Well… I’ve upgraded my BLU WIN HD LTE handset…, and… yeah.
Ok… I’ve got a few thoughts on Windows 10 Mobile, and I need for everyone to understand the justification behind them, so… bear with me a moment. This may sound a bit critical, but in the end, I don’t think anyone can blame me…
I started my mobile Windows journey in 1997 with the Casio E10, a WindowsCE powered handheld device that had a 320×240 pixel, 4 grayscaled LCD that received electrical power via 2 AAA batteries. WindowsCE itself was released by Microsoft in 1996 at COMDEX. The OS was meant to power handheld computers and act as an embedded OS for other industrial applications. Comparatively speaking, while the devices weren’t really cutting edge, even for the day, they (and the Palm Pilot) were an advancement in computing technology that were the precursors to all mobile devices including all smartphones on the market today.
I got involved early, becoming quite the expert in nearly all versions of WindowsCE, PocketPC and Windows Mobile, prior to it being totally scrapped and changed for Windows Phone. In fact, I became so competent, I was able to craft my own option ROM’s for PocketPC devices to use after a hard reset (so all my third party apps would install, as hard resets were a common practice to resolve technical glitches caused by bad third party apps). I also got into flashing alternative ROM’s and OS builds on my Windows Mobile devices. You couple that with a lot of my desktop Windows experience, and I feel I have a solid basis from which to rate an evaluatory impression on Windows 10 Mobile…
Here it is – meh. And honestly, I’m being generous. Here’s why…
- Universal Apps
In short… where the heck are they? There may be some available and in the Windows Store, but they certainly don’t exist in the numbers and volume that Microsoft was hoping for this far into the release and support of Windows 10.The whole advantage to Windows 10, at least from Microsoft’s advertised position to its developer community, is that you can write one (1) app, and it should work on every version of Windows 10 and every device that runs it, regardless of screen size or version. That’s (supposed) to be the draw for developers and Windows 10, code once, run everywhere. That’s a “universal” app.Unfortunately, I don’t see a lot of universal apps in the Windows Store, and I don’t see a lot of developers flocking to the universal app banner. With developers still ignoring Windows 10 and this new development platform, I’m wondering where the draw is for consumers to choose Windows 10 Mobile over iOS or Android. Quite honestly, as a consumer, I don’t see it.Consumers want apps. We want games. We want utility apps or “task-oriented” apps (I want to do my banking, I want to buy something from <pick a store>, I want to play <a game>…) With Windows Phone/ Windows 10 Mobile, there’s a really great chance that the app or tool you’re looking for, doesn’t exist on that platform; and won’t. PeriodHere’s the capper, though – according to an article published about a year or so ago on Business Insider, the Universal App platform has issue and problems. Microsoft also hasn’t really given developers a genuine reason to build Universal Windows Apps (hence, the reason why, a year later, you don’t really see any in the Windows Store…)
Universal Apps are really a boon for the mobile platform. The idea here is that Microsoft gets apps for its mobile-powered devices when developers move to the Universal App Platform. However, regular PC apps and PC development platforms like Visual Studio continue to work just fine, so, there’s no real reason for any developer to change what they’re doing.
A year after its release, there really aren’t any Universal Apps to speak of, and with Windows 10 Mobile now released to the wild (as of this time last month), the absence of Universal Apps is a huge hole, and one that is made additionally glaring due to Windows Phone’s dismal, global market share of just 1.1%.
(Interestingly enough, while doing research for this article, I stumbled on a TON of articles dated 2012 that had the IDC predicting that Windows Phone would surpass iOS in global market share by 2016. Ouch. That was a bit of miss, wouldn’t you say?)
- Nokia Here Apps are Gone
This is a crushing blow to the platform. One of the biggest reasons why I really liked the Windows Phone/ Windows 10 Mobile platform was in no small part due to Nokia’s Here apps.I used Drive (part of Here Maps) for my daily commute, as it memorized the commute route and then gave you traffic reports and guidance along it so that you could get to work on time. The Windows Phone version is the only version that does this. Other versions of Drive on other mobile platforms do the routing thing, but the Windows Phone version was the only one that did the route memorization and advanced alerts.However, with Drive and the rest of Nokia’s HERE Apps NOT coming to Windows 10 Mobile, this is just another reason, from a consumer’s point of view, to ignore the platform.By the way, according to Nokia, the reasoning behind this… The Universal Apps platform, and the absence of a few key API’s no longer supported by Windows 10 (again, in favor of the Universal Apps platform). Regardless of how much Nokia asked (dare I say, “begged??”) Microsoft NOT to deprecate these key API’s, Microsoft did it anyway, and hence… bye-bye HERE Apps.This definitely seems to be a case of Microsoft cutting off its nose to spite its face. I also see this as a fatal move for the platform and is a certain sign that the end is near. If Nokia (of all companies…NOKIA!) abandons Windows Phone, then I have no reason to believe it’s going to survive much past 2017.
