Microsoft will be introducing Surface Studio on 2016-10-26
If imitation is the most sincere form of flattery, then Microsoft is going out of its way to tell Apple how awesome it truly is.
Microsoft has done a lot to chase after Apple in the past six and a half years or so, since the release of the iPad. Their TabletPC’s couldn’t stand up to the iPad, and so they mostly disappeared by the end of 2012. By 2013 and 2014, Surface Pro and Surface Pro 2 had firmly taken hold and were making some inroads, but more in the PC market than the tablet market. The Surface Pro – in all its variations – is NOT a tablet. It’s an ultrabook (or ultra-notebook). Despite “Tablet Mode,” it’s not a tablet. A successful tablet requires a successfully implemented ecosystem for content acquisition and consumption, and Microsoft doesn’t have that…but I digress.
So, Microsoft has a tablet-like, computer really, device in Surface Pro and Surface Book, and now, it appears they are chasing after all-in-one’s as well with a new device rumored to be announced on 2016-10-26, apparently named Surface Studio.
My good friend, Mary Jo Foley broke this last month with a heads up on the October Microsoft event. According to Mary Jo, Surface Studio was previously code named, Project Cardinal; and the intent of the new hardware is to turn your desktop into a studio. The device is rumored to come in up to three different sizes – 21″, 24″ and 27″; and MAY also be the consumerized version of Microsoft’s enterprise focused Surface Hub a large screen conference and collaboration tool, previously known as Perceptive Pixel.
If this is the case, then this will be an interesting entry into the already saturated, and sadly, poor performing, desktop market. Running Windows 10 – likely Anniversary Update – the Surface Studio will feature a way to convert the all-in-one from the standard desktop format into a flat drawing and writing surface, ideal for creating paintings, drawings and other touch and stylus work.
According to the engineering drawing, above, the screen will likely fold down over its base with the assistance of some type of pneumatic or spring powered hinges. It is also rumored that Microsoft has trademarked the names Surface Laptop, Paint 3D,Surface Dial and Dial as well as Surface Studio. It is believed that Surface Dial and Dial refer to either a radial styled, creator-based interface for the Studio. Others believe it to be connected to the further rumored Surface Phone
Any way you slice this, however, it’s likely that much of what Microsoft announces on 2016-10-26 will likely be overshadowed by the Apple’s marketing machine and hype when it reveals its anticipated Mac hardware refresh the following day, 2016-10-27.
Hopefully, for Microsoft, their rumored hardware will be compelling enough to help provide the shot in the arm that the Windows consumer PC market needs to turn it back towards profitability. Because right now, it could really use the shot in the arm.