In a statement, Yahoo said they weren’t able to identify the intrusion associated with the breach. Hackers may have stolen names, email addresses, telephone numbers, MD5 hashed passwords, dates of birth, and in some cases, both encrypted and unencrypted security questions and answers.

The company has further admitted that hackers may have accessed all of this information due to a theft of source code, enabling them to manufacture a way in without requiring a password. Apparently, they were able to forge a cookie that allowed them to retrieve credentials that were stored locally. While Yahoo has invalidated the security questions and their answers as well as the forged cookies, the damage has already been done.

The thing that really irks me the most here, is that this was a bigger breach than the one that was reported in 2014; AND it occurred BEFORE the breach that got so much publicity. This hack is twice as big and in my opinion twice as damning. Verizon was already “evaluating” its purchase of Yahoo. If I were them, I’d evaluate myself right out of the deal. The assets aren’t worth the risk.

Yahoo has been severely criticized by six different US senators for taking two years to publicize the September 2014 breach that lost them 500,000 accounts. This latest breach occurred a full year or so before that, and its being revealed AFTER the 2014 breach.

At this point, Yahoo knows basically NOTHING. They have no idea who may have perpetrated the attack, which nation may have sponsored the hackers or the full extent of the information that has been compromised. As a result, Yahoo’s stock took a 2.5% hit in afterhours trading on 2016-12-14. At this point, I can see the value of the stock dropping more as Verizon “evaluates” their purchase plans.

As I said, Yahoo is over. Marissa Mayer is done as a CEO, despite the amount of promise she showed during the early part of her tenue with the company. Verizon should do themselves a favor and target other web content and properties . I think their money would be better spent on assets that weren’t compromised.

If I were a Yahoo user, I’d shut my account down, get a secure password manager, and change passwords and security question answers on all my financial accounts… and that’s just for starters. Yahoo has been around since the early 1990’s. A lot of users have a great deal invested in them, and all of that metadata may be compromised at this point. Better safe than sorry for ALL involved (including investors, Yahoo management and Verizon, as well as users)…

Are you a Yahoo user? Are you still using your Yahoo account? Are you concerned about this breach? What, if anything, have you done to protect yourself and your account information? Why don’t you meet me in the Discussion area below and give me your thoughts on the breach and on Yahoo itself as well as what you’re doing to make yourself safe.

Related Posts:

Apple Releases watchOS 3.1.1

The latest release has a number of different fixes…

On 2016-12-12 the day proved to be very busy for Apple’s software release department. They released a number of different updates for their mobile platforms including wearables. watchOS 3.1.1 was released to the public with a number of different fixes.

The update included improvements and bug fixes for the following, more notable items:

  • Fixes an issue that could prevent contact names from appearing in the Messages app and notifications
  • Fixes an issue that could impact ability to respond to notifications
  • Resolves an issue where the Stocks complication may not update on the watch face
  • Fixes an issue that may prevent the Activity rings from displaying on the Activity watch faces
  • Fixes an issue that prevented the dials on an analog watch face from appearing after changing the temperature unit in the Weather app
  • Resolves an issue that could cause the Maps app to stay launched after navigation has ended
  • Resolves an issue where the incorrect date could be displayed in the Calendar app month view

Apple’s watchOS is the platform for their industry leading wearable, the Apple Watch. Version 3.x has significant improvements over versions 1 and 2; and is significantly faster, even on Apple’s original Apple Watch, affectionately dubbed, “Series 0” by many tech industry pundits, including myself.

Apple also released iOS 10.2 and tvOS 10.1 to the public today. Common to both of these platforms is Apple’s new TV app that allows users to search and watch TV shows. The app includes Siri integration so you can control the app with voice commands.

However, don’t look to use the TV app with streaming services like Netflix and Amazon Prime Video. The app currently isn’t on speaking terms with those popular services yet. Whether or not that will actually happen remains to be seen, but you never know…

Related Posts:

Fitbit Looking to Acquire Smartwatch Pioneer Pebble

The fitness tracker maker is looking to acquire smartwatch pioneer Pebble

fitbit-to-acquire-pebbleIn what is being touted as a really, REALLY cheap deal, Fitbit is close to finalizing a deal with beleaguered smartwatch manufacturer Pebble for a reported $40M. If accepted, its understood that the deal will be for IP – intellectual property and software – only. The Pebble brand would be slowly phased out, with its all of its products shut down and discontinued over time.

Pebble laid off 25% of its workforce in March of this year. Pebble has also been having some very serious product issues during 2016. They’ve introduced three new smartwatches in July of 2016 – the Pebble 2, the Pebble Time 2 and the Pebble Core. In August 2016, they released a software update for their Pebble Health feature. None of these moves has helped them get past the product issues they’ve been having.

While Fitbit has emphatically stated that they are unfazed by Apple’s dominance in the smartwatch space, Apple’s sales of its Apple Watch has declined 51.6% as of the third quarter of 2016, according to the IDC. Unfortunately, this development hasn’t helped Pebble sales one bit.

Fitbit’s reported acquisition of Pebble seems to be signaling their desire to move beyond the fitness tracker designation that most of their wearables have been labeled as. The company has introduced new leather bands and other premium accessories alongside two new smartwatches, the Charge 2 and the Flex 2. After announcing mixed third quarter results and a projected weak forth quarter, the company’s stock took a 30 percent hit.

If you remember, I reviewed both the Fitbit Surge and the Pebble Time as part of my larger, year long, smartwatch roundup last year. I took a very quick look at both and gave the Surge to my daughter (who put it on for all of 5 minutes before telling me she’d never wear it…) and the Time to a friend at church (who wears it every day). However, I know both of these devices have struggled to make any kind of showing in the smart wearables market.

While Fitbit is truly only looking at a technology purchase, I don’t see why they would want to chase after Pebble in the first place. Pebble didn’t really concentrate on the Apps market with its smartwatches. Their apps and app store never really took off, and the resolution of their displays really didn’t make for anything that looked any better than what you saw on an Atari 2600 back in the day. In other words, their graphics and their displays suck. Fitbit doesn’t have an app store, and even if they did, their perception by the market as a fitness tracker only wouldn’t draw any of the premier developers to their ranks.

I really don’t see the purchase of the technology or intellectual property doing anything for them.

What do you think? Is this a good mashup? Will Fitbit’s acquisition of Pebble’s assets provide anything of value, or are they just wasting their time and money? Talk to me, kids! Meet me in the discussion area below and let me know what you think!

Related Posts:

Stay in touch with Soft32

Soft32.com is a software free download website that provides:

121.218 programs and games that were downloaded 237.780.356 times by 402.775 members in our Soft32.com Community!

Get the latest software updates directly to your inbox

Find us on Facebook