Get Your Free Windows 10 While You Can

Apparently, Microsoft was serious about Windows 10 only being free for a year…

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Sometimes I really have to wonder if the senior leadership team at Microsoft is asleep at the wheel or not; because this just seems stupid.

When Windows 10 was released last year on 2015-07-29, Microsoft said the upgrade would be free to all Windows PC’s running Windows XP and higher for a year. Well, a year will be up on 2016-07-29, and Microsoft is holding firm to that statement.

On 2015-05-05, Microsoft made the following announcement:

“The free upgrade offer to Windows 10 was a first for Microsoft, helping people upgrade faster than ever before. And time is running out. The free upgrade offer will end on July 29 and we want to make sure you don’t miss out.”

This caused a flurry of speculation on whether Microsoft was really serious about this and if they were, what Microsoft might charge for the upgrade.

Microsoft answered that with an additional statement:

“After July 29th, you’ll be able to continue to get Windows 10 on a new device, or purchase a full version of Windows 10 Home for $119.”

This is concerning to me, and to a number of other Windows pundits for one big reason – there doesn’t seem to be an upgrade SKU or price point for Windows 10 after 2016-07-29. If you miss the upgrade window, it appears that you’re going to have to pay full price for Windows 10.

The only good thing about this whole situation is that it appears that after 2016-07-29, all of the nagware that is (now) natively part of previous versions of Windows , will be removed. According to Microsoft,

[…the free Windows 10 upgrade offer ends 2016-07-29.] “Details are still being finalized, but on [that day] the Get Windows app that facilitates the easy upgrade to Windows 10 will be disabled and eventually removed from PCs worldwide. Just as it took time to ramp up and roll out the Get Windows 10 app, it will take time to ramp it down.”

All this means is that the Windows Update that turns the nag off, may arrive on YOUR PC sometime AFTER 2016-07-29; but it will happen if you decide to remain on a Windows version that is not Windows 10.

So the upgrade nagging that Microsoft has been doing for nearly a year is going to stop; but the upgrade to Windows 10 is going to cost you more than $120 bucks if you decide to make the jump after 2016-07-29.

There are a few things here that bother me…

  1. It costs $120 bucks
    Really?!? One hundred and twenty dollars?!I can see this back in, like, 2004; but today? The price point is WAY too high. In all honestly, Windows 10 should be FREE, period. OS X 10 is free. Most – if not all – Linux distributions are free. Microsoft is the only major OS maker out there that is still charging for their operating system. At some point, this is going to come back and bite Microsoft in the butt. Windows 10 should be a free upgrade to anyone and everyone forever.I can see a charge for a new, FULL license (the kind you would use to install on a PC you built from scratch); but only at about half of what is currently being advertised ($119). In my eyes, the target price for this should be under $50, after taxes.
  2. Installing Post 2016-07-29
    I’ve been using Windows 10 since the very early Insider Preview Builds in late 2014. Nothing related to installation has gone well with this at all. I’m wondering how much of a problem installing Windows 10 will be post 2016-07-29? In other words, if you download the free update, but wait to install, what happens? It’s it still free? If you need to restore or rebuild after 2016-07-29 and have to start at with the ORIGINAL version of Windows that shipped you’re your legacy hardware, will Setup ask you for money? (It shouldn’t, by the way; but I’m just sayin’…) Speaking of which…
  3. Restore/ Rebuilds
    This process has NEVER worked right for me.Refreshing your PC is simply supposed to put all of the core Windows 8.x/10 system files back on your PC, in case a poorly behaved app or (ultimately removed piece of) malware changed or modified any of them; and you wanted to put everything back to the way those core system files should be. This wouldn’t/ shouldn’t affect any installed apps or (mostly) the way you have Windows configured. This has never worked right for me and always ended up with me Restoring my PC.Restoring (often called rebuilding) your PC is supposed to erase everything and will put the version of Windows 8.x/10 back on your PC that it came with. This is the same thing as wiping the drive, reformatting and starting from scratch… without the reformatting part.You’re going to be stuck redownloading all of the Windows Updates you previously installed all over again, and this is supposed to be the easiest way to repair something in Windows that is just buried too deeply, or is too difficult to fix. Unfortunately, this has never worked right for me either; and nearly almost always requires me to download and create (or in the case of my Dell Latitude 10 STE – buy) the appropriate USB flash drive that would boot the PC and then run it through the setup process.

    This process works well for me on the Apple side of the world, but I’ve never had a Restore on the Windows side work from the device’s recovery partition. Any time I have tried this from the PC’s recovery partition, setup always ends up crashing or in some other error loop that is unrecoverable. I’ve always had to boot from a USB drive to get it to work.

My friend and former coworker, Paul Thurrott has an interesting article regarding whether or not the 2016-07-29 date is a hard and fast date or not. He seems to think that Microsoft will keep offering the free upgrade as long as it’s helping Microsoft migrate legacy PC’s to Windows 10, in pursuit of their 1 billion Windows 10 devices goal and not a day longer. By his reasoning, if Microsoft can get there within two to three years, they will have achieved that goal. Right now, that “last day” is 2016-07-29.

I think that Microsoft should extend that date indefinitely, even if they hit 1 billion Win10 devices within two to three years. Keep it free.

What do you think? Have you upgraded to Windows 10? If not, why not? Will you download the upgrade and install it before 2016-07-29? Do you foresee any issues with this offer ending on 2016-07-29? Why don’t you meet me in the Discussion Area below, and give me your thoughts on the matter?

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