- Windows 10 UI Advantage?
Yeah… there isn’t any really. Not on mobile, anyway.The UI on Windows 10 mobile is the tile interface, and that really dominates anything and everything on a Windows Mobile device and has really, since Windows Phone 7. Microsoft really didn’t make any global UI changes of any note, in my opinion, except for what they did to Settings.On the desktop side of the Windows 10 world, they totally redesigned Settings and changed the way it looks on both Desktop and Mobile. While the mobile side of the world isn’t 100% identical to what you see on the desktop side (and vice-versa…) they’re similar enough for you to be able to not only see the similarities; but to use one vs. the other without any issues or problems.Other than this, however, I really don’t see a consumer based advantage to having the same UI on all Windows 10 devices. From my perspective, a Windows Phone is still a Windows Phone; and as much as I may like the UI from a mobile perspective – and I do – it ain’t buyin’ me anything. The Advantage to the same OS, regardless of platform was supposed to be Windows’ Universal Apps, and we all know how well THAT’S turned out (or do I have to go into it again..? No?? Ok…)
Let’s face it bubba… Windows 10 Mobile is a total and complete bust.
There aren’t any – and in my opinion unless developers worldwide have some sort of, uh-hem, universal epiphany about Universal Apps – there won’t be any Universal Apps for Windows that will make any kind of difference, or lasting impression. There certainly won’t be any that make Android or iOS users dump their devices for Windows Phone in general.
With Nokia HERE apps – and especially the Windows Mobile specific version of Here Drive – taking a powder from the platform completely by the end of June (meaning that they’re going to stop working for Windows Phone 8.x devices, too), one of the biggest draws to the platform is now totally gone. Nokia is recommending that all former HERE Maps users on both OS versions look to Windows Maps (a horrible mapping, solution, BTW… Same maps, but rotten UI) for all future mapping and navigation needs.
Finally, without a real compelling UI advantage over Windows Phone 8.x, I not only don’t see the real need or desire for current users to upgrade existing devices; there’s no real drive for new users to make Windows 10 Mobile their OS of choice over an Android or iOS device.
I mean, Windows 10 may be familiar – and that may be a good thing from a desktop computing experience point of view – but from a mobile computing perspective, familiar isn’t compelling.
Its familiar. That’s it; and familiar is boring. Familiar isn’t going to make people drop their iPhone or cutting edge Android FLAGSHIP phone for what really only appears to be a mid-range Windows 10 Mobile device (as there really aren’t any compelling Windows 10 Mobile Flagship phones available, despite what Microsoft may have released with Nokia branding…)
I don’t mean to be down on Windows Phone or Windows 10 Mobile. I really don’t. As I said at the beginning of this whole hullabaloo – I cut my teeth on Microsoft Mobile Devices. This is really my platform.
The problem is, not only is Microsoft a little too little, a little too late; they’re really just in the way now. They’re noise… they’re an annoying gnat that you’ve been trying to swat out of your face for a while now, and just won’t go away or die.
It’s sad really, but like Blackberry – who once totally OWNED the mobile device market 10-12 years ago – Windows Phone just needs to go away so that the rest of us can just move on.
It’s over kids. These really aren’t the Droids you’re looking for…
Agree or disagree with me? Am I missing something that really needs to be brought to light here? Are there other nails that need to be jackhammered into the Windows 10 Mobile coffin? Have I missed the mark, if even by a little bit..?
If so, I would REALLY welcome your input and your comments in the Discussion area below. This has been a bit painful for me to write and to admit to not only myself, but to say out loud to all of you as well.
I really don’t want to be right on this one, man; but I can’t help but think that I am. I mean , I know I predicted the demise of Windows Phone just over six months ago; but predictions can often be wrong and miss the mark. The more that I look at all of this – all of the evidence – I can’t help but think that I’m right; and I really don’t want to be.
As I said, meet me in the Discussion area and give me your thoughts…or at least pass me a box of Kleenex…