Whisky Tango Foxtrot – Microsoft Buys LinkedIn

This was the WTF on the top of my day…

I’ve been a LinkedIn member since the very early 2000’s. Back in the day, you had to be INVITED to join LinkedIn, and you couldn’t connect with just ANYONE. You really had to have done business with a person or had to have worked with them; and you had to know their email address, too. If you didn’t know them, LinkedIn wouldn’t let you connect. In situations like that, you had to have a common contact between you and your desired connection “introduce” you; and then the person you were trying to connect with would very often either ignore you, or decline the connection. Back in the day, actually MAKING a connection on LinkedIn was a BIG deal.

LinkedIn used to be… USED to be… VERY exclusive.

microsoft buys linkedin

Today, it was purchased in total by Microsoft (MSFT) in a $26.2B (that’s Billion with a “B”), all cash deal, that is likely going to be 2016’s most outrageous and totally over paid deal of the year.

If I were the guys at LinkedIn… I’d be laughing all the way to the bank. If I were Microsoft, I would be trying to figure out how long it would be before I’d totally call the acquisition a failure before writing everything off… and if I were a long time, seriously dedicated LinkedIn user (and I am…) I’d keep my eyes open for the next big professional, social networking site. If I were Lynda.com, I’d be doing my best to try to figure out the best way to buy myself out of this deal…

If it doesn’t sound like I have a lot of confidence in Microsoft, or this acquisition, you’d be correct. I don’t. Not one bit.

Over the past couple of years, Microsoft’s track record for integrating businesses into its core hasn’t been a huge success. They bought Nokia and burnt it to the ground. They’ve totally screwed up their ENTIRE mobile strategy as a result, and I think I can say with 100% certainty that they have totally ruined their chances of EVER having any kind of meaningful presence in the mobile computing space.

On top of this, I have no confidence that OneNote is EVER going to work right on a Surface Pro 3 or Surface Pro 4.

Speaking of the Surface Pro… don’t even get me started on this thing. As much as I like it – and honestly, I really do – it’s not a tablet. It’s not. It’s an ultrabook. At best, it’s a slate computer with a removable keyboard…

THAT’s not a tablet, folks.

That’s a really thin PC with an even thinner keyboard. It runs desktop Windows. It doesn’t run Windows Phone or Windows 10 Mobile. (and a UWP – Universal Windows Platform – does NOT a unified OS make… Just because the same version of Notepad that runs on desktop Windows will also run on Windows Mobile, doesn’t mean that Windows Mobile and desktop Windows are the same operating system. If they were…the same build would run on any Windows compatible device, regardless of form factor, and that’s simply NOT the case…)

Getting back on track… If I can’t trust Microsoft to not screw up my productivity software or produce an ultrabook that doesn’t have ENDLESS driver problems, or to not totally obliterate a mobile platform that, quite honestly should be ruling the world (because it outlasted Blackberry and had THE most universal mail platform that during 2009 – 2011 simply EVERYONE was using and interoperating with), or to not totally cannibalize and destroy THE single, most prestigious name in mobile handsets on the entire planet, how the H3LL am I – or anyone for that matter – going to trust them NOT to screw up the BEST – and really ONLY – professional networking site on the internet?

I have ZERO confidence in Microsoft when it comes to LinkedIn. I mean… when they integrated Skype into their productivity model, it didn’t screw it up at all, did it…?? It took me years to build and curate the pedigree that is my LinkedIn profile.

Quite honestly, LinkedIn is how I landed my last two jobs. If LinkedIn goes sideways, the entire way people look for jobs and network with coworkers and potential, professional network contacts will need to change. This may sound totally cynical, and it likely is, but I don’t have the time, patience or desire to completely rebuild that wheel; and based on what Microsoft did with Surface Mini, has been doing with Surface Pro 4 and Surface Book, Windows Phone, Windows 8.x and Windows 10, I have zero confidence that they will succeed with LinkedIn on their watch.

I think my former coworker, Paul Thurrott said it best, “So let’s see. Microsoft is spending four Nokias for a company that will it treat like Skype. Does that sound like a recipe for success to anyone?”

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